Get Shorty – The Elevator Pitch is Dead

For all the talk about Moore’s Law and the notion that computing power increases unabated, there’s not enough talk about another law that has equal importance in marketing and public relations.

Get Shorty  140x300 Get Shorty   The Elevator Pitch is DeadI’m going to call it the Law of Boundless Brevity.

It dictates that over time, all communication becomes steadily truncated.

We’ve gone from looong books (hell, The Iliad is a POEM for chrissakes), to much shorter books. The Harry Potter novels seem downright Dostoyevskyian these days.

We’ve gone from lengthy, hand-written letters, to postcards, to emails, to much shorter emails. Seriously, how many really long emails have you written lately?

Even the phone truncated. How many 60 minute calls are you on any more, other than for business? We still use the phone, but more for email and SMS than for actual voice communication (at least for me).

Media is affected, too. TV segments are much shorter than they used to be, as are newspaper stories, influenced by blog style. I very clearly remember writing three page press releases as a young PR professional. Now, it’s a few bullet points on Pitch Engine.

We’ve gone from thoughtful to concise, and we’ll continue to do so.

Why Is Shorter Inevitable?

There are two reasons for the Law of Boundless Brevity.

First, the number of people we connect with each day forces us to edit our communication. We cannot have fully-formed conversations with dozens of people every day and still have time to write, eat, sleep, drive, play games on our iphone, complain about the housing market, and look at YouTube.

Second, the interconnected nature of communication today makes long-form communication less necessary. When I talk to my friends on the phone, it’s usually a pretty quick conversation. Not because I don’t like my friends, but because they already know much of what’s going on in my life via text message, Twitter, Facebook, email and other short-form missives.

Technology has killed small talk.

As individuals, we know this is true, and we see how it impacts our daily life. Yet as businesspeople, we can do a better job of capitalizing on the Law of Boundless Brevity.

It’s Your Turn to Get Shorty

Understand that the Elevator Pitch is Dead. You remember the elevator pitch. The notion that you should be able to describe what your company does in the length of time consumed by the average elevator ride. I’m here to tell you, that’s way too long these days. Elevator rides seem interminable.

Instead, I humbly suggest that you develop a 120-character pitch for your business. Today. Not the 140-character limit imposed by Twitter, but an even tighter 120 characters to allow for re-tweets, and the inevitable next round of brevity.

I realize that 120 characters sounds like the linguistic equivalent of Gary Coleman, but it’s not as short as it seems.

(in fact, the previous sentence is exactly 119 characters)

Go ahead, try it. Leave your elevator pitch in the comments. Maybe you’ll meet a new friend or customer.

Here’s mine: Social media strategic counsel for mid-sized companies & PR firms. Plus, invigorating social media speeches & training. (119)

and you?

EDIT TO ADD: Apparently, Sir Richard Branson is now accepting VC funding pitches by Tweet only. So apparently, there’s something to this concept!

(photo by TexasGurl)

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Get Shorty The Elevator Pitch is Dead by @jaybaer http://bit.ly/141bIt

Twitter Comment

Technology has killed small talk - "Get Shorty The Elevator Pitch is Dead" [link to post] - Posted using Chat Catcher

Technology has killed small talk - "Get Shorty The Elevator Pitch is Dead" http://bit.ly/141bIt

Twitter Comment

Technology has killed small talk - "Get Shorty The Elevator Pitch is Dead" [link to post]

- Posted using Chat Catcher

Could not agree more, or should I say...Yes! Maybe...Y!... or just !. As I visit networking groups and listen to sales and marketing professionals there is (sometimes) a sales adage that comes to mind and its not flattering. Some people just show-up and throw-up. How long is an elevator ride? What happens if they get off early? What happens if you get the persons attention and they stay on the elevator? OMG I have to talk!!! IMHO (is that too old?) if we plan our daily interactions so that we are respectful of other peoples time (that word seems to have an air of luxury about it) , and yet be prepared for a conversation, the elevator speech is indeed dead. Ill let you know when I have it all mastered ;)

