THE NOW REVOLUTION

Read The NOW Revolution, the best-selling book on social business from Jay Baer and Amber Naslund.

Every customer is a reporter. Every employee is in marketing. And speed matter like never before. In The NOW Revolution, you'll learn:

- How to build a culture that empowers social
- How to activate your customers and employees
- How to listen and respond to real-time opportunities
- How to manage a social media crisis
- How to effectively measure social media, including ROI

Endorsed by Seth Godin, Chris Brogan, Ann Handley, John Jantsch and dozens of other social media and social business leaders.

Available at Amazon, Barnes & Noble, Apple and in all hard cover and digital formats. Also, in audio via Audible.

Click here to get the first chapter free.

Social Media Excellence and a Side of Fries

Mary is awesome!! She is always smiling, has a great attitude, has a kind word to say and makes you feel special. I am a big Mary fan.

- posted by Dora Yee Kwok on the “I Love Mary @ McDonalds/Chandler” Facebook group

social media mcdonalds 300x192 Social Media Excellence and a Side of Fries Mary Moss may be the most successful headset-wearing brand ambassador in the country. She’s manned the drive-thru at a McDonald’s in Chandler, Arizona for four years, and during that time has developed quite a following.

The McDonald’s restaurant where Mary works doesn’t have a following, SHE does. After all, the secret to McDonald’s corporate success is sameness and replication. Having a disproportionately awesome anything at a single location throws off the whole business model. But Mary is defiant in her ability to stand out. She embodies the principle of social media being about people, not logos.

Imagine how many drive-thru employees you’ve encountered in your life. How many do you remember in a positive connotation? Of those, how many would take the time to “fan” on Facebook?

But yet, 722 people are fans of Mary Moss on the official Facebook page dedicated to her drive-thru prowess, a page that she had nothing to do with, and didn’t even know about until a drive-thru regular (she has groupies) told her.

Says Mary about the secret to her success (in an article in the Arizona Republic):

“I think a lot of people just expect quick service, and it surprises them when they get a certain amount of personal attention. Sometimes all it takes is a smile and a quick compliment to turn their day around.”

Mary has it exactly right. In your struggle to find the perfect social media strategy, to out-execute the competition, to create something “viral” it’s all too easy to forget that almost every big thing started out as a very little thing. And most of those little things became movements (amazing manifesto by Spike Jones here on movements), for one very simple reason: they exceeded expectations.

If you’re looking for the social media breakthrough for your organization, think about Mary. Consider how you do business every day, and how you could alter those processes just a bit so that you’d be delivering something exceptional – something that exceeded expectations.

How will you find your Mary? Are there other examples of small things becoming big things?

(photo by Tony the Misfit)

pf button both Social Media Excellence and a Side of Fries
About Jay Baer

Jay Baer is a hype-free social media strategist & speaker, tequila guy, and co-author of The NOW Revolution. Jay is the founder of http://convinceandconvert.com and host of the Social Pros podcast.

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Imagine the job she can get from all this publicity now, whether she'll take a better position for more money is debatable if she just loves what she does but you want to bet on the job offers that are about to come in? :)

In any regard I think it's great that people recognize her for being good at what she does. When I worked retail way back in the day at Home Depot I LOVED when people reported my good deeds to management... but rarely did that happen.. people said they would say something and never did or it landed on mgmt's desk and didn't go any further because they sucked but whatever... that 1% that did get through meant the world to me and made me love helping people even more.

Good for Mary. Go Mary Go!

We have a Mary at our local WalMart. He is a teenaged Emo kid that talks too much and works too little. The thing is, everybody in town knows him and goes out of their way to talk to him when they visit the store. he has almost become more of a mascot than employee.

Recently he was demoted and placed outside retrieving carts so he would have less interaction. The managers found that they had to move him inside for a few hours a day after hundreds of customers complained.

I understand that you still have a job to do but when you people are going out of their way to talk to you because you make their shopping experience pleasant, you cannot put a dollar value on that.

