Digital Marketing, Social Media Strategy, Social Media Tools, PR 20, Social Media Marketing

6 Ways to Revolutionize PR and Press Releases

social media public relations sword 300x214 6 Ways to Revolutionize PR and Press ReleasesAudiences are continuing to fragment. The explosion in TV channels, radio stations and magazines, combined with Tivo, the Web, and iTunes has made it possible for everyone to live the long tail dream. To create for themselves a hyper-targeted reality where they watch, listen and read precisely the things that reflect their personalized tastes and world view.

Nearly every marketing tactic of note in the last 10 years has shared one common core concept…targeting.

  • Search engine optimization
  • Paid search engine advertising (PPC)
  • Email marketing (segmentation is all the rage)
  • Behaviorally targeted banner ads
  • Addressable TV ads via set-top boxes and Tivo
  • Personal URLs (PURLS) and massively customized direct mail

But yet, the public relations industry continues to rely on a keystone that is inherently untargeted…the press release.

Social Media Killed the Press Release

If you accept that targeted marketing is effective marketing, why do you continue to send the exact same press release to dozens (hundreds) of reporters? Why are you using “wires” that are the PR equivalent of spam email? Are PR professionals unable to devote the time necessary to change, or do they just not know any better?

There is a better way. It’s based on quality and relationships, not quantity. It requires “putting the public back in public relations” (as Brian Solis passionately and forthrightly states in his new book)

Cold Turkey. 6 Steps to Breaking Your Press Release Addiction

1. Recognize You Have a Problem
Admission is always the first step toward recovery. Understand that press releases generally don’t work, are expensive, and that you can and should do something to change.

2. Change Your Timelines
One of the historical advantages of press releases is that you could build a distribution list (or use those curated by the wires) and deliver your information to all recipients quickly. But, if those recipients have either been fired (see the Papercuts blog for the latest tally of reporter layoffs in the U.S. – 8,484 at time of writing), or do not care enough about your subject to read your release, why bother?

Thus, I propose this rule of thumb. Unless it’s breaking news, give yourself and your PR team at least 60 days to get something rolling. No more of this weekly press release nonsense.

3. No Release Before Relationship
The reason you’ll need at least 60 days, is that I suggest you never pitch a journalist (or blogger) without first making contact. And not just a “hey, I have a GREAT story for you” email, but rather communication that demonstrates that you actually understand and care about the writer’s work. A thoughtful blog comment. An introductory tweet.

And then, NO BULK COMMUNICATIONS. If you think a journalist/blogger would be interested in your pitch, approach them individually. Think who, not how many.

4. Think Multi-Media
Narrative is dying. Articles are getting shorter, and include more related content – including photos and videos. If your story doesn’t have strong, succinct visuals (and preferably video that can be easily embedded) you’re at a disadvantage. Use PitchEngine to easily aggregate your story and related multi-media into one, easy-to-distribute location.

5. Be Search Smart
If you aggregate your content on PitchEngine or elsewhere, and when you succeed in getting a journalist/blogger to cover your story, it’s about a 99% certainty that it will be picked up by search engines.

This is the public relations equivalent of a security camera in a retail store. If people know they are being recorded, they are unlikely to shoplift. But even though we all know that Google is the most important reporter in the world, many (most) public relations efforts are not using keyword research and optimized word choice to maximize search results.

Get yourself a Wordtracker account. Teach yourself how to use it. When you talk about your story angle, use the precise search terms you would like included – those that have maximum SEO benefit to you and your client.

6. Track Success
Because your content is likely to be passed around (either by you or by others once journalists/reporters write your story), give yourself a fighting chance at measuring success. use a tracking URL like one from BudURL to determine how often your content has been clicked. Use Google Alerts or tracking from a social media monitor to find all the retweets and secondary and tertiary blog coverage. With a little digging, you can create reports that show the full impact of your “PR without a press release” initiative.

Are you ready to repent?

(photo by Jamesdale10)

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  • Florian

    “And then, NO BULK COMMUNICATIONS. If you think a journalist/blogger would be interested in your pitch, approach them individually.”

