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Social Media Marketing 19  |  Add Yours

Video Blog Post – 7 Deadly Sins of Social Media

My first video blog. Apologies for the audio quality. I’ll work on that for next time. Comments most welcomed on this first effort. Thanks as always,
j

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About Jay Baer

Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. Jay is the founder of http://convinceandconvert.com and host of the Social Pros podcast.

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  • http://parkandco.com/ Park

    Great post, Jason. Once again, content is king. Enjoyed watching the squirrel over your shoulder. Makes me want to head north. One suggestion: cheap lav mic. http://www.equipmentemporium.com/Lavalier%20Mics.htm I’m going to share this with a client who is just now dabbling in social media. Thanks for continuing to bring us great insights.

  • http://parkandco.com Park

    Great post, Jason. Once again, content is king. Enjoyed watching the squirrel over your shoulder. Makes me want to head north. One suggestion: cheap lav mic. http://www.equipmentemporium.com/Lavalier%20Mics.htm I’m going to share this with a client who is just now dabbling in social media. Thanks for continuing to bring us great insights.

  • http://mariansbennett.com/ Marian Bennett

    Hi Jason,
    Thanks for this. Found you on Twitter. I haven’t started video yet, trying to learn all I can by watching a lot. I loved your content, very valuable. I was a little distracted by the sound (couldn’t hear all the words), and your face had a lot of shadows, otherwise I thought it was great. I didn’t even notice the squirrel.

    Marian Bennett’s last blog post..A Day in the Life…

  • http://mariansbennett.com Marian Bennett

    Hi Jason,
    Thanks for this. Found you on Twitter. I haven’t started video yet, trying to learn all I can by watching a lot. I loved your content, very valuable. I was a little distracted by the sound (couldn’t hear all the words), and your face had a lot of shadows, otherwise I thought it was great. I didn’t even notice the squirrel.

    Marian Bennett’s last blog post..A Day in the Life…

  • http://mattsearles.com/ Matt Searles

    Um, lets see.. I have a few comments, hope they’re constructive.

    My advice.. at this point.. well I think the best thing you can do is to kinda start playing around, and experimenting, with the medium of video. Like this is a new language for you to learn to speak.. to become an effective communicator with.. and blah blah blah.

    So what if you had a little presentation like this.. and you moved both the camera, and your position relative to the camera.. for each individual point you were trying to make.. and while you were at it.. did a few takes where you tried different ways to communicate it.. And you know.. at times being kinda off the wall crazy..

    Then you go back and edit it.. seeing how different takes / versions of the performance play against each other… thinking critically about what works and what doesn’t.. and just try and have fun with it / play with it. And sorta begin to get a sense for basic film grammar type stuff.

    A couple of technical issues.. it looks like the camera was set for outside light? The colors look a little warm to me..

    You might wanna try and relax and slowing down a little, give your viewers a chance to digest what your saying.

    You know about the audio issue.. Audio is actually one of the biggest things in determine a sense of production values, the closer you can get the microphone to the audio source the better.. and you might try throwing a little bit of dynamic compression on there to.

    You might want to put some graphics in there.. perhaps with your url.. that kinda thing. You might even want to make a little project of creating a short intro / outro for it..

    But um.. good first go of it.. keep up the good work

    matt

  • http://mattsearles.com Matt Searles

    Um, lets see.. I have a few comments, hope they’re constructive.

    My advice.. at this point.. well I think the best thing you can do is to kinda start playing around, and experimenting, with the medium of video. Like this is a new language for you to learn to speak.. to become an effective communicator with.. and blah blah blah.

    So what if you had a little presentation like this.. and you moved both the camera, and your position relative to the camera.. for each individual point you were trying to make.. and while you were at it.. did a few takes where you tried different ways to communicate it.. And you know.. at times being kinda off the wall crazy..

    Then you go back and edit it.. seeing how different takes / versions of the performance play against each other… thinking critically about what works and what doesn’t.. and just try and have fun with it / play with it. And sorta begin to get a sense for basic film grammar type stuff.

    A couple of technical issues.. it looks like the camera was set for outside light? The colors look a little warm to me..