In my opinion, a store with as many unhappy customers as WalMart could use it.

You totally nailed it. people like Mary are invaluable in the humanizing of a company. people want to do business with people.

Facebook : Social Media Excellence and a Side of Fries | Social Media Marketing | Social Media Consulting - Convin... http://bit.ly/aJo0QV

RT @BillHurlbut: Social Media Excellence and a Side of Fries http://bit.ly/155Gh1

RT @BillHurlbut: Social Media Excellence and a Side of Fries http://bit.ly/155Gh1

RT @BillHurlbut: Social Media Excellence and a Side of Fries http://bit.ly/155Gh1

Social Media Excellence and a Side of Fries http://bit.ly/155Gh1

Does your company need a social media breakthrough? You may want to take a look at this McDonald's employee, Mary: http://ow.ly/nm8J

RT: @ScottHepburnAwesome story: McDonald's drive-thru gal is a star! http://bit.ly/1HK0Tg (H/T @jaybaer)

Going the xtra mile in customer relations: McDonald's drive-thru gal is a star! http://bit.ly/1HK0Tg (RT @jaybaer) (via @ScottHepburn)

RT @ScottHepburn: Awesome story: McDonald's drive-thru gal is a star! http://bit.ly/1HK0Tg (H/T @jaybaer)

Awesome story: McDonald's drive-thru gal is a star! http://bit.ly/1HK0Tg (H/T @jaybaer)

Learn about customer service from Mary at Chandler, AZ McDonalds http://bit.ly/155Gh1

A McDonald's drive through employee that gives such great service she has over 700 fans? You'd better believe it - http://om.ly/IpIP

Just read a fascinating article that shows how you can build your brand & make yourself indispensable in your workplace http://bit.ly/1HK0Tg

an awesome case study on social media. something we shuld all emulate. tnx @C_Hayes for passing along. http://bit.ly/kFT86

Jay you always hit the nail right on the head, personal service and people make a product or business successful. When companies start forgetting that customer service they really are missing the point of their reason to be. I love stories about people who are exceptional at their jobs and make it an experience.
.-= Leah Kaiz´s last blog ..Is All Content Free Game or Does Original Thought Still Count for Something? =-.

McDonalds drive-through employee has 700 fans on Facebook who rave about her service. http://bit.ly/LRIqF

Jay you always hit the nail right on the head, personal service and people make a product or business successful. When companies start forgetting that customer service they really are missing the point of their reason to be. I love stories about people who are exceptional at their jobs and make it an experience.
.-= Leah Kaiz´s last blog ..Is All Content Free Game or Does Original Thought Still Count for Something? =-.

McDonald's drive thru workers gets 722 facebook fans! RT @tweetmeme ... http://bit.ly/1HK0Tg

RT @ShannonPaul: RT @kenburbary RT @jaybaer: Is your social media effort about people, or about logos? http://ow.ly/lcqq

RT @kenburbary RT @jaybaer: Is your social media effort about people, or about logos? http://ow.ly/lcqq

RT @jaybaer: Is your social media effort about people, or about logos? http://ow.ly/lcqq

Mary certainly gives corporations a human face to the overwhelming rationale as to why they need to empower their employees
.-= Mark Jaffe´s last blog ..Ten Reasons Why Mobile Advertising Has Not Reached Its Potential =-.

Wow! This is what David Meerman Scott talks about in his latest book World Wide Rave. Love it!!!!@kickofftopic

Mary certainly gives corporations a human face to the overwhelming rationale as to why they need to empower their employees
.-= Mark Jaffe´s last blog ..Ten Reasons Why Mobile Advertising Has Not Reached Its Potential =-.