    Yes. Visit them in person. Worldwide. Get a plane and start traveling. If you are Microsoft, you might even have enough people to do that. (They wouldn’t be able to write software anymore, but we don’t like Windows anyway)…

    Dear Jason, learn compromise! Of course Social Media has not killed the press release and of course there will still be emails that go to more than one recepient. Its maybe not the best way, but it is the only manageable way. And it can be done in a great way, too.

    What is manageable, too, is to define a certain group of key influencers (journalists and bloggers) for a specific topic and build personal relationships to them. It depends on your topic and your budget how many you can address in that way.

    The rest might not be key influencers for you but still cover your topic from time to time. The choice is then to not communicate to them at all – or send them standardized infos. I’ll go for the latter.

  • Florian

    “And then, NO BULK COMMUNICATIONS. If you think a journalist/blogger would be interested in your pitch, approach them individually.”

    Yes. Visit them in person. Worldwide. Get a plane and start traveling. If you are Microsoft, you might even have enough people to do that. (They wouldn’t be able to write software anymore, but we don’t like Windows anyway)…

    Dear Jason, learn compromise! Of course Social Media has not killed the press release and of course there will still be emails that go to more than one recepient. Its maybe not the best way, but it is the only manageable way. And it can be done in a great way, too.

    What is manageable, too, is to define a certain group of key influencers (journalists and bloggers) for a specific topic and build personal relationships to them. It depends on your topic and your budget how many you can address in that way.

    The rest might not be key influencers for you but still cover your topic from time to time. The choice is then to not communicate to them at all – or send them standardized infos. I’ll go for the latter.

  • http://YourWebsite Florian

    “And then, NO BULK COMMUNICATIONS. If you think a journalist/blogger would be interested in your pitch, approach them individually.”

    Yes. Visit them in person. Worldwide. Get a plane and start traveling. If you are Microsoft, you might even have enough people to do that. (They wouldn’t be able to write software anymore, but we don’t like Windows anyway)…

    Dear Jason, learn compromise! Of course Social Media has not killed the press release and of course there will still be emails that go to more than one recepient. Its maybe not the best way, but it is the only manageable way. And it can be done in a great way, too.

    What is manageable, too, is to define a certain group of key influencers (journalists and bloggers) for a specific topic and build personal relationships to them. It depends on your topic and your budget how many you can address in that way.

    The rest might not be key influencers for you but still cover your topic from time to time. The choice is then to not communicate to them at all – or send them standardized infos. I’ll go for the latter.

  • http://blog.stealthmode.com/ Francine hardaway

    It really depends on the result you want. If you are public company needing disclosure, a press release could still be appropriate. Otherwise, I haven’t used them in ten years.

    But Jason, don’t tell people to try Wordtracker when you have to put a credit card down even for a free trial. I’m against software that asks you to do that and then charges you $59 a month. At least give a free demo. Surely there’s a less expensive way to do that…

    Francine hardaway’s last blog post..Credit Card Companies Have Their Hands in my Pockets

  • http://blog.stealthmode.com/ Francine hardaway

    It really depends on the result you want. If you are public company needing disclosure, a press release could still be appropriate. Otherwise, I haven’t used them in ten years.

    But Jason, don’t tell people to try Wordtracker when you have to put a credit card down even for a free trial. I’m against software that asks you to do that and then charges you $59 a month. At least give a free demo. Surely there’s a less expensive way to do that…

    Francine hardaway’s last blog post..Credit Card Companies Have Their Hands in my Pockets

  • http://blog.stealthmode.com Francine hardaway

    It really depends on the result you want. If you are public company needing disclosure, a press release could still be appropriate. Otherwise, I haven’t used them in ten years.

    But Jason, don’t tell people to try Wordtracker when you have to put a credit card down even for a free trial. I’m against software that asks you to do that and then charges you $59 a month. At least give a free demo. Surely there’s a less expensive way to do that…

    Francine hardaway’s last blog post..Credit Card Companies Have Their Hands in my Pockets

  • Sarah

    While this practice can apply to consumer PR, there are trade media outlets in niche industries such as the landscape and plumbing industries that would suffer from the abolishment of press releases. Their daily news feeds depend on press release submissions as editors generally run releases as-is. As for social media in these industries, it is a burgeoning practice, but it still has yet to fully captivate industry professionals. It is important to note that all industries are different; one size does not fit all.

