What Rex Ryan Taught Me About Social Media

"Dont just tell stories about what your products do, but rather tell the human stories of the people your products help."
A good guide to doing this is your local newspaper. Just look at the stories that interest you. It's rarely about sewers or local tax rate levies. 99 percent of the time it's about people and pets. It's about the impact of a city council decision on everyday people. Our local newspaper runs a daily column highlighting interesting tidbits about people in our community. While none of the individual pieces warrant a story, collectively it's one of the most read things in the paper, after the obituaries (also about people). We connect with others through our humanity, so the stories that connect best are about being human. It may feel like a stretch in some verticals to add a human element to it, but I guarantee you good stories that deal with people are in every business, because every business is filled with people.

Love this Jay - "The more you shine the spotlight on other people, the more theyll shine that light back on you."

well done. - Jeremy

What did Rex teach you at the end of the Jets-Steelers game last Sunday when he mouth a nice expletive? Haha. Couldn't blame him at that point.

While I don't like the Jets, Sexy Rexy might be onto something.

Love the part about being passionate about the cause, not the product. The people who have been most successful are focused on the why they do it not what they do. If you don't have your day to day tied to a greater why, then you lose the passion - your passion is your light. Business is personal. Every time. The more personal you make it the more vulnerable you are, but in truth you will always find the connection with others who share your vision and passion. I always say "If content is king, then context is queen - be relevant AND extraordinary if you want to go viral." Thanks Jay for more great stuff. You keep raising the bar for everyone - that's a good thing.

Jay

Being a HUGE GIGANTIC, I bleed green JETS fan I naturally love this article. That aside, the message is what matters. While this is not always the case as we have seen some instances where this does not ring true, the majority of the time, we have seen Coach Ryan and the team follow this rule.

Coach Ryan is not your typical coach. He had great success as a defensive coordinator and in his 1st season as head coach, got his team to the playoffs. After the awful showing vs the Pats on that Monday night, he buried the football (Belichick did the same in 2001) but the symbolism of it had an impact on the team. He probably wished for more as we lost our very next game however we see this in business where the are the ups and downs when departments do not communicate with each other and also do product talking and not consumer talking.

Businesses are all trying to learn social media and how to incorporate it into their marketing plan. Many had departments separated and they brushed shoulders in the hallway in passing. Now we are seeing where the departments have to come together and work as one unit to further the marketing efforts and also position the company as a leader in their industry.

Great advice. Always looking for ways to better my social media experience. Certainly shining the light on someone else will help build not only social relationships but business as well.

I know a business owner who needs a "yes" answer to the question: "Have you ever participated in team sports?" before he will hire them. Teamwork can permeate life.

Amazing. I don't follow a lot of sports, but this is a great example. I've been researching a lot about passion lately so it's great to see it here as well. It can really be a deciding factor in the success or failure of a company online.

I'm looking forward to you stopping in Nashville in February. Maybe I can take you out for a coffee if you have the time.

Cheers!

This is brilliant. People always need to talk about themselves less and other people more.

I often follow the recommendation from Chris Brogan. I tweet about other 12 times to the one time I tweet about myself. Rex's rule is very smart. People don't like to hear us brag about ourselves.

I really like this, good points. No different when an NFL team tries to dominate their players than when a company does it right?

You have to admit, the dude makes a LOT of sense!

www.internet-privacy.edu.tc

Love Ryan's rule. I'm always glad to find parallels between sports and life (there are so freakin many). Next time work doesn't get done because I'm caught up watching sports, I'll point to this post and comfort myself that I'm doing research...

Love your post, but your analogy does not fit. Sexy Rexy does not practice what he preaches. unfortunately, as several incidents this season have shown.

"Don’t just tell stories about what your products do, but rather tell the human stories of the people your products help."
A good guide to doing this is your local newspaper. Just look at the stories that interest you. It's rarely about sewers or local tax rate levies. 99 percent of the time it's about people and pets. It's about the impact of a city council decision on everyday people. Our local newspaper runs a daily column highlighting interesting tidbits about people in our community. While none of the individual pieces warrant a story, collectively it's one of the most read things in the paper, after the obituaries (also about people). We connect with others through our humanity, so the stories that connect best are about being human. It may feel like a stretch in some verticals to add a human element to it, but I guarantee you good stories that deal with people are in every business, because every business is filled with people.

That is a good philosophy. And, a well written overview of it. :-) Love your stuff my friend!

Thanks for this post! I think this is a great policy by Rex Ryan but I wonder how you use this policy when bad things happen e.g., the tripping incident of this past weekend. To that coach's credit, he apologized and already spoke to the media. However, "bad form" such as tripping the opposing team's player lingers.

Love this Jay - "The more you shine the spotlight on other people, the more they’ll shine that light back on you."

well done. - Jeremy