Wow! This is what David Meerman Scott talks about in his latest book World Wide Rave. Love it!!!!@kickofftopic

RT @jaybaer Small, local companies can have a huge social media impact. http://ow.ly/lcpj

RT @jaybaer Is your social media effort about people, or about logos? http://ow.ly/lcqq

RT @rarmendariz RT @jaybaer: Small, local companies can have a huge social media impact. http://ow.ly/lcpj

RT @jaybaer: Small, local companies can have a huge social media impact. http://ow.ly/lcpj

RT @jaybaer Social media excellence, and a side of french fries. A delectable combo. http://ow.ly/lcpT

RT @jaybaer: Small, local companies can have a huge social media impact. http://ow.ly/lcpj

good read RT @jaybaer: Is your social media effort about people, or about logos? http://ow.ly/lcqq

If you ever wanted an argument as to why business needs to be human-facing and people-powered, this is it right here, Jay.

Here's to more companies finding and promoting stars like Mary.
.-= Danny Brown´s last blog ..Is Twitter Killing Blog Comments? =-.

Great post Jason - Many companies do not think of being like Mary (exceptional) from the start, or they forget to continue this after some success. We can learn a lot from this example and others (like Zappos) where a simple thing can really amaze customers.

Absolutely Bob. People don't think that exceptional employees have an impact beyond the customers they come into contact with directly. Mary proves that to be true. Thanks for the comment, as always.

If you ever wanted an argument as to why business needs to be human-facing and people-powered, this is it right here, Jay.

Here's to more companies finding and promoting stars like Mary.
.-= Danny Brown´s last blog ..Is Twitter Killing Blog Comments? =-.

Thanks so much for the comment Danny. Ain't it the truth? I really want to meet Mary. I think I'm going to make the 30 mile drive to that McDonald's next time I'm in metro Phoenix. If I do, I'll grab some video and post it.

Great post Jason - Many companies do not think of being like Mary (exceptional) from the start, or they forget to continue this after some success. We can learn a lot from this example and others (like Zappos) where a simple thing can really amaze customers.

Absolutely Bob. People don't think that exceptional employees have an impact beyond the customers they come into contact with directly. Mary proves that to be true. Thanks for the comment, as always.

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  1. Twitter Comment


    More “Brands are People”. “Social Media Excellence and a Side of Fries” [link to post] Tell stories about the people, brand elevates.

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  2. Twitter Comment


    Reading: “Social Media Excellence and a Side of Fries” – [link to post] – by @jaybaer

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  3. Twitter Comment


    Be an ambassador of good will, in addition to all the #socialmedia stuff you do. [link to post]

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  4. Twitter Comment


    Social Media Excellence and a Side of Fries | Social Media … [link to post]

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  5. Twitter Comment


    Social Media is about people, not logo’s, cute example: [link to post]

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  6. Twitter Comment


    socialhelp: Social Media Excellence and a Side of Fries | Social Media … [link to post]

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  7. Twitter Comment


    RT @Jan_B Social Media is about people, not logo’s, cute example: [link to post]

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  8. Twitter Comment


    Social Media is about people, not logo’s, cute example: [link to post] RT @Jan_B Via @sjaakhummel

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  9. Twitter Comment


    RT @nikhewitt: Reading: “Social Media Excellence and a Side of Fries” – [link to post] – by @jaybaer (enjoyed this)

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  10. Twitter Comment


    Small, local companies can have a huge social media impact. [link to post] (Via @jaybaer)

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  11. Twitter Comment


    RT @jaybaer: Small, local companies can have a huge social media impact. [link to post] < < Ultimately business is about the individual.

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  12. Twitter Comment


    RT @jaybaer: Small, local companies can have a huge social media impact. [link to post] < -- people forget disproportional influence

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  13. Twitter Comment


    RT @jaybaer: Small, local companies can have a huge social media impact. [link to post]

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  14. Twitter Comment


    RT @jaybaer Small, local companies can have a huge social media impact. [link to post]

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  15. Twitter Comment


    RT @Avinio Small, local companies can have a huge social media impact. [link to post] (Via @jaybaer)

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  16. Twitter Comment


    Social Media Excellence and a Side of Fries – [link to post]

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  17. Twitter Comment


    Become Mary at McDonald’s the fans will follow! Social media excellence w/a side of fries…@jaybaer latest. [link to post]

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  18. Twitter Comment


    Social Media Excellence and a Side of Fries | Social Media …: Social Media Strategy Blog Social Media Consulti.. [link to post]

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  19. Twitter Comment


    RT @jaybaer: Small, local companies can have a huge social media impact. [link to post]. Boils down to being exceptional.