Could not agree more, or should I say...Yes! Maybe...Y!... or just !. As I visit networking groups and listen to sales and marketing professionals there is (sometimes) a sales adage that comes to mind and its not flattering. Some people just show-up and throw-up. How long is an elevator ride? What happens if they get off early? What happens if you get the persons attention and they stay on the elevator? OMG I have to talk!!! IMHO (is that too old?) if we plan our daily interactions so that we are respectful of other peoples time (that word seems to have an air of luxury about it) , and yet be prepared for a conversation, the elevator speech is indeed dead. Ill let you know when I have it all mastered ;)

Jason,

I could say more but will keep it short. Excellent post!
.-= Michael Gass´s last blog ..4 Questions to Assess Your Ad Agencys Readiness for Change =-.

Jason,

I could say more but will keep it short. Excellent post!
.-= Michael Gass´s last blog ..4 Questions to Assess Your Ad Agencys Readiness for Change =-.

Here's mine: "If you don't already know, you're not ready for me yet." ;)
.-= olivier blanchard´s last blog ..What wont you compromise (and compromise on)? Inspired by Amber Naslund =-.

Here's mine: "If you don't already know, you're not ready for me yet." ;)
.-= olivier blanchard´s last blog ..What wont you compromise (and compromise on)? Inspired by Amber Naslund =-.

Can you pitch your business in a tweet? Get Shorty - The Elevator Pitch is Dead! Twitch your business http://bit.ly/10Qm1s

Not exactly easy to do a post that invites interaction in just 120 - but, here goes!

In Pain? Natural, portable energy tool has helped many ditch their meds! Call Janet for info 812-288-6597

Net aangemeld voor NL werkt online van @samvanbuuren. Wordt vast erg goed http://bit.ly/NL-online

Get Shorty - Death of an Elevator Pitch - http://bit.ly/dbkDfP #brevity #startups #insight #twitter

Get Shorty – The Elevator Pitch is Dead by @jaybaer http://bit.ly/141bIt

The law of boundless brevity-- http://bit.ly/10Qm1s

RT @jaybaer Get Shorty - The Elevator Pitch is Dead http://bit.ly/15tW6P

Twitter Comment

Technology has killed small talk - "Get Shorty – The Elevator Pitch is Dead" [link to post] - Posted using Chat Catcher

Technology has killed small talk - "Get Shorty – The Elevator Pitch is Dead" http://bit.ly/141bIt

Twitter Comment

Technology has killed small talk - "Get Shorty – The Elevator Pitch is Dead" [link to post]

- Posted using Chat Catcher

Lemme give this a try:

Valid HTML/CSS website creation to take your business online, increase your revenue and reach out to customers.

*After thinking this over for a few minutes I realized just how difficult it is to sum up your business in 120 characters but the restriction on the pitch makes it very attractive and streamlined.

Excellent post!
.-= Murlu´s last blog ..Murlu: The Ultimate WordPress SEO Checklist http://bit.ly/2mIZi =-.

Lemme give this a try:

Valid HTML/CSS website creation to take your business online, increase your revenue and reach out to customers.

*After thinking this over for a few minutes I realized just how difficult it is to sum up your business in 120 characters but the restriction on the pitch makes it very attractive and streamlined.

Excellent post!
.-= Murlu´s last blog ..Murlu: The Ultimate WordPress SEO Checklist http://bit.ly/2mIZi =-.

Twitter Comment

Defínete en 120 caracteres [link to post] Get Shorty: Elevator Pitch is dead [link to post] RT @jaybaer #li - Posted using Chat Catcher

Defínete en 120 caracteres http://bit.ly/8BgRx9 Get Shorty: Elevator Pitch is dead http://bit.ly/8BgRx9 RT @jaybaer #li

Twitter Comment

Defínete en 120 caracteres [link to post] Get Shorty: Elevator Pitch is dead [link to post] RT @jaybaer #li

- Posted using Chat Catcher

Challenge for tomorrow,can we describe Fantastic in 120 characters? RT @jaybaer Get Shorty-The Elevator Pitch is Dead http://bit.ly/15tW6P

We'll try this tomorrow,can we describe Fantastic in 120 characters? RT @jaybaer Get Shorty-The Elevator Pitch is Dead http://bit.ly/15tW6P

