YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com
Social Media Research 4  |  Add Yours

What Are Your Go-To Social Media Resources?

Ian Greenleigh, the social media manager for Bazaarvoice, and a guest poster and commenter here at Convince & Convert has launched a survey to determine what blogs marketers read to find out about social media and marketing strategy.

books into laptop1 300x240 What Are Your Go To Social Media Resources?There really isn’t any research around what marketers are reading, other than mathematical rankings like AdAge 150 and stuff like that.

This isn’t a lead generation vehicle for Bazaarvoice, and data won’t be kept by them except to send you results if you like.

It would be great if you could fill out the short survey below to help with the data collection for this interesting survey.

Thanks for helping us get more data!

(image above from Shutterstock, a Convince & Convert sponsor)

pf button both What Are Your Go To Social Media Resources?
About Jay Baer

Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. Jay is the founder of http://convinceandconvert.com and host of the Social Pros podcast.

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  • Anonymous

    Thanks for putting this together! I’m looking forward to seeing the results.

  • Anonymous

    Thanks for putting this together! I’m looking forward to seeing the results.

    • http://twitter.com/be3d Ian Greenleigh

      @Janet-

      I’m giving the results to the bloggers, like Jay, that help us get responses. I’m also sending them to anyone that fills out the form AND leaves their email address in the last field.

      Thanks for your interest; I’m eager, too!

  • letstalkandchat

    I just found a great company that builds websites for info products. To keep your costs low, they’ll mentor you on how to create your site, design a marketing funnel (one of the guys works in Hollywood and makes really slick videos), and the other guy programmed Myspace. If you’re looking to have professional web design for your small business and not waste any time or money then check their site out. Check them out: http://www.mikelmurphy.com/easy-info-product-site-system/