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  20. Twitter Comment


    RT @Avinio: Small, local companies can have a huge social media impact. [link to post] (Via @jaybaer)

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  21. Twitter Comment


    RT @comercjust: Small, local companies can have a huge social media impact. [link to post]

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  22. Twitter Comment


    RT @tweetmeme Social Media Excellence and a Side of Fries | Social Media Marketing | Social Media Consulting – Convi… [link to post]

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  23. Twitter Comment


    RT @jaybaer: Small, local companies can have a huge social media impact. [link to post] ~BPearce

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  24. Twitter Comment


    RT @EnviroGraffiti: RT @Avinio: Small, local companies can have a huge social media impact. [link to post] (Via @jaybaer)

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  25. Twitter Comment


    Being nice can go a long way. RT @jaybaer: Small, local companies can have a huge social media impact. [link to post]

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  26. Twitter Comment


    RT @jaybaer: Social media excellence, and a side of french fries. A delectable combo. [link to post]

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  27. Twitter Comment


    Something to remember! RT @TheMarketingGuy: A McDonald’s drive-thru operator has 722 followers on her fan page. Why? [link to post]

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  28. Twitter Comment


    Something about this Mary! RT @TheMarketingGuy A McDonald’s drive-through operator has 722 followers on her fan page. [link to post]

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  29. Twitter Comment


    A McDonald’s drive-through operator has 722 followers on her fan page. Why? [link to post]

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  30. Twitter Comment


    Social media is about exceeding expectations. How one drive-thru worker amassed 722 Facebook fans…via @jaybaer – [link to post]

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  31. Twitter Comment


    Social Media Excellence and a Side of Fries: A Lesson in Personal Attention [link to post]

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  32. Twitter Comment


    RT @jaybaer Social media excellence, and a side of french fries. A delectable combo. [link to post]

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  33. Twitter Comment


    RT @jaybaer Social Media Excellence and a Side of Fries [link to post] (love this post! – DB)

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  34. Twitter Comment


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  35. Twitter Comment


    RT @jaybaer: Is your social media effort about people, or about logos? [link to post]

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  36. Twitter Comment


    RT @DannyBrown: RT @jaybaer Social Media Excellence and a Side of Fries [link to post] (love this post! – DB) – Yes, GREAT post! :)

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  37. Twitter Comment


    RT RT@jaybaer Social Media Excellence and a Side of Fries [link to post] (It’s a Winner!)

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  38. Twitter Comment


    Great stuff from @jaybaer (no surprise there): Is your social media effort about people, or about logos? [link to post]

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  39. Twitter Comment


    RT @jaybaer Is your social media effort about people, or about logos? [link to post] #lindesreadinglist

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  40. Twitter Comment


    Great stuff from @jaybaer (no surprise there): Is your social media effort about people, or about logos? [link to post] via @MarketerBlog

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  41. Twitter Comment


    RT @HennArtOnline: RT @12for12k @DannyBrown @jaybaer Social Media Xcellence w/ a Side of Fries [link to post] love this post!-DB)

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  42. Twitter Comment


    RT @chris_johnson RT @jaybaer: Is your social media effort about people, or about logos? [link to post]

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  43. Twitter Comment


    good read RT @jaybaer: Is your social media effort about people, or about logos? [link to post]

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  44. Twitter Comment


    Interesting viewpoint RT @jaybaerIs your social media effort about people, or about logos? [link to post]

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  45. Twitter Comment


    Wow, talk about taking you job to the next level. RT @jaybaer: Is your social media effort about people, or about logos? [link to post]