Technology has killed small talk. Love this article from @jaybaer http://tinyurl.com/lp5swe

RT @jaybaer Get Shorty - The Elevator Pitch is Dead | Integrated Marketing and Media | http://bit.ly/15tW6P Sage advice

Great Post. Thank-you. Our elevator pitch, duly shortened:
"Sales and Marketing Automation Made Easy. Our slogan says it all: More leads of Higher Quality at Lower Cost."
Less than 120 characters!
visit our site for details

Great Post. Thank-you. Our elevator pitch, duly shortened:
"Sales and Marketing Automation Made Easy. Our slogan says it all: More leads of Higher Quality at Lower Cost."
Less than 120 characters!
visit our site for details

Twitter Comment

RT @jaybaer Get Shorty - The Elevator Pitch is Dead [link to post] - Posted using Chat Catcher

Twitter Comment

Forget the traditional elevator pitch and use only 120 characters [link to post] (via @smmguide @jaybaer) - Posted using Chat Catcher

Twitter Comment

RT @HarounKola RT @jaybaer Get Shorty - The Elevator Pitch is Dead ... [link to post] || Yes! - Posted using Chat Catcher

Twitter Comment

RT @jaybaer Get Shorty - The Elevator Pitch is Dead | Integrated Marketing and Media | Social Media Consulting - Con... [link to post] - Posted using Chat Catcher

Twitter Comment

RT @jaybaer Get Shorty - The Elevator Pitch is Dead [link to post]

- Posted using Chat Catcher

Twitter Comment

Forget the traditional elevator pitch and use only 120 characters [link to post] (via @smmguide @jaybaer)

- Posted using Chat Catcher

Twitter Comment

RT @HarounKola RT @jaybaer Get Shorty - The Elevator Pitch is Dead ... [link to post] || Yes!

- Posted using Chat Catcher

Twitter Comment

RT @jaybaer Get Shorty - The Elevator Pitch is Dead | Integrated Marketing and Media | Social Media Consulting - Con... [link to post]

- Posted using Chat Catcher

Industrial Designer and superstar with a touch of megalomania. Specialized in integrated design and conceptual thinking. (120)

or

Industrial Designer and superstar with the occasional touch of megalomania. Specialized in integrated product development and creative conceptual thinking. (155 - Twitter Bio)

Industrial Designer and superstar with a touch of megalomania. Specialized in integrated design and conceptual thinking. (120)

or

Industrial Designer and superstar with the occasional touch of megalomania. Specialized in integrated product development and creative conceptual thinking. (155 - Twitter Bio)

Good thoughts, thanks. The elevator pitch is dead ..... but a domain will stay :-) torbenrick.eu

Good thoughts, thanks. The elevator pitch is dead ..... but a domain will stay :-) torbenrick.eu

What you say here is only partially true. It depends on your target market. As social media experts it's easy to feel like everyone is on Twitter etc. However, the majority of business people are not.

My audience - baby boomers - are still more comfortable with a longer message. Even those on Twitter prefer full sentences, proper grammar & no abbreviations. While my personal style is more Twitter-like, I find for many of my audience I'm forced to go back and add the social niceties to emails, extra details and the like. My audience does not appreciate brevity just for the sake of keeping it to 120 characters.

What you say here is only partially true. It depends on your target market. As social media experts it's easy to feel like everyone is on Twitter etc. However, the majority of business people are not.

My audience - baby boomers - are still more comfortable with a longer message. Even those on Twitter prefer full sentences, proper grammar & no abbreviations. While my personal style is more Twitter-like, I find for many of my audience I'm forced to go back and add the social niceties to emails, extra details and the like. My audience does not appreciate brevity just for the sake of keeping it to 120 characters.

Excellent article! I did the assignment from a personal standpoint of what I do:

CEO of a premier charity that helps the homeless, hungry and addicted reach up for a better life. http://www.shrm.ca

I even had room for the link!

Critique welcome and appreciated.
.-= Michelle Porter´s last blog ..Responding to Criticism =-.

