Social Media Makes Everything Marketing

Jay - i wish you were more right.

According to the Social Media Survey conducted by PRWeek and communications agency MS&L, almost 70% of marketers say they have never made a change to their products or marketing campaigns based on consumer feedback on social media sites. In addition, 43% said lack of knowledge and expertise prevents them from using social media in their marketing programs, and 39% said they are not convinced of its value or ROI.

So wrote Christopher Hosford in his B2B article yesterday, and I am sadly not surprised. Marketers too often see their job as externally facing. They rarely have the role to "Convince and Convert" inside their organizations for product, service delivery, or other changes that are needed based on customer feedback. It's too bad too, since Marketers are so good at talking - they should use it more often to lead their companies to positive improvements.
.-= Anne Marsden´s last blog ..Google SideWiki. Brand Managers Beware =-.

Jay - i wish you were more right.

According to the Social Media Survey conducted by PRWeek and communications agency MS&L, almost 70% of marketers say they have never made a change to their products or marketing campaigns based on consumer feedback on social media sites. In addition, 43% said lack of knowledge and expertise prevents them from using social media in their marketing programs, and 39% said they are not convinced of its value or ROI.

So wrote Christopher Hosford in his B2B article yesterday, and I am sadly not surprised. Marketers too often see their job as externally facing. They rarely have the role to "Convince and Convert" inside their organizations for product, service delivery, or other changes that are needed based on customer feedback. It's too bad too, since Marketers are so good at talking - they should use it more often to lead their companies to positive improvements.
.-= Anne Marsden´s last blog ..Google SideWiki. Brand Managers Beware =-.

Social Media makes everything marketing, customer service, communications, PR, etc. This space has certainly expanded our roles as marketers but has also helped us evolve into better communicators, better equipped to solve customer related issues, and understand internal processes - from finance to sales - a lot better.

Social Media has helped integrate so many parts of the business into our roles that companies are starting to expect these additional skill-sets from future SM-focused employees and expect them to know now, more than ever, how to take that wide-scoped social media understanding and integrate it internally and within the digital space.
.-= Sonny Gill´s last blog ..Tell me one thing =-.

Social Media makes everything marketing, customer service, communications, PR, etc. This space has certainly expanded our roles as marketers but has also helped us evolve into better communicators, better equipped to solve customer related issues, and understand internal processes - from finance to sales - a lot better.

Social Media has helped integrate so many parts of the business into our roles that companies are starting to expect these additional skill-sets from future SM-focused employees and expect them to know now, more than ever, how to take that wide-scoped social media understanding and integrate it internally and within the digital space.
.-= Sonny Gill´s last blog ..Tell me one thing =-.

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I think a major point is this: marketing is not a separate entity from any other part of your organization. Social media highlights this, but it isn't relevant *just* to social media.

Everyone's a leader, and everyone's a marketer. Everyone has to understand, embody, and convey the organization's core values - ie, what your brand stands for. Social media is just one way to receive feedback on how well we're doing that.

I used to work for a company that expected marketing to work independently of anything customer-related ... [there were even layers of bureaucracy between internal customers and marketers] ... yet we were developing customer-facing materials. Independent of any management directives, we marketers had to blaze our own trails to make connections with customer service, call center, etc. I've since left the company and I don't know whether those trails have endured, but the learning isn't just about marketing; it's also about management.

Why put up divisions that dissuade us from learning about our customers, and how they perceive our company (brand)? If we choose to ignore our customers in social media or call centers or any other legitimate platform, our business deserves to suffer for it. And that's just shame.

Social Media Makes Everything Marketing | http://bit.ly/10f0hH RT @ResumeBear via @jaybaer

RT @jaybaer Social Media Makes Everything Marketing | http://bit.ly/10f0hH

RT @jaybaer Social Media Makes Everything Marketing | Integrated Marketing and Media | Social Media Consulting - Con... http://bit.ly/10f0hH

Social networking sites are sooo bombarded with internet marketers already. It's even harder to differentiate who is who. Social media turned market media.

Social networking sites are sooo bombarded with internet marketers already. It's even harder to differentiate who is who. Social media turned market media.

