Social Business, Social Media Policy

Is Your Social Media Policy Against the Law?

Social Media Policies Best Practices

Social Media Policy photo from Flickr user: cambodia4kidsorg

Social media policies can be unlawful.

In 1935, Congress enacted the National Labor Relations Act to protect the rights of employees, encourage collective bargaining and curtail dangerous workplace policies.  Today, when an employee in the US believes they have been wrongfully terminated they notify the National Labor Relations Board, which has local offices nationwide.

Over the past 18 months, the NLRB has released a series of memos on the lawfulness of corporate social media policies. The memos found most corporate social media policies to be overly broad and unlawful.  One of the most common offenses was restricting employee’s from discussing “confidential information” such as wages and working conditions with co-workers on social media.

This month, the Board issued their first decision on social media policies, striking down Costco’s rules and regulations as unlawful.

They stated:

(c) “[s]ensitive information such as membership, payroll, confidential financial, credit card numbers, social security number or employee personal health information may not be shared, transmitted, or stored for personal or public use without prior management approval”; and

(d) employees are prohibited from sharing “confidential” information such as employees’ names, addresses, telephone numbers, and email addresses.

Here’s the deal.  If a work rule has the potential to reasonably chill an employee’s right to organize or bargain collectively, it’s unlawful. Employees have the right to complain publicly if they think their employers’ labor practices are unfair.  So if I complain on Linkedin that someone else is making more than me, and it’s unfair, that’s a protected activity.  If you fire me for disclosing confidential salary information, you’re going to lose in court.  It’s as simple as that, and if your social media policy prohibits it, you are opening your company up to a NLRB action.

Your Social Media Policy Cannot Limit Free Speech

You don’t have to reference the National Labor Relations Act to violate it. If your social media policy uses language that restricts employees from using social media to “damage the Company, defame any individual or damage any person’s reputation” the NLRB sees it as restricting labor’s protected rights, because that social media policy it could have a chilling effect on what is seen a free speech issue.

On the other hand, if the retrictions are subordinated to a clause on sexual misconduct or racial harrassment it would be allowed, since employees would be able to appreciate the rule in context.  It’s the overly broad restrictions (often wrapped into social media policy) that the Board opposes.  The best social media policies will be more exacting in their language.

If you’d like to read it yourself, here’s the NLRB Decision: Costco Wholesale Corporation and United Food and Commercial Workers Union, Local 371, No. 34-CA-012421 [PDF]

Here’s my online course on social media policy development, if you’d like some pointers on what employers should be thinking about when they draft their policies. But even a good policy isn’t enough. You need to educate your comployees and ongoing social media training is the best way to get it done.

  • jordancarney1

    This is a very interesting developing social media thread, that I’m not sure I would have caught otherwise.  Thank you for bringing this to my (our) attention!  However, while this may be a win for the freedom of speech, I imagine this win will cause more conservative employers to revert back to a “No Social Media!” policy, or further delay those that haven’t embraced it yet due to lack of control.

  • vrobisch

    I always cringe a little bit when a non-lawyer renders a legal opinion. Maybe I missed something but if Mr. Schwartzman is not a lawyer, that would probably be worth disclosing. 

    • jessicamalnik

      vrobisch This is an interesting post, although I’m a little skeptical too seeing how it’s a consultant offering legal advice and not a legit lawyer.  

      • EricSchwartzman

        jessicamalnik vrobisch No legal opinions here. Check with your attorney before finalizing your social media policy. When you, if you reference this NLRB decision, your counsel will more informed.

        • vrobisch

          EricSchwartzman Excellent disclaimer. Now you are covered. :) Interesting topic as well.

  • brasonja

    @loretobgude Waving hi and hope you’re enjoying the evening :)

    • loretobgude

      @brasonja Waving hi back and hoping you’re enjoying the evening as well :)

      • brasonja

        @loretobgude Yes, nice evening … relaxing :)

        • loretobgude

          @brasonja Glad to hear…you deserve after this long day of “sensitive” work… :P

        • brasonja

          @loretobgude No, that means I won’t be able to tweet :P

        • loretobgude

          @brasonja I know! Just kidding :P It means you really “can’t” tweet or you just control yourself?

        • brasonja

          @loretobgude I could tweet but work comes first. Btw, “sensitive” time is in the morning, till 11 or 12 :P

        • loretobgude

          @brasonja Work comes 1st for me too, but sometimes I can’t help myself.. Memorized, won’t ever “bother” you again during “sensitive” time :P

        • brasonja

          @loretobgude LOL you can’t b/c I’m not “live” here … but feel free to RT my tweets :P

        • loretobgude

          @brasonja Just kidding again, can’t help it either! So I can RT your tweets anytime…good to know…lol! No need to wave hi right after :P

        • brasonja

          @loretobgude Haha, no need of course. Hope the same goes for me :)

        • loretobgude

          @brasonja Haha, of course! Feel free to RT my unique tweets (lol) all day long… Btw, my “sensitive” time depends on the day :)

        • brasonja

          @loretobgude I’m so predictive :P … have a pleasant night or good night! :)

        • markfrisk

          @loretobgude and @brasonja Pardon me, but why are you guys carrying on this conversation in the comments to this post on social media policies? Have I missed something?

        • loretobgude

          @brasonja guess I’m too… :P Good night or sweet dreams, wichever you prefer! Or both! :)

        • brasonja

          @loretobgude Or I stay for awhile … guess not :P G’nite, sleep tight! :)

  • mysocialpolicy

    @Kimota very USA centric – we’re less into freedom of speech here :-(

  • NoleFanPinellas

    @allerj wow. Lots for us to consider. It is new legal territory for sure.

  • DigitalMoz_SEO

    This post is very timely for companies and social media firms here in the Philippines. Yesterday was the official day for  the exercise of Cyber crime act which features clauses that would terminate freedom of expression not just with employees but with every Filipino. Too bad it passed the congress. We can relate to this