Excellent article! I did the assignment from a personal standpoint of what I do:

CEO of a premier charity that helps the homeless, hungry and addicted reach up for a better life. http://www.shrm.ca

I even had room for the link!

Critique welcome and appreciated.
.-= Michelle Porter´s last blog ..Responding to Criticism =-.

Short-attention-span writing is frightening. While ok as a quick bite, those who think eventually need more meat.

(113 characters)

Short-attention-span writing is frightening. While ok as a quick bite, those who think eventually need more meat.

(113 characters)

Could not agree more, or should I say...”Yes!” Maybe...”Y!”... or just “!”. As I visit networking groups and listen to sales and marketing professionals there is (sometimes) a sales adage that comes to mind and it’s not flattering. Some people just “show-up and throw-up”. How long is an elevator ride? What happens if they get off early? What happens if you get the persons attention and they stay on the elevator? OMG I have to talk!!! IMHO (is that too old?) if we plan our daily interactions so that we are respectful of other people’s time (that word seems to have an air of luxury about it) , and yet be prepared for a conversation, the elevator speech is indeed dead. I’ll let you know when I have it all mastered ;)

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    nice post by @jaybaer “Get Shorty- The Elevator Pitch is Dead” [link to post]

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    RT @BethHarte: Get Shorty – The Elevator Pitch is Dead from @JayBaer [link to post]

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    RT @BethHarte: Get Shorty–The Elevator Pitch is Dead from @JayBaer [link to post]

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    (via @BethHarte) Get Shorty – The Elevator Pitch is Dead from @JayBaer [link to post]

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    Get Shorty – The Elevator Pitch is Dead from @JayBaer [link to post]

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    RT @jaybaer: Get Shorty – Why the Elevator Pitch is Dead. [link to post]

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    RT @bkmacdaddy: Get Shorty – The Elevator Pitch is Dead – [link to post] **Long live the 120-character pitch.**

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    RT @elisanader: The Elevator Pitch is Dead [link to post] **Long live the 120-character pitch.** (via @jaynawallace)

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    RT @tweetmeme Get Shorty – The Elevator Pitch is Dead … [link to post]

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    RT @damphoux: spot on! @jaybaer, Get Shorty – The Elevator Pitch is Dead [link to post] (as another commenter said, its an adline)

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  13. Twitter Comment


    spot on! @jaybaer, Get Shorty – The Elevator Pitch is Dead | Integrated Marketing and Media [link to post]

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  14. Twitter Comment


    So true. RT @damphoux: spot on! @jaybaer, Get Shorty – The Elevator Pitch is Dead | Integrated Marketing and Media [link to post]

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  15. Twitter Comment


    Interesting. Says tweets should be 120 char to allow for RT. RT @jaybaer: Get Shorty – Why the Elevator Pitch is Dead. [link to post]

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  16. Twitter Comment


    Not sure I agree with all of it. RT @jaybaer: Get Shorty – Why the Elevator Pitch is Dead [link to post]

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  17. Twitter Comment


    Too Long! RT @SusanMontgomery @jaybaer: Get Shorty – Why the Elevator Pitch is Dead. [link to post] < -

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    RT @SusanMontgomery RT @jaybaer: Get Shorty – Why the Elevator Pitch is Dead. [link to post]

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    RT @AgencyBabylon Scary and interesting: RT @bkmacdaddy Get Shorty – The Elevator Pitch is Dead – [link to post] (not really, but…)

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    RT @tweetmeme Get Shorty – The Elevator Pitch is Dead | Integrated Marketing and Media | Social Media Consulting – C… [link to post]

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    RT @bkmacdaddy: Get Shorty – The Elevator Pitch is Dead – [link to post]

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  22. Twitter Comment


    Scary and interesting: RT @bkmacdaddy Get Shorty – The Elevator Pitch is Dead – [link to post]

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  23. Twitter Comment


    The Elevator Pitch is Dead – [link to post] **Long live the 120-character pitch.** (via @jaynawallace) what about a novel synopsis?

