The Best Advice Has No Shelf Life

Who Influenced You?

All of us have influences. People who have educated, inspired, engaged, supported us. Or maybe just kicked us in the ass when we needed it.

Tell me in the comments who influenced you and why, and you could win a copy of the uber-classic book “How to Win Friends and Influence People. It’s the guide from Dale Carnegie, written nearly 75 years ago. While it pre-dates the Internet (and commercial air travel, ATMs, competitive eating, Red Bull and a lot of other stuff we take for granted), its core premise serves as the foundation for social media effectiveness.

A few of Mr. Carnegie’s principles:

  • You can make someone want to do what you want them to by seeing the situation from the other person’s point of view.
  • Let the other person feel that the idea is his or hers.
  • Talk about your own mistakes before criticizing the other person.

Sounds like the playbook for successful brand/customer relationships on the social Web, does it not?

Just leave a comment below about who influenced you and why and you could win. I’ll randomly select 10 winners.

Secrets of Success for iPhone iPod touch and iPad on the iTunes App Store The Best Advice Has No Shelf Life

Dale Carnegie Wisdom 2.0

In addition to giving you the opportunity to win this treasure of a book (thanks to the folks at DaleCarnegie.com for supplying the prizes to Convince & Convert readers), you can now experience a freaky combination of timeless wisdom and post-modern gadgetry, as Dale Carnegie now has an app called Secrets of Success. iPhone app for now, Blackberry on the way.

I’m not sure whether Dale would be rolling over in his grave over the prospect of an iPhone app, but the app is incredibly content rich, and worth far more than 99 cents. The app addresses a huge array of business and communication circumstances, including videos and a nifty tip of the day.

If you are a manager of people, or just want to be a better communicator, I highly recommend this app. I’ve been playing with it for a few days, and it’s amazing how much they were able to jam into it. (I also recommend it on the iPad. The larger screen size is great for an information-based app like this one). (See my review of the iPad review here)

This content would also make a fantastic Facebook application. Maybe the folks at DaleCarnegie.com will consider that approach as well.

Alright, your turn. Who influenced you, and why? 10 books are up for grabs.

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An excellent idea for a post Jay! Thanks for stimulating my brain cells :).

I already know that this is a going to be a mile long reply so I apologize ahead of time and hope it will be worth reading.

I'm very lucky actually. I've had several mentors and positive influencers in my life thus far. First and foremost - my parents - but there are a few others.

My father: he is the epitome of an honest, ethical, self-made business man. Although he is very much "old school", he has instilled in me the proper values to succeed both on an individual level and a professional one. He taught me that family and education come first and that self-respect and respect towards others are essential elements in life. And every day, in my dealings with people, I see how right he is. He has taught me to take responsibility for my actions and assume the decisions I make. He offered me an education that people dream of and for that I am truly grateful. I could go on and on here, but Im sure you get the idea.

My mother: she is a strong and self-reliant/dependent woman whose all round generosity is beyond compare. She has pushed me to strive for more than what I am and do. She too has supported me in many different ways. My character and social attributes are largely thanks to her. The friendships I have made and the abundant acquaintances and connections I maintain are because of the character I have built throughout the years a character that resembles hers in many aspects; one where a sense of humor prevails but where honesty, transparency, civility and sociability also reign. Again, Ill cut this short since Im sure I could bore you with a novel :).

My college coach Gina: as an NCAA athlete (many years ago), you can imagine the dedication and discipline that I had. This is in large part because of her and how she pushed me to become a better and more confident player both on and off the field. Learning how to be a team player and losing some to win some is something that has stayed with me till now. The support she offered me both as a friend and coach are remarkable and I often tell her to that to this day.

If you dont mind, theres a quote by Tom Landry that Id like to share with you that my old high school counselor and coach told me. To this day, its still one of my favorites and I believe it applies to most things we (I) do and undertake in life.

The quality of performance is in direct proportion to the commitment to excellence.

Like I said, there are quite a few people that I admire and that have acted as wonderful mentors, but for now these 3 should suffice.

Thanks a lot for your time and for giving me the chance to remember never to take these people (and others) and things for granted.

Ingrid A.