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  46. Twitter Comment


    RT @SarahRobinson: @jaybaer Social Media Xcellence w/ a Side of Fries [link to post] love this post!-DB)

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  47. Twitter Comment


    Social Media Excellence and a Side of Fries: The secret to success is still about the people. Here’s a good.. [link to post]

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  48. Twitter Comment


    Social Media Excellence & a Side of Fries [link to post] (via @nadinebonner)

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  49. Twitter Comment


    RT @jaybaer Is your social media effort about people, or about logos? [link to post]

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  50. Twitter Comment


    RT @jaybaer Small, local companies can have a huge social media impact. [link to post]

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  51. Twitter Comment


    Randy Kemp: Article: “Social Media Excellence and a Side of Fries” [link to post] http://bit.ly/VxCAj

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  52. Twitter Comment


    RT @rarmendariz RT @jaybaer: Small, local companies can have a huge social media impact. [link to post]

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  53. Twitter Comment


    Got this one from @momblebee. We saw Jason Baer last week at #SMAZ event. Great speaker!! [link to post]

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  54. Twitter Comment


    Article: “Social Media Excellence and a Side of Fries” [link to post]

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  55. Twitter Comment


    Find the way to a perfect social media strategy – Exceed expectations: [link to post]

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  56. Twitter Comment


    RT @tweetmeme Building relationships and making a positive impact at the drive thru at McDonald’s. Awesome! [link to post]

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  57. Twitter Comment


    RT @markfrisk: Enjoying this tasty treat: “Social Media Excellence and a Side of Fries” by @jaybaer ~ [link to post] –Nice story

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  58. Twitter Comment


    Enjoying this tasty treat: “Social Media Excellence and a Side of Fries” by @jaybaer ~ [link to post]

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  59. Twitter Comment


    @katriord This made me think of you & your experience today. [link to post]

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  60. Twitter Comment


    The wonders of an exceptional customer experience – few things are more memorable [link to post]

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  61. Twitter Comment


    Facebook fans rave about McDonald’s employees (convince & convert) [link to post]

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  62. Twitter Comment


    Social media is all about the people – inspiring story about drive-thru manager at McDonalds [link to post]

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  63. Twitter Comment


    McDonald’s drive-thru worker has a loyal fan network on facebook. Courtesy of Jason Baer- [link to post]

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  64. Twitter Comment


    I love this story about the McDonald’s drive-thru worker whose groupies created a FB page for her [link to post]

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  65. Twitter Comment


    Crazy that “want fries w/ that?” at McD’s can turn into 700 fb friends for a McD worker. [link to post]

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  66. Twitter Comment


    Why John Edwards “2 Americas” is total b.s. [link to post] {Wanna bet Mary gets a better job offer inside 1 yr?} #tcot #p2

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  67. Twitter Comment


    great lil article about how the 1:1 relationships make all the difference – good for Mary at AZ McDonalds [link to post]

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  68. Twitter Comment


    RT @tweetmeme Social Media Excellence and a Side of Fries [link to post]

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  69. Twitter Comment


    Power of 1! RT @tweetmeme Social Media Excellence and a Side of Fries | Social Media Marketing | i… [link to post]

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  70. Twitter Comment


    Personal Brand is really what differentiates you. That alone will drive others to bolster your brand for you. [link to post]

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  71. Twitter Comment


    Have U read the book by @DMScott World Wide Rave yet? If not, hurry up and get it. @JayBear’s article says it all. [link to post]

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  72. Twitter Comment


    “Social Media Excellence and a Side of Fries | Social Media …” [link to post] #plugyourbook

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  73. Twitter Comment


    Social Media Excellence and a Side of Fries [link to post]

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  74. Twitter Comment


    Great article about McDonald’s drive thru employee [link to post]

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  75. Twitter Comment


    Why a McDonald’s drive-thru window attendant has over 700 fans on a Facebook page created by one of those fans: [link to post]

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  76. Twitter Comment


    RT @DailyCareerTips Personal Brand is what differentiates you & will drive others to bolster your brand for you. [link to post]

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  77. Twitter Comment


    Great! Facebook fans rave about McDonald’s employee [link to post]

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  78. Twitter Comment


    Social Media Excellence and a Side of Fries.Here’s another great example why brands must pay attention to social media. [link to post]

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  79. Twitter Comment


    Social media excellence and a side of fries [link to post]. The marketing desk likes this.