  • Sarah

    While this practice can apply to consumer PR, there are trade media outlets in niche industries such as the landscape and plumbing industries that would suffer from the abolishment of press releases. Their daily news feeds depend on press release submissions as editors generally run releases as-is. As for social media in these industries, it is a burgeoning practice, but it still has yet to fully captivate industry professionals. It is important to note that all industries are different; one size does not fit all.

  • http://YourWebsite Sarah

    While this practice can apply to consumer PR, there are trade media outlets in niche industries such as the landscape and plumbing industries that would suffer from the abolishment of press releases. Their daily news feeds depend on press release submissions as editors generally run releases as-is. As for social media in these industries, it is a burgeoning practice, but it still has yet to fully captivate industry professionals. It is important to note that all industries are different; one size does not fit all.

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  • http://www.jontusmedia.com/ Jon Buscall

    I’m not so sure about it being the “end of narrative”. There’s still room for storytelling, even in a press release. Stories can still be told through words if the copy is tight and understands the drama of language.

    I do think too many releases adopt the same rhetorical strategies / conventions.

    The social media press release is already here though: it’s also known as business blogging.

  • http://www.jontusmedia.com/ Jon Buscall

    I’m not so sure about it being the “end of narrative”. There’s still room for storytelling, even in a press release. Stories can still be told through words if the copy is tight and understands the drama of language.

    I do think too many releases adopt the same rhetorical strategies / conventions.

    The social media press release is already here though: it’s also known as business blogging.

  • http://www.jontusmedia.com Jon Buscall

    I’m not so sure about it being the “end of narrative”. There’s still room for storytelling, even in a press release. Stories can still be told through words if the copy is tight and understands the drama of language.

    I do think too many releases adopt the same rhetorical strategies / conventions.

    The social media press release is already here though: it’s also known as business blogging.

  • http://vsuw.org/ Chris Rogers

    I like the discussion here. Clearly, we are all in a different place (or dis-placed?). I think stories are important as well and key to preserving a very important pillar of democracy. Just yesterday, I heard the Goldwater Foundations is planning to subsidizing investigative reporting.

  • http://vsuw.org/ Chris Rogers

    I like the discussion here. Clearly, we are all in a different place (or dis-placed?). I think stories are important as well and key to preserving a very important pillar of democracy. Just yesterday, I heard the Goldwater Foundations is planning to subsidizing investigative reporting.

  • http://vsuw.org Chris Rogers

    I like the discussion here. Clearly, we are all in a different place (or dis-placed?). I think stories are important as well and key to preserving a very important pillar of democracy. Just yesterday, I heard the Goldwater Foundations is planning to subsidizing investigative reporting.

  • http://methodandmoxie.wordpress.com/ Narciso Tovar, Big Noise Commu

    Nice Post, Jason! You hit the nail on the head early on – TARGETING! As an industry, we’ve got to RUN AWAY from the ‘shotgun’ approach and embrace the idea of viewing ourselves as SNIPERS – it’s
    * deliberate
    * calculated
    * thoughtful
    * targeted

    Moreover, it’s ALOT more precise and members of the press appreciate this (go figure).

    Narciso Tovar, Big Noise Communications’s last blog post..The Tao of Rocky Balboa: It Ain’t About How Hard You Hit…

  • http://methodandmoxie.wordpress.com/ Narciso Tovar, Big Noise Commu

    Nice Post, Jason! You hit the nail on the head early on – TARGETING! As an industry, we’ve got to RUN AWAY from the ‘shotgun’ approach and embrace the idea of viewing ourselves as SNIPERS – it’s
    * deliberate
    * calculated
    * thoughtful
    * targeted

    Moreover, it’s ALOT more precise and members of the press appreciate this (go figure).

    Narciso Tovar, Big Noise Communications’s last blog post..The Tao of Rocky Balboa: It Ain’t About How Hard You Hit…

  • http://methodandmoxie.wordpress.com/ Narciso Tovar, Big Noise Communications

    Nice Post, Jason! You hit the nail on the head early on – TARGETING! As an industry, we’ve got to RUN AWAY from the ‘shotgun’ approach and embrace the idea of viewing ourselves as SNIPERS – it’s
    * deliberate
    * calculated
    * thoughtful
    * targeted

    Moreover, it’s ALOT more precise and members of the press appreciate this (go figure).