Social Media Makes Everything Marketing | Integrated Marketing and Media | Social Media Consulting - Convince & Convert http://bit.ly/170UtA

Social Media Makes Everything Marketing http://icio.us/t4bxfc

RT @jaybaer Social Media Makes Everything Marketing | Integrated Marketing and Media | Social Media Consulting - http://bit.ly/10f0hH

RT @Synthesio: Social media makes everything marketing by @jaybaer http://bit.ly/dEecf <<Every online interaction counts

Social media makes everything marketing by @jaybaer http://bit.ly/dEecf <<Every online interaction counts

Great Read: #SocialMedia Makes Everything #Marketing by @jaybaer http://ow.ly/tSzD

Jay,

Not only does social media make everything marketing, it also makes everyone in the organization a marketer and a customer service.

With so many channels for customers to communicate (the good, the bad, and the ugly) with us, everyone needs to be listening. If not, before long, the company's brand will have no value and its customer's will have no loyalty.

Jay,

Not only does social media make everything marketing, it also makes everyone in the organization a marketer and a customer service.

With so many channels for customers to communicate (the good, the bad, and the ugly) with us, everyone needs to be listening. If not, before long, the company's brand will have no value and its customer's will have no loyalty.

Social Media Makes Everything Marketing - http://is.gd/49YjX

You are right about social media forcing some marketers to communicate in more innovative ways with their customers.

For me there has always been an element of social media at work within the many teams of front line customer service staff who have been listening to customers for many years.

I guess adoption of social media tools permeates different geographic areas at different speeds. In the UK it is still only adopted by the minority of forward thinking companies and still disregarded by many.
.-= Phil Dunseath´s last blog ..SEO Services =-.

Social Media Makes Everything Marketing &gt;&gt; great blog post http://twurl.nl/6r0qhs

Jay - i wish you were more right.

According to the “Social Media Survey” conducted by PRWeek and communications agency MS&L, almost 70% of marketers say they have never made a change to their products or marketing campaigns based on consumer feedback on social media sites. In addition, 43% said lack of knowledge and expertise prevents them from using social media in their marketing programs, and 39% said they are not convinced of its value or ROI.

So wrote Christopher Hosford in his B2B article yesterday, and I am sadly not surprised. Marketers too often see their job as externally facing. They rarely have the role to "Convince and Convert" inside their organizations for product, service delivery, or other changes that are needed based on customer feedback. It's too bad too, since Marketers are so good at talking - they should use it more often to lead their companies to positive improvements.
.-= Anne Marsden´s last blog ..Google SideWiki. Brand Managers Beware… =-.

You are right about social media forcing some marketers to communicate in more innovative ways with their customers.

For me there has always been an element of social media at work within the many teams of front line customer service staff who have been listening to customers for many years.

I guess adoption of social media tools permeates different geographic areas at different speeds. In the UK it is still only adopted by the minority of forward thinking companies and still disregarded by many.
.-= Phil Dunseath´s last blog ..SEO Services =-.

Jay - i wish you were more right.

According to the “Social Media Survey” conducted by PRWeek and communications agency MS&L, almost 70% of marketers say they have never made a change to their products or marketing campaigns based on consumer feedback on social media sites. In addition, 43% said lack of knowledge and expertise prevents them from using social media in their marketing programs, and 39% said they are not convinced of its value or ROI.

So wrote Christopher Hosford in his B2B article yesterday, and I am sadly not surprised. Marketers too often see their job as externally facing. They rarely have the role to "Convince and Convert" inside their organizations for product, service delivery, or other changes that are needed based on customer feedback. It's too bad too, since Marketers are so good at talking - they should use it more often to lead their companies to positive improvements.
.-= Anne Marsden´s last blog ..Google SideWiki. Brand Managers Beware… =-.

Social Media makes everything marketing, customer service, communications, PR, etc. This space has certainly expanded our roles as marketers but has also helped us evolve into better communicators, better equipped to solve customer related issues, and understand internal processes - from finance to sales - a lot better.

Social Media has helped integrate so many parts of the business into our roles that companies are starting to expect these additional skill-sets from future SM-focused employees and expect them to know now, more than ever, how to take that wide-scoped social media understanding and integrate it internally and within the digital space.
.-= Sonny Gill´s last blog ..Tell me one thing… =-.

great post by @jaybaer on social media and marketing's new role in organizations http://ow.ly/sX6q

Social Media makes everything marketing, customer service, communications, PR, etc. This space has certainly expanded our roles as marketers but has also helped us evolve into better communicators, better equipped to solve customer related issues, and understand internal processes - from finance to sales - a lot better.

Social Media has helped integrate so many parts of the business into our roles that companies are starting to expect these additional skill-sets from future SM-focused employees and expect them to know now, more than ever, how to take that wide-scoped social media understanding and integrate it internally and within the digital space.
.-= Sonny Gill´s last blog ..Tell me one thing… =-.