Last week, I was part of a panel discussion on how travel and tourism organizations can move beyond the typical Facebook and Twitter accounts to take their social media efforts to the next level.
Part of the annual Arizona Governor’s Conference on Tourism, I was joined on the panel by the excellent Angela Berardino from Turner Public Relations in Denver (she’s @cotravelgirl on Twitter). Excellent moderation by Kristen Jarnagin from the Arizona Hotel and Lodging Association.
Most of these concepts apply to all businesses and organizations, not just travel and tourism.
My presentation was called “5 Ways to Create Cross-Media Synergies with Social Media.” Because my friends (and clients) at Off Madison Ave are in charge of digital marketing for the Arizona Office of Tourism, this presentation was created under their banner.
Ideas and Advice about Social Media Synergies
- You can’t be everywhere. Social media is too broad. You have to do less, but do more with what you commit to – hence the need for cross-media synergies.
- activate your fans, not just collect them like baseball cards.
- The future of the Web is distributed. It’s a push world now, not a pull world. Take the best 2% of your Web site and insert it into the places where your fans and prospects are spending their time.
- The best social media programs, like the Phoenix Suns and Fiskateers, combine offline with online. Three dimensions trumps two dimensions. Always.
- Social media isn’t going to kill email. They are complementary. But, smart marketers are combining the two by using social forwarding tools to grow email distribution and segment lists.
- You should also be thinking about exploring the social graphs of the people in your database, using technology from Unbound Technology or Rapleaf.
- Should companies of all types be varying their offers based on the social connectivity of their fans? Should a customer with 300 Facebook friends get a better coupon than a customer with 100 friends? The technology to make that identification, and automatically change the offer accordingly is available today. Is it right or wrong?
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Really nice post from @jaybaer. “Advanced Social Media Synergies” [link to post]
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Advanced Social Media Synergies | Social Media Marketing | Social …: Last week, I was part of a panel discussi.. [link to post]
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Advanced Social Media Synergies | Social Media Marketing | Social … [link to post]
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Last week, I was part of a panel discussion on how travel and tourism organizations can move beyond the typical .. [link to post]
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Advanced Social Media Synergies | Social Media Marketing | Social …: I’ve worked with more than 700 compan.. [link to post]
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I love the direction that you took with this presentation Jason. It is critical that we start looking at the synergies that each of us can best achieve and not try to be everywhere and do everything, both in professional and personal terms!
PS – any additional thoughts regarding travel/tourism are much appreciated!
.-= Eric Hoffman´s last blog ..Lift Ticket Pricing Based Upon Current Conditions – What a Concept! =-.
Thanks Eric. If we’re ever going to go anywhere with social media, it has to be part of a larger, cohesive marketing and communications initiative. Silos never work. I’ll definitely keep feeding travel and tourism stuff to you and others.
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RT @JeromeLogan – Advanced Social Media Synergies | Social Media Marketing | Social … [link to post]
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[Heck this stuff is common sense but...] 5 ways to create cross-media synergies with social media. [link to post] (via @jaybaer) #fb
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5 Ways to Create Cross-Media Synergies with Social Media. [link to post] (via @jaybaer)
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RT @ScottyMore Advanced Social Media Synergies | Social Media Marketing | Social … [link to post]
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RT @tweetmeme Advanced Social Media Synergies | Social Media Marketing | Social Media Consulting – Convince & Convert [link to post]
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RT @jaybaer: 5 Ways to Create Cross-Media Synergies with Social Media. [link to post]
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RT @jaybaer 5 Ways to Create Cross-Media Synergies with Social Media. [link to post]
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Retweeting @jaybaer: 5 Ways to Create Cross-Media Synergies with Social Media. [link to post]
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Good! RT @jaybaer 5 Ways to Create Cross-Media Synergies with Social Media. [link to post]
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Great quote: “You have to activate your fans, not just collect them like baseball cards.” [link to post]
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RT @tweetmeme Advanced Social Media Synergies [link to post]
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RT @lizhover [Heck thisSTUFFiScommonSense but...] 5 ways to create cross-media synergies w/ social media [link to post] (via @jaybaer #fb
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Great stuff. RT @jaybaer: Do less, but do more. 5 Ways to Create Cross-Media Synergies with Social Media. [link to post]
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Thanks for the shout-out Jay; was great hearing you talk through this presentation. Your comments about activating social networks with live events was something so many of us forget (myself included), and a challenge I’m taking back to my own planning process. Open invitation to join at Social Media Club next time you swing through Denver….
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Advanced Social Media Synergies | Social Media Marketing | Social Media Consulting – Convince & Convert [link to post]
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RT @jaybaer: Do less, but do more. 5 Ways to Create Cross-Media Synergies with Social Media. [link to post]
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I was fortunate enough to be at this event when Jay spoke. The quote that stand out in my mind from you Jay is, “At the core, social media is about people, not logos.”.
I think this is such a vital message about social media that continues to elude so many people.
Great presentation!
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Advanced Social Media Synergies [link to post]
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“activate your fans, not just collect them like baseball cards.” @jaybaer [link to post] (via @heyangelo) – v.appropriate 4 #wordcampuk
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Best advice for the week: “activate your fans, not just collect them like baseball cards.” @jaybaer [link to post]
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Retweeting @heyangelo: Best advice for the week: “activate your fans, not just collect them like baseball cards.” @jaybaer [link to post]
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Social Media Synergies: [link to post]
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Social Media Synergies: http://ow.ly/hxI7
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RT @kyleplacy: RT @JeffHurt: Advanced Social Media Synergies by @jaybaer [Includes PPT] [link to post]
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Loved what you had to say.
Any advice for someone who has just some good ideas and needs a guide on what to do next with them?
Thanks!
The Bald Guy
.-= The Bald Guy´s last blog ..Bald Idea 27: Ad Campaign: Twitter =-.
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Advanced Social Media Synergies by @jaybaer [Includes PPT] [link to post]
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RT @JeffHurt: Advanced Social Media Synergies by @jaybaer [Includes PPT] [link to post]
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A good one about taking social media to the next level, “Advanced Social Media Synergies” [link to post]
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RT @JeffHurt: Advanced Social Media Synergies by @jaybaer [Includes .PPT] [link to post]
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RT @JeffHurt: Advanced Social Media Synergies by @jaybaer [Includes PPT] [link to post] – great ideas ^RH
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RT @kyleplacy: RT @JeffHurt: Advanced Social Media Synergies by @jaybaer [Includes PPT] http://ow.ly/hAEy
RT @JeffHurt: Advanced Social Media Synergies by @jaybaer [Includes PPT] http://bit.ly/uDxLd
A good one about taking social media to the next level, "Advanced Social Media Synergies" http://bit.ly/9FBvG
RT @JeffHurt: Advanced Social Media Synergies by @jaybaer [Includes PPT] http://ow.ly/hAEy – great ideas ^RH
Advanced Social Media Synergies http://ow.ly/i5hr
Advanced Social Media Synergies http://ow.ly/i5hr – RT @TheRealPRMan
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RT @TheRealPRMan Advanced Social Media Synergies [link to post]
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Advanced Social Media Synergies [link to post] – RT @TheRealPRMan
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RT @TheRealPRMan Advanced Social Media Synergies http://ow.ly/i5hr
Online video on sites like YouTube and AdWido could be used pretty well for good social media marketing, I think, especially for tourism businesses!
Advanced Social Media Synergies http://bit.ly/3RsIxx
Advanced Social Media Synergies Convince & Convert http://ow.ly/iSnw
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Advanced Social Media Synergies Convince & Convert [link to post]
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5 ways to create cross-media synergy with social media: [link to post]
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