    Narciso Tovar, Big Noise Communications’s last blog post..The Tao of Rocky Balboa: It Ain’t About How Hard You Hit…

  • http://www.convinceandconvert.com/ Jason Baer

    @Florian – I believe we agree that the key is to identify influencers and develop relationships with them and communicate with them on a personal, relevant basis. Where we disagree is in augmenting that with a batch and blast approach for the second and third tier. I certainly understand that it’s efficient, but does it actually work? And if so, for how much longer?

    @Francine – Yes, good point on SEC disclosure. Since you’re not really looking for anything other than rote coverage, I of course support press releases in that scenario. Regarding Wordtracker, good point. They have a free trial, but you do have to put your credit card up. My fault for not mentioning that. I’ve had an account for so long, I didn’t realize they’d switched off of the ability to buy a license per day. I still really like their service, and the new version (introduced this week) absolutely rocks.

    @Sarah – Absolutely. If you have media that routinely run releases as-is, I don’t see any reason not to go that route, although I’d still suggest trying to work with editors individually, for when you need something more/different.

    @Jon – Sorry if I wasn’t clear on that point. I am in fact one of the biggest and most strident proponents of storytelling around. (search for my post on “marketing sideways” – I also have a whole presentation on it at slideshare.net/jaybaer) But, I don’t feel releases are the best way to tell stories. I’d rather provide the outline of the story through a variety of content pieces (copy, photos, videos, supplemental info) and let the writer flesh it out in his/her own way – with your guidance.

    @Chris – Interesting. I believe the journalists that survive will largely be those that want to develop and design the story themselves (with help from PR), not those that take releases and run them with minor tweaks.

    @Narciso – Right. If targeting is king, why is PR exempt? For me, it shouldn’t be.

  • http://www.convinceandconvert.com/ Jason Baer

    @Florian – I believe we agree that the key is to identify influencers and develop relationships with them and communicate with them on a personal, relevant basis. Where we disagree is in augmenting that with a batch and blast approach for the second and third tier. I certainly understand that it’s efficient, but does it actually work? And if so, for how much longer?

    @Francine – Yes, good point on SEC disclosure. Since you’re not really looking for anything other than rote coverage, I of course support press releases in that scenario. Regarding Wordtracker, good point. They have a free trial, but you do have to put your credit card up. My fault for not mentioning that. I’ve had an account for so long, I didn’t realize they’d switched off of the ability to buy a license per day. I still really like their service, and the new version (introduced this week) absolutely rocks.

    @Sarah – Absolutely. If you have media that routinely run releases as-is, I don’t see any reason not to go that route, although I’d still suggest trying to work with editors individually, for when you need something more/different.

    @Jon – Sorry if I wasn’t clear on that point. I am in fact one of the biggest and most strident proponents of storytelling around. (search for my post on “marketing sideways” – I also have a whole presentation on it at slideshare.net/jaybaer) But, I don’t feel releases are the best way to tell stories. I’d rather provide the outline of the story through a variety of content pieces (copy, photos, videos, supplemental info) and let the writer flesh it out in his/her own way – with your guidance.

    @Chris – Interesting. I believe the journalists that survive will largely be those that want to develop and design the story themselves (with help from PR), not those that take releases and run them with minor tweaks.

    @Narciso – Right. If targeting is king, why is PR exempt? For me, it shouldn’t be.

  • http://www.convinceandconvert.com Jason Baer

    @Florian – I believe we agree that the key is to identify influencers and develop relationships with them and communicate with them on a personal, relevant basis. Where we disagree is in augmenting that with a batch and blast approach for the second and third tier. I certainly understand that it’s efficient, but does it actually work? And if so, for how much longer?

    @Francine – Yes, good point on SEC disclosure. Since you’re not really looking for anything other than rote coverage, I of course support press releases in that scenario. Regarding Wordtracker, good point. They have a free trial, but you do have to put your credit card up. My fault for not mentioning that. I’ve had an account for so long, I didn’t realize they’d switched off of the ability to buy a license per day. I still really like their service, and the new version (introduced this week) absolutely rocks.

