Social Media Consulting

It’s About People, Not Logos

People have the power. Your customers trust one another far more than they trust your brand. And trust in companies and organizations is at an all-time low.

With organic reach in social becoming ever more elusive, the keys to success include unlocking customer and employee advocacy, and combining them with smart, paid placement.

We will help you. We’ll work together to determine what your customers really want from you in social, where you’re exceeding those expectations, and where you may be falling short. We’ll evaluate your social media marketing versus your key competitors and determine where you inform and delight your customers and prospects. We’ll also work to make sure you’re measuring social optimally, whether you’re doing so from a B2C or B2B perspective.

It’s Social. And It’s Also Media.

We work with the world’s leading brands and organizations to help them gain more customers through a smart combination of organic and paid social, while also keeping their customers with outstanding social-powered customer service.

Convince & Convert is not an agency. We’re a strategy and operations consultancy. If you’re just starting a new initiative, we will show you the way. If you’re wrestling with internal debates about resources, oversight and governance, we will provide the clarity you seek.

We use our decades of experience, proprietary audience insights, competitive analysis, 6As metrics system, and operations optimization framework to provide Acceleration Plans that take your social media marketing program from good to untouchable.

Barb Schaetz, VP of Marketing Grand Ole Opry

Social media has become the Grand Ole Opry’s most versatile and effective marketing tool.  Perhaps that’s surprising for a 92-year-old brand, but it’s absolutely critical to our ongoing success.  Convince and Convert has enabled us to supercharge our efforts by providing insights on all aspects of our social media plan – from how best to organize our internal team for maximum effectiveness, to recommending monitoring and measurement tools to best fit our needs, to the creation of our foundational communication pillars.  Now, we are not only keeping the Opry relevant for longtime fans but are reaching and engaging new audiences on a daily basis.

Our clients include Oracle, Indiana University, Best Buy, 3M, P.F. Chang’s, and The United Nations.

These organizations trust us because we provide sound recommendations in a straightforward, hype-free fashion. Nearly all of our clients already have in-house teams and/or agencies. But because we don’t provide tactical implementation services, we don’t compete with their current vendors, or their own team: we make them better.

Three Social Media Marketing Programs We Offer

Learn more about our Social Media Marketing Strategic Plans. This may be right if you have recently assumed management of additional content, digital or social departments for your organization and need to ensure all teams are “singing from the same hymn book.” Or if you are working in an organization who currently is stuck in a 2012 (or older!) digital tactics and strategy plan.

Learn more about our Social Media Marketing Maturity Maps. Comfortable in the direction of your current social media strategy but want to find ways to push your team or leadership to best in class? Need to evaluate how your social media strategy and specific digital disciplines perform against known competitors and how to take tactical steps to be the market lead? This is the right next step for you.

Learn more about our Social Media Marketing Training Intensives. This may be the next step if you are looking for validation of a current social media marketing strategy or need to bring a larger array of stakeholders and participants into the process to ensure they have input on your trajectory and social media marketing operations. Usually facilitated onsite and in a focused one or two day session, these intensives build on existing strategy and bring all stakeholders to understanding the strategy, tactics and measurement for the plan.

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