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  80. Twitter Comment


    Social Media Excellence and a Side of Fries | Social Media Marketing | [link to post] Great example for social media!

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  81. Twitter Comment


    RT @CAKairport: Social Media Excellence and a Side of Fries | Social Media Marketing | [link to post] Great example for social media!

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  82. FriendFeed Comment


    RT @DailyCareerTips Personal Brand is what differentiates you & will drive others to bolster your brand for you. [link to post] http://friendfeed.com/e/2f8e7811-6549-4758-9857-be1cecceae40

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  83. Twitter Comment


    Every employee is a part of your brand & can work to support/market/enhance your brand [link to post] (ties into today’s #brandchat)

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  84. Twitter Comment


    Facebook fans rave about McDonald’s employee [link to post]

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  85. Twitter Comment


    A feel-good (and viral!) story about a McDonald’s drive-thru worker–RT @tweetmeme [link to post]

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  86. Twitter Comment


    RT @Lesley3fold A McDonalds worker in AZ has 722 Facebook fans for her customer service. Who is the Mary at your org? [link to post]

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  87. Twitter Comment


    RT @ShannonPaul: RT @kenburbary RT @jaybaer: Is your social media effort about people, or about logos? [link to post]

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  88. Twitter Comment


    RT @kenburbary RT @jaybaer: Is your social media effort about people, or about logos? [link to post]

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  89. Twitter Comment


    A McDonalds worker in Arizona has 722 Facebook fans for her customer service. Whose is the Mary at your org? [link to post]

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  90. Twitter Comment


    RT @Lesley3fold McD’s worker in AZ has 722 FB fans for her cust. service. Who is your co’s Mary? [link to post] (via @ronnieledesma)

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  91. Twitter Comment


    The McDonald’s employee who has 722 Facebook fans. [link to post]

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  92. Twitter Comment


    So in principle, but very practical too.RT @kenburbary @jaybaer: Is your social media effort about people, or about logos? [link to post]

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  93. Twitter Comment


    Amazing value of great employees in Social era: Fans create Facebook group 4 McDonald’s drive-thru worker: [link to post] (via @augieray)

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  94. Twitter Comment


    Organic fans or an agency strategy? Fans create Facebook group for McDonald’s drive-thru worker: [link to post] (722 fans!)

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  95. Twitter Comment


    RT @augieray YAY Great employees! Fans create Facebook group for McDonald’s drive-thru worker: [link to post] (722 fans!)

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  96. Twitter Comment


    Social Media Excellence and a Side of Fries [link to post] #SocialMedia

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  97. Twitter Comment


    Another example of how social media success is not about logos, but great customer service [link to post]

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  98. Twitter Comment


    Mary from McDonalds gets it right … social is not all online – its how you work offline too …..[link to post]

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  99. Twitter Comment


    RT @FiBendall: Mary from McDonalds gets it right … social is not all online – its how you work offline too …..[link to post] ~MH

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  100. Twitter Comment


    SM Excellence & a Side of Fries..[link to post]. McD’s employee has compiled 700+ fans on FB b/c she’s just plain nice! Dig it!

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  101. Twitter Comment


    facebook fans rave about a McDonald’s drive thru employee [link to post]

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  102. [...] Social Media Excellence and a Side of Fries | Social Media Marketing | Social Media Consulting – Con… Great example of how the human touch makes such a difference in marketing/customer service. (tags: marketing socialmedia facebook mcdonalds) [...]