    @Sarah – Absolutely. If you have media that routinely run releases as-is, I don’t see any reason not to go that route, although I’d still suggest trying to work with editors individually, for when you need something more/different.

    @Jon – Sorry if I wasn’t clear on that point. I am in fact one of the biggest and most strident proponents of storytelling around. (search for my post on “marketing sideways” – I also have a whole presentation on it at slideshare.net/jaybaer) But, I don’t feel releases are the best way to tell stories. I’d rather provide the outline of the story through a variety of content pieces (copy, photos, videos, supplemental info) and let the writer flesh it out in his/her own way – with your guidance.

    @Chris – Interesting. I believe the journalists that survive will largely be those that want to develop and design the story themselves (with help from PR), not those that take releases and run them with minor tweaks.

    @Narciso – Right. If targeting is king, why is PR exempt? For me, it shouldn’t be.

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  • http://www.liberatemedia.com/ Andy Merchant

    Encapsulating your multimedia assets into one neat place to build the news story is the way forward, thats why free SMNR sites like Pressitt.com and Pitch Engine are great ways to create conversations around your brand/news.

  • http://www.liberatemedia.com/ Andy Merchant

    Encapsulating your multimedia assets into one neat place to build the news story is the way forward, thats why free SMNR sites like Pressitt.com and Pitch Engine are great ways to create conversations around your brand/news.

  • http://www.liberatemedia.com Andy Merchant

    Encapsulating your multimedia assets into one neat place to build the news story is the way forward, thats why free SMNR sites like Pressitt.com and Pitch Engine are great ways to create conversations around your brand/news.

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  • http://www.pushingsnowballs.com/ Mark Denton

    Great post. One thing that’s exciting about this is that while technology is making some professions obsolete or commoditizing their services, technology and social media are actually opening up new doors for PR professionals, giving them more ways to deliver value to their companies/clients.

    Mark Denton’s last blog post..Guerrilla RFP Responses

  • http://www.pushingsnowballs.com/ Mark Denton

    Great post. One thing that’s exciting about this is that while technology is making some professions obsolete or commoditizing their services, technology and social media are actually opening up new doors for PR professionals, giving them more ways to deliver value to their companies/clients.

    Mark Denton’s last blog post..Guerrilla RFP Responses

  • http://www.pushingsnowballs.com Mark Denton

    Great post. One thing that’s exciting about this is that while technology is making some professions obsolete or commoditizing their services, technology and social media are actually opening up new doors for PR professionals, giving them more ways to deliver value to their companies/clients.

    Mark Denton’s last blog post..Guerrilla RFP Responses

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  • http://www.imagerymarketing.com/ Pat Hartman, APR

    Accredited Public Relations practitioners have been using these tactics for years now. Even before the growth of social media, smart PR people always formed relationships with the media gatekeepers before sending information to them.

  • http://www.imagerymarketing.com/ Pat Hartman, APR

    Accredited Public Relations practitioners have been using these tactics for years now. Even before the growth of social media, smart PR people always formed relationships with the media gatekeepers before sending information to them.

  • http://www.imagerymarketing.com Pat Hartman, APR

    Accredited Public Relations practitioners have been using these tactics for years now. Even before the growth of social media, smart PR people always formed relationships with the media gatekeepers before sending information to them.

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  • http://www.gosmart4u.com/blog/ Candis Hidalgo

    Hi Jason. I found your blog just a few days ago and, so far, really appreciate your insights and analysis. This post has the wheels in my head spinning about our next press release… lots of great advice. Do you recommend PitchEngine over PRWeb and PRNewswire, or as a companion?

    Candis Hidalgo’s last blog post..The Perfect Candidates are Ready, Willing, and Able for Employers to Find Them Online

  • http://www.gosmart4u.com/blog/ Candis Hidalgo

    Hi Jason. I found your blog just a few days ago and, so far, really appreciate your insights and analysis. This post has the wheels in my head spinning about our next press release… lots of great advice. Do you recommend PitchEngine over PRWeb and PRNewswire, or as a companion?