#assnchat is on in 7 min...topic? Advice. Inspired by Jay Baer blog post, âThe Best Advice Has No Shelf Life❠http://bit.ly/9rYEbg #assnchat

#assnchat is on in 7 min...topic? Advice. Inspired by Jay Baer blog post, The Best Advice Has No Shelf Life http://bit.ly/9rYEbg #assnchat

I've had the great pleasure of going through the Dale Carnegie Training and believe that everyone should life changing course. When I say life changing, it is definetly for the better. An App, I'm in!

RT @FuelLines: The Best Advice Has No Shelf Life (via @jaybaer) http://bit.ly/9wx6Uv

The Best Advice Has No Shelf Life (via @jaybaer) http://bit.ly/9wx6Uv

The Best Advice Has No Shelf Life http://ow.ly/1AQCP

RT @MmeSocialMedia: The Best Advice Has No Shelf Life http://bit.ly/98Sulb

The Best Advice Has No Shelf Life http://bit.ly/98Sulb

The Best Advice Has No Shelf Life http://bit.ly/98Sulb

The Best Advice Has No Shelf Life http://bit.ly/98Sulb

An excellent idea for a post Jay! Thanks for stimulating my brain cells :).

I already know that this is a going to be a mile long reply so I apologize ahead of time and hope it will be worth reading.

I'm very lucky actually. I've had several mentors and positive influencers in my life thus far. First and foremost - my parents - but there are a few others.

My father: he is the epitome of an honest, ethical, self-made business man. Although he is very much "old school", he has instilled in me the proper values to succeed both on an individual level and a professional one. He taught me that family and education come first and that self-respect and respect towards others are essential elements in life. And every day, in my dealings with people, I see how right he is. He has taught me to take responsibility for my actions and assume the decisions I make. He offered me an education that people dream of and for that I am truly grateful. I could go on and on here, but I’m sure you get the idea.

My mother: she is a strong and self-reliant/dependent woman whose all round generosity is beyond compare. She has pushed me to strive for more than what I am and do. She too has supported me in many different ways. My character and social attributes are largely thanks to her. The friendships I have made and the abundant acquaintances and connections I maintain are because of the character I have built throughout the years – a character that resembles hers in many aspects; one where a sense of humor prevails but where honesty, transparency, civility and sociability also reign. Again, I’ll cut this short since I’m sure I could bore you with a novel :).

My college coach Gina: as an NCAA athlete (many years ago), you can imagine the dedication and discipline that I had. This is in large part because of her and how she pushed me to become a better and more confident player – both on and off the field. Learning how to be a team player and losing some to win some is something that has stayed with me till now. The support she offered me both as a friend and coach are remarkable and I often tell her to that to this day.

If you don’t mind, there’s a quote by Tom Landry that I’d like to share with you that my old high school counselor and coach told me. To this day, it’s still one of my favorites and I believe it applies to most things we (I) do and undertake in life.

“The quality of performance is in direct proportion to the commitment to excellence.”

Like I said, there are quite a few people that I admire and that have acted as wonderful mentors, but for now these 3 should suffice.

Thanks a lot for your time and for giving me the chance to remember never to take these people (and others) and things for granted.

Ingrid A.

Narciso17 - Thanks for your comment. You've been randomly selected to win one of Dale Carnegie's "How to Win Friends and Influence People." Congratulations! Look out for an email from Carnegie with details shortly.

Jill - Thanks for your comment. You've been randomly selected to win one of Dale Carnegie's "How to Win Friends and Influence People." Congratulations! Look out for an email from Carnegie with details shortly.

Cindy - Thanks for your comment. You've been randomly selected to win one of Dale Carnegie's "How to Win Friends and Influence People." Congratulations! Look out for an email from Carnegie with details shortly.

Ken - Thanks for your comment. You've been randomly selected to win one of Dale Carnegie's "How to Win Friends and Influence People." Congratulations! Look out for an email from Carnegie with details shortly.

Jen - Thanks for your comment. You've been randomly selected to win one of Dale Carnegie's "How to Win Friends and Influence People." Congratulations! Look out for an email from Carnegie with details shortly.

Ari - Thanks for your comment. You've been randomly selected to win one of Dale Carnegie's "How to Win Friends and Influence People." Congratulations! Look out for an email from Carnegie with details shortly.

Scott - Thanks for your comment. You've been randomly selected to win one of Dale Carnegie's "How to Win Friends and Influence People." Congratulations! Look out for an email from Carnegie with details shortly.