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  24. Twitter Comment


    A Twitter pitch. RT @DaveCharest Not sure I agree with all of it. @jaybaer: Get Shorty – Why the Elevator Pitch is Dead [link to post]

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  25. Twitter Comment


    RT @jaybaer Get Shorty – The Elevator Pitch is Dead [link to post] (how to sell yourself in 120-characters – DB)

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  26. Twitter Comment


    RT @dannybrown RT @jaybaer Get Shorty – The Elevator Pitch is Dead [link to post] (how to sell yourself in 120-characters – DB)

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  27. Twitter Comment


    Smart! RT @dannybrown RT @jaybaer Get Shorty – The Elevator Pitch is Dead [link to post] (how to sell yourself in 120-characters – DB)

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  28. Twitter Comment


    RT @jaybaer: Get Shorty – Why the Elevator Pitch is Dead. [link to post] Me thinks it’s only resting

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    Get Shorty – Why the Elevator Pitch is Dead. [link to post] from @jaybaer Great read.

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  30. Twitter Comment


    RT @abbycarr Get Shorty – Why the Elevator Pitch is Dead. [link to post] from @jaybaer Great read.

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  31. Twitter Comment


    RT @tweetmeme The Elevator Pitch is Dead! [link to post]

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  32. Twitter Comment


    RTDannyBrown RT @jaybaer Get Shorty – The Elevator Pitch is Dead [link to post] (how to sell yourself in 120-characters)

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  33. Twitter Comment


    Great & so true! RT @JeffHurt: Get Shorty – The Elevator Pitch is Dead [The Law Of Boundless Brevity] by @jaybaer [link to post]

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  34. Twitter Comment


    120 characters = linguistic equivalent of Gary Coleman? via @jaybaer Plenty of smart bloggers, how many r funny, 2? [link to post]

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    Get Shorty – The Elevator Pitch is Dead | Integrated Marketing and Media | Social Media Consulting – Convince & Convert [link to post]

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    Get Shorty – The Elevator Pitch is Dead [The Law Of Boundless Brevity] by @jaybaer [link to post]

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    RT @DannyBrown: RT @jaybaer Get Shorty – The Elevator Pitch is Dead [link to post] (how to sell yourself in 120-characters – DB)

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    RT @atownley RT @JeffHurt: Get Shorty – The Elevator Pitch is Dead [The Law Of Boundless Brevity] by @jaybaer [link to post]

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  39. Twitter Comment


    Shorter than 140? RT @jasonpinto RT @abbycarr Get Shorty – Why the Elevator Pitch is Dead. [link to post] from @jaybaer Great read.

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  40. Twitter Comment


    Shorter than 140??? RT @jasonpinto RT @abbycarr Get Shorty – Why the Elevator Pitch is Dead. [link to post] … @jaybaer Great read.

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  41. Twitter Comment


    PRT @jaybaer: Why the Elevator Pitch is Dead. [link to post]. How long before we disappear up our own backsides?

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  42. Twitter Comment


    RT @tweetmeme Get Shorty – The Elevator Pitch is Dead. Can u describe yr biz in 120 words? [link to post]

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  43. Twitter Comment


    RT @ndefalco: RT @tweetmeme Get Shorty – The Elevator Pitch is Dead. Can u describe yr biz in 120 words? [link to post]

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  44. Twitter Comment


    RT @tweetmeme The Elevator Pitch is Dead , -For “short & sweet,” the right words are essential. C… [link to post]

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  45. Twitter Comment


    RT @StartupPro: RT @tweetmeme Get Shorty – The Elevator Pitch is Dead [link to post] < --- answer: More Pith!

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  46. Twitter Comment


    Thank U. RT @jaybaer: Wowzers. The most informative cmmnt I’ve evr rcvd on my blog. Just now, from @DaveCharest Thank u! [link to post]

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  47. Twitter Comment


    interesting exercise, must try – [link to post] (death of the elevator pitch by @jaybaer)

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  48. Twitter Comment


    RT @tweetmeme Get Shorty – The Elevator Pitch is Dead [link to post]

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  49. Twitter Comment


    @jaybaer re: [link to post] Just left mine. :D My ego trip is now complete. :D

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  50. Twitter Comment


    Has technology killed small talk? [link to post]. Food for thought by @jaybaer.