    Candis Hidalgo’s last blog post..The Perfect Candidates are Ready, Willing, and Able for Employers to Find Them Online

  • http://www.gosmart4u.com/blog/ Candis Hidalgo

    Hi Jason. I found your blog just a few days ago and, so far, really appreciate your insights and analysis. This post has the wheels in my head spinning about our next press release… lots of great advice. Do you recommend PitchEngine over PRWeb and PRNewswire, or as a companion?

    Candis Hidalgo’s last blog post..The Perfect Candidates are Ready, Willing, and Able for Employers to Find Them Online

  • http://www.convinceandconvert.com/ Jason Baer

    Hi Candis. Thanks for the comment. If you’re looking to just distribute news because it’s required, I’d go with PRWEb, etc. If you’re looking to generate coverage based on 1:1 relationships, I’d go with PitchEngine. Also, realize that if you don’t have any digital assets (photos, logo, videos, etc.) PitchEngine releases are pretty lame.

  • http://www.convinceandconvert.com/ Jason Baer

    Hi Candis. Thanks for the comment. If you’re looking to just distribute news because it’s required, I’d go with PRWEb, etc. If you’re looking to generate coverage based on 1:1 relationships, I’d go with PitchEngine. Also, realize that if you don’t have any digital assets (photos, logo, videos, etc.) PitchEngine releases are pretty lame.

  • http://www.convinceandconvert.com Jason Baer

    Hi Candis. Thanks for the comment. If you’re looking to just distribute news because it’s required, I’d go with PRWEb, etc. If you’re looking to generate coverage based on 1:1 relationships, I’d go with PitchEngine. Also, realize that if you don’t have any digital assets (photos, logo, videos, etc.) PitchEngine releases are pretty lame.

  • http://www.gosmart4u.com/blog/ Candis Hidalgo

    Yep, makes sense. Thanks again & I look forward to reading more from you! Also, great interview with @armano this morning on Twitter #twt20.

    Candis Hidalgo’s last blog post..The Perfect Candidates are Ready, Willing, and Able for Employers to Find Them Online

  • http://www.gosmart4u.com/blog/ Candis Hidalgo

    Yep, makes sense. Thanks again & I look forward to reading more from you! Also, great interview with @armano this morning on Twitter #twt20.

    Candis Hidalgo’s last blog post..The Perfect Candidates are Ready, Willing, and Able for Employers to Find Them Online

  • http://www.gosmart4u.com/blog/ Candis Hidalgo

    Yep, makes sense. Thanks again & I look forward to reading more from you! Also, great interview with @armano this morning on Twitter #twt20.

    Candis Hidalgo’s last blog post..The Perfect Candidates are Ready, Willing, and Able for Employers to Find Them Online

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  • http://www.pressdispensary.co.uk/ Rob Shepherd

    I agree with all of this – it’s good stuff – except the assertion that wires are a form of spam. Journalists opt in to wires because they want to receive the news those wires carry. If they don’t opt in, they don’t get the releases. If they don’t like the releases they’re getting, they opt out.

    How is that spam? How is that not highly targeted communication?

    Rob
    Press Dispensary
    Rob Shepherd’s last blog post..Workactiv.co.uk Wishes Away Household Chores

  • http://www.pressdispensary.co.uk/ Rob Shepherd

    I agree with all of this – it’s good stuff – except the assertion that wires are a form of spam. Journalists opt in to wires because they want to receive the news those wires carry. If they don’t opt in, they don’t get the releases. If they don’t like the releases they’re getting, they opt out.

    How is that spam? How is that not highly targeted communication?

    Rob
    Press Dispensary
    Rob Shepherd’s last blog post..Workactiv.co.uk Wishes Away Household Chores

  • http://www.pressdispensary.co.uk Rob Shepherd

    I agree with all of this – it’s good stuff – except the assertion that wires are a form of spam. Journalists opt in to wires because they want to receive the news those wires carry. If they don’t opt in, they don’t get the releases. If they don’t like the releases they’re getting, they opt out.

    How is that spam? How is that not highly targeted communication?