    You might wanna try and relax and slowing down a little, give your viewers a chance to digest what your saying.

    You know about the audio issue.. Audio is actually one of the biggest things in determine a sense of production values, the closer you can get the microphone to the audio source the better.. and you might try throwing a little bit of dynamic compression on there to.

    You might want to put some graphics in there.. perhaps with your url.. that kinda thing. You might even want to make a little project of creating a short intro / outro for it..

    But um.. good first go of it.. keep up the good work

    matt

  • Greg Matthews

    Love the 8 to 1 rule – I hadn’t heard that one before, but it makes complete sense. Thanks for sharing!

  • Greg Matthews

    Love the 8 to 1 rule – I hadn’t heard that one before, but it makes complete sense. Thanks for sharing!

  • Cathy

    Jason, being new to social media, thought it very good information. Thanks! I’m going to have to watch again for the squirrel!

  • Cathy

    Jason, being new to social media, thought it very good information. Thanks! I’m going to have to watch again for the squirrel!

  • http://www.mastersmoney.com/ Wayne

    Just a small suggestion. With the lighting, Try not to have a brighter lit area behind you (in your video the light coming from the window was greater than yours inside). This will correct the color on your face etc. Hope that help look forward to your next one.
    p.s I like the pdf attachment as well

  • http://www.mastersmoney.com Wayne

    Just a small suggestion. With the lighting, Try not to have a brighter lit area behind you (in your video the light coming from the window was greater than yours inside). This will correct the color on your face etc. Hope that help look forward to your next one.
    p.s I like the pdf attachment as well

  • http://www.roundpeg.biz/ Lorraine Ball

    Great first post. More then anything, I think the content is solid, and that makes it valuable. I would slow down just a little, maybe come up for air between the 7 points.

    The other thing is the background, while the tree is pretty the imbalance of the light coming from the window made you look a bit dark.

    Keep posting! The rest will get easier.

    Lorraine Ball’s last blog post..Small Business Tip: You Don’t Have to Be the Prettiest Girl in the Room

  • http://www.roundpeg.biz Lorraine Ball

    Great first post. More then anything, I think the content is solid, and that makes it valuable. I would slow down just a little, maybe come up for air between the 7 points.

    The other thing is the background, while the tree is pretty the imbalance of the light coming from the window made you look a bit dark.

    Keep posting! The rest will get easier.

    Lorraine Ball’s last blog post..Small Business Tip: You Don’t Have to Be the Prettiest Girl in the Room

  • Jason Baer

    Thanks to everyone for the great comments. I really appreciate it.

    Notes to self:

    - No plaid shirts
    - Better lighting (no window behind)
    - Better audio (not sure how to do that with Flip)
    - Slow down (life-long problem)

    I really appreciate you guys adding your feedback. I’ll knock it out of the park next-time.

    Have a Happy Thanksgiving!
    j

  • Jason Baer

    Thanks to everyone for the great comments. I really appreciate it.

    Notes to self:

    - No plaid shirts
    - Better lighting (no window behind)
    - Better audio (not sure how to do that with Flip)
    - Slow down (life-long problem)

    I really appreciate you guys adding your feedback. I’ll knock it out of the park next-time.

    Have a Happy Thanksgiving!
    j

  • Diane

    Wow, 8 to 1 eh? I do like the use of video for this type of information because I can keep listening as I get up and stretch after reading and typing for extended periods of time. :-)

  • Diane

    Wow, 8 to 1 eh? I do like the use of video for this type of information because I can keep listening as I get up and stretch after reading and typing for extended periods of time. :-)

  • letstalkandchat

    If you’re looking for webinar software, then check out Evergreen Business System. Its perfect for marketers and let’s you automate the scheduling of your webinars, build your list, and even follow up with your webinar registrants. If you’re going to buy Evergreen Business System, then you might as well get a free bonus! So check out http://www.mikelmurphy.com/evergreen-business-system-bonus-webinar-software/ and you’ll get a great bonus that tells you how to create a webinar, what is a webinar, and a blueprint for making a successful one. None of the other people offering bonuses are offering this. Hurry in case the guy (some dude that worked on Lord of the RIngs) offering the bonus decides to pull it down.