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  51. Twitter Comment


    @jaybaer My daughter, whose summer reading assignment is The Iliad, would definitely go for a 120-character retweetable version!

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  52. Twitter Comment


    Nice! @jaybaer Get Shorty – Why the Elevator Pitch is Dead [link to post]

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  53. Twitter Comment


    RT @jaybaer Wowzers. Most informative comment Ive ever received on my blog. Just now, from @DaveCharest TY! [link to post]

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  54. Twitter Comment


    Ooo, me likey. “The Elevator Pitch is dead,” says @jaybaer: [link to post]

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  55. Twitter Comment


    Taking the stairs probably not an option RT @amylillard: Ooo, me likey. “The Elevator Pitch is dead,” @jaybaer: [link to post]

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  56. Twitter Comment


    RT @tkincolorado RT @amylillard “The Elevator Pitch is dead,” @jaybaer: [link to post]

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  57. Twitter Comment


    RT Get Shorty – The Elevator Pitch is Dead. Practice your Twitter pitch [link to post]

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  58. Twitter Comment


    RT @tweetmeme Get Shorty – The Elevator Pitch is Dead | Integrated #Marketing and #Media [link to post]

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  59. Twitter Comment


    RT @tweetmeme Get Shorty – The Elevator Pitch is Dead [link to post] Working on our 120 character pitch now. What’s yours?

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  60. Twitter Comment


    RT @tweetmeme Get Shorty – The Elevator Pitch is Dead | Integrated Marketing and Media | Social Media Consulting -[link to post]

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  61. Twitter Comment


    “Get Shorty â�� The Elevator Pitch is Dead” Interesting article – [link to post]

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  62. Twitter Comment


    Get Shorty – The Elevator Pitch is Dead [link to post]

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  63. Twitter Comment


    RT @sradick: The elevator pitch is dead ([link to post]) via @sbosm. Not really, but good reminder to get to the essence

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  64. Twitter Comment


    The Elevator Pitch is Dead: [link to post] (by @jaybaer)

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  65. Twitter Comment


    RT @forfeng: Get Shorty – The Elevator Pitch is Dead [link to post] ~~ a must read tweet

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  66. Twitter Comment


    The elevator pitch is dead – do you have a 120 character Twitter pitch instead? ([link to post]) via @sbosm

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  67. Twitter Comment


    Great Article! Law of Boundless Brevity — The Elevator Pitch is Dead: [link to post] by @jaybaer

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  68. Twitter Comment


    RT: The elevator pitch is dead – do you have a 120 character Twitter pitch instead? ([link to post]) via @sradick @jaybaer

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  69. Twitter Comment


    RT@JoeyRudichuk Elevator pitch is dead? [link to post]. We need more communication to fix this mess we got ourselves into, not less.

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  70. Twitter Comment


    thanks Glenn RT @glennedley: Get Shorty – The Elevator Pitch is Dead [link to post] Jay Baer on same wavelength as my 140 char pitch.

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  71. Twitter Comment


    The Elevator Pitch gets a haircut. Sound advice for job seekers and biz owners from @jaybaer. [link to post]

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  72. Twitter Comment


    The Elevator Pitch is Dead, by @jaybaer. [link to post]

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  73. Twitter Comment


    Get shorty! A post on why the elevator pitch is dead & why you should develop at 120-character pitch for your org: [link to post]

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  74. Twitter Comment


    RT @canadahelps: Get shorty! A post on y the elevator pitch is dead & y U shld develop at 120-character pitch 4 yr org: [link to post]

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  75. Twitter Comment


    20 yrs of experience down the drain. RT @canadahelps: Get shorty! A post on why the elevator pitch is dead: [link to post] #business

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  76. Twitter Comment


    RT @canadahelps Get shorty! Why the elevator pitch is dead & why you should develop 120-character pitch for your org [link to post]

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  77. Twitter Comment


    RT @JoeyRudichuk Elevator pitch is dead? [link to post]. We need more communication to fix this mess we got ourselves into, not less.

