Most of the impact of social media is in the form of dark social, a difficult to measure (but no less powerful) force that builds businesses in secret.
The number 5 most searched for job skill on LinkedIn in 2014 was SEO and paid search. SEO may have changed a lot, but it's as important as ever, and as content creation increases, it will be even more critical.
Everything around us conspires to make us think and act fast. But sometimes our customers want to take it slow. Why you need to give them that opportunity.
When you need to get more assets for your content marketing, let contributors participate in the format they prefer, not the format you think you need. Here's why:
Jay Today has become a lynchpin in our initiative to further atomize our content. Each and every Jay Today episode becomes multiple pieces of content across a variety of platforms. Here's how it works.
If you always seek inspiration from your competitive set, if you always need to look at a case study to prove that this works, you are asking the wrong question. What's the right question? Find out in this Jay Today episode.
Facebook's new ad network, Atlas, may be a threat to Google's long-term growth prospects.
Think about ways to start building customer trust in that all-important point between when somebody raises their hand and when they actually transact with you.
Every time you press send on that new email, are you doing your brand good, or are you doing your brand harm? The other day, Scott Stratten, author of the new book “UnSelling,” among others, was on my Social Pros podcast, and he has a really interesting concept in that book called the brand pulse. […]
Success isn't owned, it's leased. And rent is due every day. What did you do to get better today, asks Jay Baer inspired by Rory Vaden and J.J. Watt?
Every time someone complains about your company social media, it's because an employee didn't do their job adequately. It's not about social media, explains Jay Baer in this Jay Today episode.
Giving your potential customers something of value can create a connection and a conversation. This is the power of marketing sideways, says Jay Baer in this post and video.