    Rob
    Press Dispensary

    Rob Shepherd’s last blog post..Workactiv.co.uk Wishes Away Household Chores

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  • http://lifeisbetterwithlipstick.blogspot.com/ Leslie Hawk

    I thoroughly enjoyed reading your post, however, I do disagree with your statement that social media killed hte press release. I still believe press releases have a place. However, they must be used wisely and followed up on. I don’t believe they should be sent blindly but can act as background information to a reporter’s story or can be used to introduce another anlge to an already reported story. I utilize social media a great deal when dealing professionally or personally. I also use press releases when introducing stories or products to a wide group and the make my targeted follow up. I do not rely on the release to do the work or to interact with reporters but they are a tool in the PR arsenal. And if done within the guidelines of social media such as in a SMP – social media release, they can advance with the rest of the industry and remain a viable tool.

    Leslie Hawk’s last blog post..Random Thoughts From Starbucks

  • http://lifeisbetterwithlipstick.blogspot.com/ Leslie Hawk

    I thoroughly enjoyed reading your post, however, I do disagree with your statement that social media killed hte press release. I still believe press releases have a place. However, they must be used wisely and followed up on. I don’t believe they should be sent blindly but can act as background information to a reporter’s story or can be used to introduce another anlge to an already reported story. I utilize social media a great deal when dealing professionally or personally. I also use press releases when introducing stories or products to a wide group and the make my targeted follow up. I do not rely on the release to do the work or to interact with reporters but they are a tool in the PR arsenal. And if done within the guidelines of social media such as in a SMP – social media release, they can advance with the rest of the industry and remain a viable tool.

    Leslie Hawk’s last blog post..Random Thoughts From Starbucks

  • http://lifeisbetterwithlipstick.blogspot.com Leslie Hawk

    I thoroughly enjoyed reading your post, however, I do disagree with your statement that social media killed hte press release. I still believe press releases have a place. However, they must be used wisely and followed up on. I don’t believe they should be sent blindly but can act as background information to a reporter’s story or can be used to introduce another anlge to an already reported story. I utilize social media a great deal when dealing professionally or personally. I also use press releases when introducing stories or products to a wide group and the make my targeted follow up. I do not rely on the release to do the work or to interact with reporters but they are a tool in the PR arsenal. And if done within the guidelines of social media such as in a SMP – social media release, they can advance with the rest of the industry and remain a viable tool.

    Leslie Hawk’s last blog post..Random Thoughts From Starbucks

  • http://lifeisbetterwithlipstick.blogspot.com/ Leslie Hawk

    I thoroughly enjoyed reading your post, however, I do disagree with your statement that social media killed hte press release. I still believe press releases have a place. However, they must be used wisely and followed up on. I don’t believe they should be sent blindly but can act as background information to a reporter’s story or can be used to introduce another anlge to an already reported story. I utilize social media a great deal when dealing professionally or personally. I also use press releases when introducing stories or products to a wide group and the make my targeted follow up. I do not rely on the release to do the work or to interact with reporters but they are a tool in the PR arsenal. And if done within the guidelines of social media such as in a SMP – social media release, they can advance with the rest of the industry and remain a viable tool.

  • http://lifeisbetterwithlipstick.blogspot.com/ Leslie Hawk

    I thoroughly enjoyed reading your post, however, I do disagree with your statement that social media killed hte press release. I still believe press releases have a place. However, they must be used wisely and followed up on. I don’t believe they should be sent blindly but can act as background information to a reporter’s story or can be used to introduce another anlge to an already reported story. I utilize social media a great deal when dealing professionally or personally. I also use press releases when introducing stories or products to a wide group and the make my targeted follow up. I do not rely on the release to do the work or to interact with reporters but they are a tool in the PR arsenal. And if done within the guidelines of social media such as in a SMP – social media release, they can advance with the rest of the industry and remain a viable tool.

  • http://lifeisbetterwithlipstick.blogspot.com Leslie Hawk

    I thoroughly enjoyed reading your post, however, I do disagree with your statement that social media killed hte press release. I still believe press releases have a place. However, they must be used wisely and followed up on. I don’t believe they should be sent blindly but can act as background information to a reporter’s story or can be used to introduce another anlge to an already reported story. I utilize social media a great deal when dealing professionally or personally. I also use press releases when introducing stories or products to a wide group and the make my targeted follow up. I do not rely on the release to do the work or to interact with reporters but they are a tool in the PR arsenal. And if done within the guidelines of social media such as in a SMP – social media release, they can advance with the rest of the industry and remain a viable tool.

