How Periscope is Breaking Media Boundaries

September 21st, 2015

 

This Week in Realtime Media

The Second GOP Debate

It was another huge night in politics on Wednesday, as CNN hosted the second Republican debate for the 2016 race to the White House.

While playing GOP debate bingo, we stayed up late to track the conversations and reporting of the debate, gathering a ton of realtime insights and data.

Some highlights?

From Donald Trump telling Rand Paul he doesn’t belong on the debate stage, to Jeb Bush defending his brother’s presidency, here is what the largest spikes in media mentions looked like, and what caused each:

AnnotatedCNNDebate

As seen above, mentions of Carly Fiorina spiked when she stated, “I think women all over this country heard very clearly what Mr. Trump said [about my face].” Prior to that moment, only Senator Ted Cruz had a momentary margin over Trump, who dominated the conversation throughout debate night.

Watch what happens on the map below – in realtime – as Fiorna made Donald Trump’s Twitter mentions diminish (highlight to tweet):

TrumpCarly

Periscope Revolutionizes the Media Industry

Periscope is being intelligently used to shed light on the Syrian crisis, and to share stories with viewers around the world. Paul Ronzheimer, a German journalist, began using the app to capture unedited, live footage of his travels with a group of Syrian refugees from the Greek island of Kos across Europe (follow Paul on Twitter/Periscope).

Before Ronzheimer began sharing his travels, he had a mere 1,500 Periscope followers. This number has since jumped to over 33,000, with one of his videos played and replayed more than 90,000 times. His broadcasts are usually centered around individual refugees, with several making regular appearances to discuss their experience.

Zignal Labs found that his first tweet about Periscoping with the refugees dates back to August…

BUT, news of the video streams did not break until September 14:

This begs the question, just how much is Periscope revolutionizing the news industry with instant, raw footage?

Possibly quite a bit.

Several people are taking to social media to point out how the app might be changing the world’s view on issues like the crisis in Syria, as audiences are witnessing real accounts with refugees:

In fact, #ChangeTheWorld is even hashtag that people are using on social to discuss the matter, especially when they’re sharing links to their Periscope stream:

The “Dislike” Button is Coming

After countless yearnings for a thumbs down option on Facebook, Zuck himself confirmed the social network will soon feature a ‘Dislike’ button. “We have an idea that we’re going to be ready to test soon, and depending on how that does, we’ll roll it out more broadly,” the CEO stated, at a townhall meeting on Tuesday afternoon. This announcement spread like wildfire across several media outlets:

Screen Shot 2015-09-17 at 10.31.38 AM

The company’s hesitation in creating dislikes stems from the unintentional promotion of negative sentiment among Facebook users. It is also likely a reaction to being compared to Reddit, which is known for it’s upvoting and downvoting system. However, Zuckerberg mentioned that he now thinks users should be able to “express empathy” on news that might be unfavorable.

In the world of content marketing, anyone with a role in social media is concerned about how the dislike feature will affect any content that is posted. We collected some of the top mentions around the new feature, and many discuss the effect it will have on the marketing community:

Screen Shot 2015-09-17 at 10.44.14 AM
While it will certainly be scary for marketers to have dislikes of their posts on display, success (or lack of success) on Facebook should be more easily measured, and the appropriate action can then be taken in determining which content is most suitable for respective channels.

Of course, we may all soon expect more people to share the bad news and challenges in their lives, with this new “button” of sympathy.

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