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  78. Twitter Comment


    RT @canadahelps: Get shorty! A post on why the elevator pitch is dead: [link to post]

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  79. Twitter Comment


    Don’t fully agree @jaybaer “Technology has killed small talk” is a bit dramatic. I find it starts more convos [link to post]

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  80. Twitter Comment


    The “elevator pitch” is dead! Long live the “Twitter pitch”! ([link to post] via @jaybaer)

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  81. Twitter Comment


    Interesting article about the point of shorten your business presentation by @jaybaer [link to post] – picked up from @simasays

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  82. Twitter Comment


    RT @CatalystLeader: Get shorter: Elevator Pitch is Dead [link to post] (via @DanielDecker) // Soon all communication will b haiku :-)

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  83. Twitter Comment


    Get Shorty – The Elevator Pitch is Dead being replaced by Twitter Pitch at 120 characters to allow RTing [link to post]

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  84. Twitter Comment


    RT @BethHarte Get Shorty – The Elevator Pitch is Dead from @JayBaer [link to post]

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  85. Twitter Comment


    RT @triveraguy: You’ve heard of the Elevator Pitch. Now it’s time to practice your “Twitter pitch.” [link to post]

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  86. Twitter Comment


    Practice your Twitter pitch … “Get Shorty” [link to post]

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  87. Twitter Comment


    Get shorter – the Elevator Pitch is Dead [link to post] (via @DanielDecker)

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  88. Twitter Comment


    In case you missed it. RT @BethHarte Get Shorty – The Elevator Pitch is Dead from @JayBaer [link to post]

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  89. Twitter Comment


    You’ve heard of the Elevator Pitch. Now it’s time to practice your “Twitter pitch.” [link to post]

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  90. Twitter Comment


    The elevator pitch is dead: [link to post]

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  91. Twitter Comment


    The elevator pitch is dead: [link to post] (via @KentHuffman) [Brilliant!]

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  92. Twitter Comment


    RT @KentHuffman The elevator pitch is dead: [link to post]

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  93. Twitter Comment


    If character count is that important, just say “I want your money” (17 chars) @KentHuffman The elevator pitch is dead: [link to post]

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  94. Twitter Comment


    The Elevator Pitch is Dead | Integrated Marketing and Social Media . [link to post]

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  95. Twitter Comment


    Its not dead. Its moved to Twitter. Now theres more people in the elevator RT @KentHuffman The elevator pitch is dead: [link to post]

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  96. [...] as we know it, including training, will be truncated by technology? In his blog post, “Getting Shorty—The Elevator Pitch is Dead,” Jay Baer writes about what he calls the “Law of Boundless Brevity” and claims “technology [...]

  97. Twitter Comment


    sharing: Get Shorty – The Elevator Pitch is Dead | Integrated Marketing and Media | Social Media Consult.. [link to post]

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  98. Twitter Comment


    Hissbriefen är död. Börja jobba på 120-teckenbriefen. Inte 140, utan 120 så du lämmnar utrymme för re-tweets. [link to post]

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  99. Twitter Comment


    Get Shorty – The Elevator Pitch is Dead? – [link to post]

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  100. Twitter Comment


    RT @tweetmeme Get Shorty – The Elevator Pitch is Dead – good idea and something to practice oneself and with clients [link to post]

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  101. Twitter Comment


    The Twitter Pitch replaces the Elevator Pitch [link to post]

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  102. Twitter Comment


    Get Shorty – The Elevator Pitch is Dead [link to post]

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  103. Twitter Comment


    Get Shorty – The Elevator Pitch is Dead. Time to shorten your business’ pitch: [link to post].

