The goal is not to be good at social media. The goal is to be good at business because of social media.
Social media doesn’t stand still. Where should you spend your time? Should you focus on customer acquisition, customer retention or both? When should you try to colonize a new social outpost? What about the balance between social media marketing and social customer care?
We will help you take your social media program from good to outstanding. Based on our work with some of the world’s largest brands, plus our day-to-day experience running an award-winning social media program via our Convince & Convert Media division, we bring the strategy, operational know-how and hype-free counsel you need.
We literally wrote the book on social media and social business, we publish one of the world’s most popular social media blogs and we produce world’s #1 marketing podcast—Social Pros.
We work with the world’s leading brands and organizations to help them gain more customers, or retain a larger portion of the customers they’ve already earned.
We’re not an agency. We’re a strategy and operations consultancy. If you’re good, we can help you get great. If you’re just starting a new initiative, we will show you the way. If you’re wrestling with internal debates about resources, oversight and governance, we will provide the clarity you seek.
Our clients include The United Nations, Cabela’s, Oracle, Cisco, Adidas, The Motley Fool, Allstate, Pella Windows and Doors, and more.
Our President Jay Baer is the most retweeted person in the world among digital marketers and #2 among CMOs.
Other Social Media Resources
Jay Baer’s book The Now Revolution is a well-known guide to modern social media and social business, with detailed sections on crisis management, employee relations, and measurement.
You’ll love our Social Pros podcast—named the best marketing podcast in the 2015 Content Marketing Awards. Each week the show features a different big-company social media manager talking about the ins and outs of their day-to-day social initiatives.