  103. Twitter Comment


    It’s like @chrisbrogan has been saying, it’s all about human kindness… and a side of fries doesn’t hurt! [link to post]

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  104. Twitter Comment


    This is what good customer service can do for business: Social Media Excellence & a Side of Fries | Convince & Convert [link to post]

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  105. Twitter Comment


    Mary’s got it right: RT @BusinessVoice: McDonald’s drive-thru worker has loyal fan network on FB. Via Jason Baer- [link to post]

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  106. Twitter Comment


    Detrás de la marca siempre está la persona: Social Media Excellence and a Side of Fries [link to post]

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  107. Twitter Comment


    precisamente escribia sobre ello! RT @RobertoCarreras Detrás de la marca siempre está la persona [link to post]

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  108. Twitter Comment


    RT @robertocarreras: Detrás de la marca siempre está la persona: Social Media Excellence and a Side of Fries [link to post]

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  109. Twitter Comment


    SíiiRT @RobertoCarreras: Detrás de la marca siempre está la persona: Social Media Excellence and a Side of Fries [link to post]

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  110. Twitter Comment


    fundamental RT @RobertoCarreras Detrás de la marca siempre está la persona: Social Media Excellence and a Side of Fries [link to post]

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  111. [...] Silver linings. 2009 August 27 by harebrainedcreative Social Media Excellence and a Side of Fries. [...]

  112. Twitter Comment


    #socialmedia Social Media Excellence and a Side of Fries | Social Media Marketing | Social Media Con.. [link to post]

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  113. Twitter Comment


    McDonald’s drive thru workers gets 722 facebook fans! RT @tweetmeme … [link to post]

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  114. [...] Social Media Excellence and a Side of Fries by Jason Baer — Apparently there’s just something about Mary, or so says Jason Baer.  [...]

  115. Twitter Comment


    McDonalds drive-through employee has 700 fans on Facebook who rave about her service. [link to post]

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  116. [...] Social Media Excellence and a Side of Fries [...]

  117. Twitter Comment


    an awesome case study on social media. something we shuld all emulate. tnx @C_Hayes for passing along. [link to post]

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  118. Twitter Comment


    @prdude now if we could just Truly Excellent Article! RT: [link to post]

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  119. Twitter Comment


    RT @JRBuckley68: Social Media Excellence and a Side of Fries.. [link to post] #socialmedia

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  120. Twitter Comment


    RT @ Social Media Excellence and a Side of Fries | Social Media Marketing | Social Media Consulting – Convince & Con… [link to post]

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  121. Twitter Comment


    RT @tweetmeme Social Media Excellence and a Side of Fries [link to post]

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  122. Twitter Comment


    Just read a fascinating article that shows how you can build your brand & make yourself indispensable in your workplace [link to post]

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  123. Twitter Comment


    Learn about customer service from Mary at Chandler, AZ McDonalds [link to post]

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  124. Twitter Comment


    McDonalds drive-through employee with a facebook fan page: [link to post]

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  125. Twitter Comment


    Awesome story: McDonald’s drive-thru gal is a star! [link to post] (H/T @jaybaer)

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  126. Twitter Comment


    RT @tweetmeme Social Media Excellence and a Side of Fries [link to post] – nice example of the benefits of giving great service

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  127. Twitter Comment


    RT @ScottHepburn: Awesome story: McDonald’s drive-thru gal is a star! [link to post] (H/T @jaybaer)

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  128. Twitter Comment


    RT: @ScottHepburnAwesome story: McDonald’s drive-thru gal is a star! [link to post] (H/T @jaybaer)

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  129. Twitter Comment


    Going the xtra mile in customer relations: McDonald’s drive-thru gal is a star! [link to post] (RT @jaybaer) (via @ScottHepburn)

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  130. [...] given that the very root of the social media success equation is humanization, and to make it about people, not about logos, I agree with practically all of Trust Agent’s [...]

  131. Twitter Comment


    Does your company need a social media breakthrough? You may want to take a look at this McDonald’s employee, Mary: [link to post]

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  132. Twitter Comment


    Social Media Excellence and a Side of Fries [link to post] thx @jaybaer

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