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  104. Twitter Comment


    Quote of the day: “Technology has killed small talk.” When even the elevator speech is too long [link to post]

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  105. Twitter Comment


    The law of Boundless Brevity… RT @paulbarron Get Shorty – The Elevator Pitch is Dead [link to post]

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  106. Twitter Comment


    Keep it short! RT @paulbarron: Get Shorty – The Elevator Pitch is Dead [link to post] #communications #marketing

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  107. Twitter Comment


    “Like” – RT @KimMcWatt The law of Boundless Brevity… RT @paulbarron Get Shorty – The Elevator Pitch is Dead [link to post]

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  108. Twitter Comment


    RT @LJacobwith: Keep it short! RT @paulbarron: Get Shorty – The Elevator Pitch is Dead [link to post] What is ur #nonprofit 120 pitch

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  109. Twitter Comment


    Practice your Twitter pitch: [link to post]

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  110. Twitter Comment


    Communications need to become shorter — so your pitch now has to fit within 120 characters to accommodate re-tweets [link to post]

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  111. Twitter Comment


    RT @paulbarron: Get Shorty – The Elevator Pitch is Dead [link to post]

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  112. Twitter Comment


    Thx for the RT@nonprofitadvice ! The Elevator Pitch is Dead [link to post] What is your #nonprofit 120 pitch?

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  113. Twitter Comment


    Great Post: Get Shorty – The Elevator Pitch is Dead [link to post]

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  114. Twitter Comment


    good #pr exercise RT @tweetmeme Get Shorty – The Elevator Pitch is Dead | Integrated Marketing and Media [link to post]

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  115. Twitter Comment


    RT @charleshdenney Killer Elevator Pitch That Will Land You Big Business – http://snipr.com/pxy6p [vs. [link to post] @jaybaer ]

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  116. Twitter Comment


    Elevator Pitch is Dead [link to post] – Sure, let’s reduce all businesses to lowest common denominator “We want your money” 18 chars

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  117. Twitter Comment


    The elevator pitch and the law of boundless brevity. [link to post] .

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  118. Twitter Comment


    The elevator pitch and the law of boundless brevity. [link to post] . (via @fogfish)

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  119. [...] open by my boy Craig Groeschel Yes, You Can Stay on Top of Email – Inbox Zero help!!!! Get Shorty – The Elevator Pitch is Dead – Doing things [...]

  120. [...] read  Jay Baer’s blog last week on “Get Shorty – The Elevator Pitch is dead” and it reminded me of how ill prepared most business people are when it comes to summarizing what [...]

  121. [...] Inspired by Jay Bear’s article on “Get Shorty – The Elevator Pitch is Dead“, I set myself a challenge in creating a 120-character pitch for my [...]

  122. Twitter Comment


    The elevator pitch is dead? How short can we go? [link to post]

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  123. [...] What’s Your Pitch? The elevator pitch is dead. Can you describe what your company does in 120 characters or [...]

  124. Twitter Comment


    Get Shorty – The Elevator Pitch is Dead [link to post]

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  125. Twitter Comment


    @jaybaer hi just read your article [link to post] what a good idea. I was researching Elevator Pitch, think I’ll change my direction now!

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  126. [...] not.  You should be able to name the topic in fewer than four words.  As we know from @jaybaer, brevity is our new [...]

  127. Twitter Comment


    Is everything going micro because of Twitter?? Jay Baer explains how technology has killed small talk. [link to post]

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  128. Twitter Comment


    rt @paulusveltman The elevator pitch is dead: [link to post]

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  129. Twitter Comment


    Technology killed smalltalk???? [link to post], dacht het niet

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  130. Twitter Comment


    RT @paulusveltman The elevator pitch is dead: [link to post]

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  131. Twitter Comment


    Wou dat ik deze eerder had gezien, maar thanks! RT @paulusveltman: The elevator pitch is dead: [link to post]

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  132. Twitter Comment


    RT @EduBiz: The elevator pitch is dead. In today’s world, your pitch must be 120 characters or less: @jaybaer [link to post]

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  133. Twitter Comment


    The elevator pitch is dead. In today’s world, your pitch must be 120 characters or less: @jaybaer [link to post]

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  134. [...] Get Shorty – The Elevator Pitch is Dead – Jay Baer – Aug ‘09 [...]

  135. [...] was inspired again by Jay Baer’s August 12 post about elevator speeches in which he asserted that the typical elevator speech is too long for [...]

  136. [...] Get Shorty – The Elevator Pitch is Dead – Jay Baer – Aug ‘09 [...]

  137. [...] was inspired again by Jay Baer’s August 12 post about elevator speeches in which he asserted that the typical elevator speech is too long for [...]