The goal is not to be good at social media. The goal is to be good at business because of social media.
Social media doesn’t stand still. Where should you spend your time? Should you focus on customer acquisition, customer retention or both? When should you try to colonize a new social outpost? What about the balance between social media marketing and social customer care?
We will help you take your social media program from good to outstanding. Based on our work with some of the world’s largest brands, plus our day-to-day experience running an award-winning social media program via our Convince & Convert Media division, we bring the strategy, operational know-how and hype-free counsel you need.
We literally wrote the book on social media and social business, we publish one of the world’s most popular social media blogs and we produce world’s #1 marketing podcast – Social Pros.
And in your inbox, you’ll love our Definitive Digest, called the most useful email available about social media.
We work with the world’s leading brands and organizations to help them gain more customers, or retain a larger portion of the customers they’ve already earned.
We’re not an agency. We’re a strategy and operations consultancy. If you’re good, we can help you get great. If you’re just starting a new initiative, we will show you the way. If you’re wrestling with internal debates about resources, oversight and governance, we will provide the clarity you seek.
Our clients include The United Nations, Cabela’s, Oracle, Cisco, Adidas, The Motley Fool, Allstate, Pella Windows and Doors, and more.
Our President Jay Baer is the most retweeted person in the world among digital marketers and #2 among CMOs.
The Five Ways We Can Help You
We deliver services in five ways. Clients of Convince & Convert work with us in one more multiple of these capacities:
We have well-regarded keynote and breakout programs ready for you in social media. Our most popular presentations are:
“Why Before How, Create a Winning Social Strategy in 7 Steps”
“The Math That Matters, How to Measure Social Media the Right Way”
“All For One, How to Integrate Social Media Into Content Marketing and Vice Versa”
“Turn Likes into Love, The Real Objective of Social Media”
“37 Social Media Tools You Should be Using Today”
We’d love to work with you to create a customized social media presentation for your company or group as well.
Combining insights from our own work at Convince & Convert Media and our counsel to many global brands including Adidas and The United Nations, we will work with you to deliver a half or full-day workshop on social media trends and best practices. We’d love to include examples from your company and industry in the workshop, and we’ll absolutely conduct small group breakout sessions and other exercises that make the training incredibly relevant for your team.
These workshops are best when attended by 60 persons or fewer. Most of these sessions are conducted in-person, but virtual sessions are available, and we can even break the learning into multiple modules (delivered via Webinar) if it’s more convenient for your team to do so.
Our social media assessment will help you identify the strengths of your current social media program, how it measures up to your core competitors and specific recommendations for near-term enhancements.
Our assessment starts will a full examination of your social media strategy, posting cadence, content type, target audiences and proactive vs. reactive balance. What are you posting? Where? Why? How is it measured? We also evaluate how your audience is reacting to your social media activities.
We then look at the social media programs of your core competitors to see what they are doing different, and why, and compare their efforts to your own.
Our final deliverable is a detailed assessment and SWOT analysis of your social media, mapped against competitors, including recommendations for immediate action steps to tackle over the following 60 days.
We have been creating advanced social media roadmaps for corporate clients since 2008, and this service remains incredibly popular because we bring logical, reasonable, hype-free advice and counsel to the table. We’re not cheerleaders, we’re strategists.
The roadmap gives you a full, detailed plan for how to steadily improve your social media in a viable, achievable, multi-stage process.
We conduct much of the same analysis as performed for the Social Media Assessment, but we add comprehensive, step-by-step process maps for social media improvement, including social editorial calendars, amplification initiatives, campaigns and contests, channel emphasis maps, detailed competitor insights, measurement and scorecards, crisis triage maps, and resource allocation recommendations (including a paid promotion plan).
Our final deliverable is a detailed strategic plan for how to improve social media over a 12-month period (versus the assessment, which provide 60-day recommendations). The Social Media Roadmap also includes recommendations for technology, personnel, budget, metrics and all other components necessary to tackle a robust improvement effort.
This is the program that has the most impact for our corporate clients and we’ve delivered custom roadmaps to many large B2B and B2C organizations.
We deliver the Social Media Roadmap in two ways:
Social Media Roadmap
We begin with a comprehensive brand anthropology session where we work with you via phone and virtual meeting to learn about your organization, your customers, and your existing social media efforts. You also supply us with critical data we need to create the roadmap.
Interviews, progress check-ins, etc. are all conducted virtually and the final roadmap is presented on-site at your location (you also receive all project materials and finding electronically).
Timeline for social media roadmap is typically 45 days.
Social Media Roadmap On the Fly
Our team spends approximately three days with you on site and we build the roadmap together via an intensive methodology.
Mornings are spent fact-finding and discussing progress. Afternoons we conduct research and write the roadmap.
At the conclusion of the session, we deliver the finished roadmap to your team live at your location.
Social Media roadmap on the fly typically requires two weeks of prep work, and approximately three days on site. We will need the time of you/your team during the morning of day one and day two, and afternoon of day three (for the final presentation).
In addition to our core programs, we often work with companies on a series of Step Up Projects, where our team takes on the important tasks that you know you should probably tackle, but just can’t find the time or resources to do so.
These Step Up Projects are short duration (30-45 days or less), self-contained assignments that provide huge operational value to you. There are more than 30 Step Up Projects we can handle for you, and we’re delighted to look at custom assignments too.
Step Up Projects usually cross over topics, so your package of 5, 10, or 15 projects may include a few from customer experience, a few from content marketing, a few from influencer marketing, and a few from social media.
We’re adding new Step Up Projects all the time and we’d love to talk about a custom project with you.
Here are some of the Step Up Projects we often handle in the area of customer experience:
- Social media campaign/content strategy and ideas (4 concepts, included in Roadmap)
- Social media metrics and scorecard creation (included in Roadmap)
- Social media editorial calendar (3 channels, included in Roadmap)
- Social media tone and style guide
- Paid social media plan (3 channels, included in Roadmap)
- Thought leadership and personal branding plan
- Social media tools assessment and counsel (included in Roadmap)
- New social channel strategy and set up
- Agency oversight and/or RFP creation
- Job description creation and candidate recruitment counsel
Other Social Media Resources
Jay Baer’s book The Now Revolution is a well-known guide to modern social media and social business, with detailed sections on crisis management, employee relations, and measurement.
You’ll love our Social Pros podcast – named the best marketing podcast in the 2015 Content Marketing Awards. Each week the show features a different big-company social media manager talking about the ins and outs of their day-to-day social initiatives.