Maranda - Thanks for your comment. You've been randomly selected to win one of Dale Carnegie's "How to Win Friends and Influence People." Congratulations! Look out for an email from Carnegie with details shortly.

Dan - Thanks for your comment. You've been randomly selected to win one of Dale Carnegie's "How to Win Friends and Influence People." Congratulations! Look out for an email from Carnegie with details shortly.

Dennis - Thanks for your comment. You've been randomly selected to win one of Dale Carnegie's "How to Win Friends and Influence People." Congratulations! Look out for an email from Carnegie with details shortly.

My mom. A black, female, corporate pilot in the 1980's, a VP for a corporation, divorced woman with two kids. THAT's alot to live up to. Enough said.

try to take over the world? ;)

Ahem. No, Jay. Carnegie read them.

Jay, Thanks for the response - glad you enjoyed my comment (still can't believe I wrote all that!). I've found twitter to mean many different things to many different people. For many, the act of following is only made with the hopes of a return follow and if you don't follow back, they drop you. Little consideration is made for the content of the person they decide to follow. Of the 500+ people I follow (most of them locals), only about 200 follow me back but my decision to follow them was based on the content of their posts (as in your case). I'd much rather develop relationships with the 500+ I follow than have 20,000 I don't know much about. In the words of In the words of English poet Nicholas Breton,
"Thus much for thy assurance know; a hollow friend is but a hellish foe."

I'll be posting "An Open-Letter To My twitter Followers" in an upcoming blog post (would love your feedback!), now I've gotta go brag to Scott @unmarketing (who turned me on to your blog) about the fact that I posted one of your fave comments in the past 2 years! :)

Isn't it nice when it works out that way? Thanks for the comment Heather.

I've never read that book. Always wanted to, but never got around to it. Thanks for the reminder.

That's a perfect story. My Mom is totally amazing, too.

Absolutely Yael. Killer comment. Technology, social media, and the ability to interact 1:1 make Carnegie's principles much easier to implement than 5 or 10 years ago - ironically.

Isn't it amazing how you find those semi-random touchstones that keep you going? I had a similar experience with John McLeod, then the coach of the Phoenix Suns. He fired me up when I was 12, and I remember it all the time.

Oooooo. A Martanne's offer? That sounds quite compelling. Unfortunately, I have to work Saturday. A friend is coming to town to knock out some social media strategy for a mutual client. Rain check!

Great advice! Along a similar vein, I was taught to always stand up when you're on the phone. You sound a lot more active and attentive. I do all my home-based Webinars on my feet.

You bet. Robert has inspired a ton of people. I've followed some of his principles myself. Not always with sterling results, but he knows his stuff.

I'm not sure where you're coming from here, but thanks for the comment.

That's quite an accomplishment indeed! What's he going to do for a second act?

Socrates would have sucked at social media.

Excellent example. Funny, I was just reading some Beatles biography stuff today! Are we sure they never read Carnegie?

That's a great story Jen. Sounds like a book should be written about Lew's journey!

Good one Janna. Nothing wrong with devil advocacy once and a while.

One of the smartest people I've ever met, and one of my all-time favorite clients. Marina is a gem, period.

LOL. Fantastic comment Paige. I had an eerily similar experience pitching organic baby food when I was 18. Good times.

So, so, so important. You don't really have a "marketing plan". You should have 8 marketing plans, one for each audience type and audience need. Understanding how different our individual motivations are is critical to success . That's one of the reasons social media works - you're appealing to people on a 1:1 or 1 to few basis.

Nice! Sounds like you need to marry her, and quick!

Brilliant! Tons of applicability for social networking. You've just written the recipe for Twitter success, too. Thanks so much for taking the time. One of my favorite comments in the 2 years I've been writing this blog.

You might want to republish as a blog post!

Between the Dog Whisperer and Arnie, there have been some interesting selections here! I agree he embodies what's great about golf - and sports. You ever think Palmer would be caught up in Tiger-style scandal? Never, ever, ever. Listening to him (and Jack) this week put that into sharp relief.

Awesome. That guy is amazing.

Wow. Fantastic comment. Thanks so much. Playing against Sam Perkins? That's big time. Your Dad sounds amazing. You're very lucky. And he's lucky that you realize it.

Who influenced you, and why? http://bit.ly/cFhUWv (win a free book from DaleCarnegie.com) (via RT @clementyeung @jaybaer)