YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com
Conferences and Events 17  |  Add Yours

Cross-Pollinate Search and Email

Email marketing and search marketing have often been looked at as being at opposite ends of the digital marketing spectrum. Email used as a loyalty and retention tool, with search used as an acquisition tactic. But that thinking prevents the results from those marketing efforts informing and improving one another, and the opportunities in that [...]

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Blogging and Content Creation 7  |  Add Yours

Revolutionizing Blog Analytics

Do you know how visitors use your blog? I have previously reviewed Crazy Egg, whose heat maps and link tracking are exceptional (and easy to use). But a few weeks ago I signed up for a trial of Israeli company ClickTale, and I am absolutely blown away by what it can do. ClickTale records every [...]

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Email Marketing Advice 17  |  Add Yours

Social Media Adds Viral Frosting to the Email Cake

Are you enabling your email subscribers to spread your message via social media? Call it Forward to a Friend 2.0. Call it the inevitable marriage of two sides of the customer relationship coin. Call it the next big thing in email marketing. The hand-wringing in the email community about the impact of social media is [...]

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Digital Media 7  |  Add Yours

The Death of Newspapers: Poisoned or Suicide?

The evidence of newspapers’ decline as a primary source of information in America is everywhere. My local paper narrowed to a tabloid size yesterday, following USA Today, Arizona Republic, and many, many other papers.  Essentially all newspapers have laid off significant portions of their staff. Some (like East Valley Tribune in suburban Phoenix) are printing [...]

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personal branding 121  |  Add Yours

Linkedin – 22 Ways to Dominate

Linkedin is in a resurgence. Since adding applications and mimicking some other Facebook-style functionality, the Grandaddy of social networks is becoming more relevant. Its important to recognize that Linkedin has different demographics than Facebook, Myspace and other social networks. Linkedin is older (68% are 35+), wealthier (66% make $60/year+), and better educated (72% are college [...]

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Social Media Marketing 15  |  Add Yours

David Alston – The Twitter 20 Interview about Social Media Listening

David Alston is a singer. A photographer. The former host of an improv comedy show. He’s also a vastly experienced technology marketer – currently the Vice President of Marketing for the conversation monitoring software company Radian6. He’s also Canadian, so is helpful and kind as a default setting.  I first met David at the excellent [...]

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PR 2.0 20  |  Add Yours

AdAge Social Media Blindness

Ken Wheaton penned an acidic column in AdAge that discounted the impact and legitimacy of social media. And not just in a “I’m not sure this social media thing is all it’s cracked up to be” kind of way, but with snarkiness, derision and hubris. Here are excerpts from the piece, titled “Web 2.0 cured [...]

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Blogging and Content Creation 40  |  Add Yours

9 Blog Failures and Remedies

Are you maximizing the potential of your blog? I’m not. After 7 months with this version, I’ve embarked on a redesign of the Convince & Convert blog. I have three goals for this new design: – Make the blog easier to use for you – Encourage conversation – Make the connections between me and the [...]

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Integrated Marketing and Media 19  |  Add Yours

A Social Media Slam Dunk

This is a case study about social media usage by the very tall. To the coverage of H&R Block, Dell, Comcast, Southwest, Papa John’s, Whole Foods and other brands for their successful use of social media, I offer another: The Phoenix Suns. Led by Suns’ Director of Digital Media Amy Martin (@phoenixsunsgirl) the NBA team [...]

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Social Media Marketing 8  |  Add Yours

A Trickle of Transparency

Can the principles of social media work offline? Many brands are unsure of how (or whether) to dive in to the social media pool. That’s not surprising. To fundamentally reconsider the relationship between brand and its customers isn’t a course correction that can be accomplished over a plate of chicken nachos and a margarita. After [...]

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