YOUTILITY

Why Smart Marketing Is About Help, Not Hype

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Conferences and Events 9  |  Add Yours

The Double Life of a Live Tweet

As you may know if you follow me, I tend to tweet a lot. This is especially true at conferences, where I engage in Live Tweeting (sending summary tweets of main points the speaker is making while the presentation is ongoing).

Some followers have told me that they appreciate my live tweeting, and that I’m good at finding the core thesis and presenting it, sometimes with my own commentary attached. And while I’m happy that at least a few people find value in my on-the-scene tweeting, that’s not why I do it.

I live tweet to take notes.

I hate carrying stuff. I just don’t like to have objects in my hands that are bigger than an iPhone. I’m not really expecting to need to unleash some sudden karate moves, but in the literal sense, I don’t like to have my hands full.

Which is why live tweeting is so useful for me. I can communicate some information of interest to others, while creating digital notes that I can refer back to later. No pen. No paper. No laptop. Just two ears, two thumbs, and an iPhone.

The Ultimate Notepad

Here are my Twitter notes from an intimate session at South by Southwest on enterprise social media. The panel featured John Andrews @katadhin from Wal-Mart, Bryan Rhoads @bryanrhoads from Intel, and Lionel Menchaca @lionelatdell from Dell moderated by Jeremiah Owyang @jowyang from Forrester Research.

twitter as note taking1 157x300 The Double Life of a Live Tweet
I grabbed this version of the live tweeting (just my notes) by going to http://search.twitter.com and searching for the event tag (#dellpanel) and (from:jaybaer).

If there’s a point that another live tweeter posted that I missed, I’ll retweet it so it comes up in my tweet stream when I reference later. It’s like copying notes from a smart kid in class icon wink The Double Life of a Live Tweet

pf button both The Double Life of a Live Tweet
About Jay Baer

Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. Jay is the founder of http://convinceandconvert.com and host of the Social Pros podcast.

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  • http://bloggingmebloggingyou.wordpress.com/ Ed Lee

    while live twitter updates can be useful for the twitterer and their followers, they can also be extremely overwhelming if more than a few people you follow are at the same event. this is especially true if that event is something you have no interest in following or if you would rather wait for some considered analysis rather than parroting of the facts as they come to you.

    Ed Lee’s last blog post..The Internet Usage Policy for Agencies

  • http://bloggingmebloggingyou.wordpress.com Ed Lee

    while live twitter updates can be useful for the twitterer and their followers, they can also be extremely overwhelming if more than a few people you follow are at the same event. this is especially true if that event is something you have no interest in following or if you would rather wait for some considered analysis rather than parroting of the facts as they come to you.

    Ed Lee’s last blog post..The Internet Usage Policy for Agencies

  • http://www.tommartin.typepad.com/ Tom Martin

    Great point Jason. One of the best (personal) benefits of my Mardi Gras Tweet experiment was that I now have my 2009 Mardi Gras photos archived to relive and share via TwitPic.

    I think you’re on to something with the whole note taking approach. Hope others join you and conferences steal your notes and repost them as a service. With props of course ;-)

    Tom Martin’s last blog post..Sometimes corporate travel rocks

  • http://www.tommartin.typepad.com Tom Martin

    Great point Jason. One of the best (personal) benefits of my Mardi Gras Tweet experiment was that I now have my 2009 Mardi Gras photos archived to relive and share via TwitPic.

    I think you’re on to something with the whole note taking approach. Hope others join you and conferences steal your notes and repost them as a service. With props of course ;-)

    Tom Martin’s last blog post..Sometimes corporate travel rocks

  • http://twitter.com/bduverneuil/status/1354560922 Benoit Duverneuil

    Reading: The Double Life of a Live Tweet http://ow.ly/187L

  • http://twitter.com/korykredit/status/1356610190 Kory Kredit

    Good blog post from @jaybaer “The Double Life of a Live Tweet” http://bit.ly/eyS2O Helpful tips for searching on your previous tweets

  • http://twitter.com/growinggold/status/1374270212 Sharon L Corsaro

    @jaybaer thx for great thot re using tweets to share info during a conf AND to take your own notes – ck the post http://tinyurl.com/cg4z44

  • http://twitter.com/andismit/status/ Andrew Smith

    Google Shared: The Double Life of a Live Tweet: As you may know if you follow me, I tend to tweet .. http://bit.ly/OoCwX

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