It All Comes Around
There was a time when your mailbox was chock full of bills, ads, and sometimes a letter from a friend. Then email arrived to save the day and everybody began communicating there instead of sending letters. It’s 2017 and boy have things changed.
What was once old has become new again. Snail mail is the hottest new/old content marketing trend.
Kris knows that as our inboxes get flooded with spam and bills, our physical mailboxes sit empty which makes them the perfect vehicle for personalized, standout content.
But it takes more than a stamp to make a dent with your content. Utilizing data and empowering your sales team to take initiative with their customers is what will transform something from a piece of mail to a motivating deal-closer.
Also keep in mind that the mailer is just the beginning. Snail mail is an old dog that has learned new tricks so embrace its vintage appeal but take advantage of the new technological perks that allow you to track and confirm delivery so you can seal the deal with personalized follow-up.
In This Episode
- Why getting noticed today means embracing an old, previously ridiculed mode of communication
- How snail mail leads to perfectly timed and impactful customer engagement opportunities
- Why meaningful, personalized content means creating a physical presence from afar
- How timely mailers lead to content that stands apart from the rest
Quotes From This Episode
“Having a physical presence in a customer’s office is a really interesting way to make sure that your brand rises above and beyond the other things that are out there.” —@tylerlessardNow you've got 6,000 emails and two letters in your post office box. Tables have turned a little bit. Click To Tweet
“It’s all just about different mediums to engage with the content.” —@rudeegraap
“Every marketer’s dream is to track everything back so that they get great credit and more dollars flow their way.” —@rudeegraap
Content Pros Lightning Round
What led you to a more entrepreneurial path? In college actually I received like a $25,000 kind of grant from the university to start a company. That was kind of like a jumpstart into hey, let’s build something and do it.
What’s your go to breakfast? Just a smoothie with bananas and kale or spinach and some yogurt and call it a day.
What’s the coolest gift that’s been sent to you in the mail? A bottle of wine that had a lock on it. You have to take the meeting to get the combo code to get the bottle open.