YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com
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The Social Media Reality Show

A recent survey from Netpop Research showed that U.S. Internet users are spending much more time communicating online, instead of entertaining themselves.

That got me thinking? Aren’t they the same thing?

pf button both The Social Media Reality Show
About Jay Baer

Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. Jay is the founder of http://convinceandconvert.com and host of the Social Pros podcast.

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  • http://www.sweetleaftea.com/ April Riggs

    LOVE IT! What a great post, Jason.

    Your statement about Scott Baio made me LOL. I honestly believe that it’s both. Entertainment AND information. I learn a lot and I in all honestly, do not watch the news and have found with Twitter, I don’t need to. All the best headlines are being Tweeted out there for me-keeps me from having to sift through the b.s. for the real gems! And the drama is totally true-pure entertainment.

    Thanks for posting this and making me laugh!

  • http://www.sweetleaftea.com April Riggs

    LOVE IT! What a great post, Jason.

    Your statement about Scott Baio made me LOL. I honestly believe that it’s both. Entertainment AND information. I learn a lot and I in all honestly, do not watch the news and have found with Twitter, I don’t need to. All the best headlines are being Tweeted out there for me-keeps me from having to sift through the b.s. for the real gems! And the drama is totally true-pure entertainment.

    Thanks for posting this and making me laugh!

  • http://twitter.com/socialhelp/status/ HyperLocal Edge

    SMM News: The Social Media Reality Show | Social Media Marketing | Social … http://tinyurl.com/cpm5f3

  • http://twitter.com/bduverneuil/status/1317697171 Benoit Duverneuil

    Reading: The Social Media Reality Show http://ow.ly/RjD

  • http://twitter.com/sweetleaftea/status/1317932013 Sweet Leaf Tea Co.

    Entertainment or Information? U decide! http://bit.ly/MW6dX Great post by @Jaybaer! RT!

  • http://twitter.com/sweetleafceo/status/1317932013 Clayton Christopher

    Entertainment or Information? U decide! http://bit.ly/MW6dX Great post by @Jaybaer! RT!

  • http://twitter.com/bozoonthebus/status/1317995964 Nick Peters

    RT @jaybaer Clever: http://tinyurl.com/cpm5f3

  • http://twitter.com/nicheprof/status/1323718585 Dr. Ron Capps

    @jaybaer reacts to A recent survey from Netpop Research comparing time online to communicate or be entertained http://budurl.com/32c3 video

  • http://twitter.com/chuckhemann/status/1336199702 chuckhemann

    reading (watching) The Social Media Reality Show by @jaybaer. cool post and some food for thought http://bit.ly/MW6dX

  • http://YourWebsite Kelly Nitsche

    Watching this video was pure entertainment :) Thanks J

  • http://stevesme.name/ Steve Douglas

    Hey Jason,

    You should take a look at Seesmic.com, a video conversation site that empowers the next move in Social Media… video. A lot of what you’ve said is noticed a lot on that site by everyone in that community and noticed much more quickly than on Twitter, Facebook or any other status update, blog or other social connection website.

    Note: You can import your YouTube video into the Seesmic.com Public Timeline. Just be ready to show your face because they will reply their comments via video and expect the same from you.

  • http://stevesme.name Steve Douglas

    Hey Jason,

    You should take a look at Seesmic.com, a video conversation site that empowers the next move in Social Media… video. A lot of what you’ve said is noticed a lot on that site by everyone in that community and noticed much more quickly than on Twitter, Facebook or any other status update, blog or other social connection website.

    Note: You can import your YouTube video into the Seesmic.com Public Timeline. Just be ready to show your face because they will reply their comments via video and expect the same from you.

  • Kelly Nitsche

    Watching this video was pure entertainment :) Thanks J

  • letstalkandchat

    I just found a great company that builds websites for info products. To keep your costs low, they’ll mentor you on how to create your site, design a marketing funnel (one of the guys works in Hollywood and makes really slick videos), and the other guy programmed Myspace. If you’re looking to have professional web design for your small business and not waste any time or money then check their site out. Check them out: http://www.mikelmurphy.com/easy-info-product-site-system/