I provide practical, achievable, hype-free social media training and consulting. I work primarily with mid-sized and large corporations, and public relations firms. (see client list)
During my 15+ years as a digital marketing consultant, I’ve won dozens of awards, and worked for 25 of the Fortune 1000, including Nike, Fujitsu, Cold Stone Creamery, and Conoco Phillips. Have I worked for a company in your category? 99% of the time, I have.
Typically, I provide three types of services: Social Media Strategic Planning, Social Media Consulting and Coaching, and Social Media Training.
Social Media Strategic Planning
I work with you to develop a comprehensive social media engagement strategy that humanizes your brand, brings you closer to your customers – and your customers closer to you.
Based on extensive brand anthropology and research, I deliver a comprehensive plan that includes budgets, timelines, success metrics, and proposed tactics for each audience segment. This social media strategy program has been successfully implemented for dozens of organizations nationally, and centers around a “tools last, not first” methodology.
If you’re looking to add some “why” to your social media “how,” this is the approach for you.
Social Media Consulting and Coaching
I provide ongoing social media consulting, including:
- Blog Setup and Content Strategy
- Competitive Social Media Analysis
- Social Media Tools Assessment
- Social Media Outreach
- Online Reputation Management
- Social Media ROI Assessment
If you need help jump-starting your social media efforts, or need to take your current initiative to the next level, this is the right program for you.
Social Media Training
Half day, full day, and 1.5 day comprehensive social media training workshops that help you and your team understand the many nuances of social media listening and outreach. Perfect for public relations firms and in-house marketing departments, these courses include many hands-on exercises, and interactive, small group breakouts.
Specific curricula include:
- 7 Ways to Use Social Media
- Social Media Business and Staffing Models for Agencies
- Creating Thought Leadership With Social Media Content
- Social Media Strategic Planning
If you’re to elevate the social media understanding of your team in an exciting, educational environment, this is your program.
Happy Clients
Our firm hired jason to bring us up to speed in B2B digital marketing and PR strategies. He was phenomenal — not only did he teach us, but he inspired us. As a bonus, he helped our management team understand how best to roll out our own digital marketing strategy. I would recommend him highly as a balanced right/left brain thinker!
–Abby Carr, Bliss PR, New York City
How can I transform YOUR social media program? Let’s chat.