  • http://www.wsiwebscience.com/ WSI Web Science

    I agree, few companies integrate keywords into their press releases. They are missing a huge opportunity to leverage their news in the search engines.

  • http://www.wsiwebscience.com/ WSI Web Science

    I agree, few companies integrate keywords into their press releases. They are missing a huge opportunity to leverage their news in the search engines.

  • http://www.wsiwebscience.com WSI Web Science

    I agree, few companies integrate keywords into their press releases. They are missing a huge opportunity to leverage their news in the search engines.

  • http://twitter.com/wickedcat/status/1850398585 Catherine Egenes

    This article has some great tips for PR pros: RT 6 Ways to Revolutionize PR and Press Releases http://bit.ly/4bnaU (via @PublicityGuru)

  • http://twitter.com/brhoten/status/1850784901 Brandon Rhoten

    6 Ways to Revolutionize PR and Press Releases (not just social media) http://bit.ly/4bnaU (via @PublicityGuru)

  • http://twitter.com/lizmk/status/1855280095 Liz

    “Social Media Killed the Press Release”…insightful article by Jason Baer –> http://tinyurl.com/cxdzws

  • http://twitter.com/billgcta/status/1856753802 Bill Guy

    RT @tweetmeme 6 Ways to Revolutionize PR and Press Releases | PR 2.0 | Social Media Consulting – Convince & Con… http://tinyurl.com/cxdzws

  • Pingback: RonGoch (Ron Goch)

  • http://twitter.com/nealorraine/status/1858369208 Lorraine Wilson

    RT @billgcta RT @tweetmeme 6 Ways to Revolutionize PR and Press Releases http://tinyurl.com/cxdzws

  • Pingback: RonGoch (Ron Goch)

  • http://twitter.com/rongoch/status/1861931421 Ron Goch

    6 Ways to Revolutionize PR & Press Releases by @jaybaer => http://tinyurl.com/cxdzws

  • http://twitter.com/activate/status/1877491470 Jim Delaney

    yes, yes, yes… and yes. RT @tweetmeme 6 Ways to Revolutionize PR and Press Releases… http://tinyurl.com/cxdzws

  • http://twitter.com/prguy2/status/1923803016 James Sims

    This is helpful. RT @PublicityGuru: 6 Ways to Revolutionize PR and Press Releases http://bit.ly/4bnaU

  • http://microcoaches.org.uk/ Nikki DiGiovanni

    Your Message Thank-you Jason :-) I found this a very
    interesting article. It made me think of last week when asking a colleague recently what her job entailed and rather than lots of waffly self important jargon she said simply “I manage relationships” and I think thats what this article underlined for me, My job title is Programme Manager and that involves all sorts of descriptives that essentially boil down to managing relationships and resources. I looked around the room at everyone that had attended the event i was hosting and slowly realised that most of them had some prior connection/relationship with at least one other person in the room and not one of them had come because of the traditional press.

  • http://microcoaches.org.uk/ Nikki DiGiovanni

    Your Message Thank-you Jason :-) I found this a very
    interesting article. It made me think of last week when asking a colleague recently what her job entailed and rather than lots of waffly self important jargon she said simply “I manage relationships” and I think thats what this article underlined for me, My job title is Programme Manager and that involves all sorts of descriptives that essentially boil down to managing relationships and resources. I looked around the room at everyone that had attended the event i was hosting and slowly realised that most of them had some prior connection/relationship with at least one other person in the room and not one of them had come because of the traditional press.

  • http://microcoaches.org.uk Nikki DiGiovanni

    Your Message Thank-you Jason :-) I found this a very
    interesting article. It made me think of last week when asking a colleague recently what her job entailed and rather than lots of waffly self important jargon she said simply “I manage relationships” and I think thats what this article underlined for me, My job title is Programme Manager and that involves all sorts of descriptives that essentially boil down to managing relationships and resources. I looked around the room at everyone that had attended the event i was hosting and slowly realised that most of them had some prior connection/relationship with at least one other person in the room and not one of them had come because of the traditional press.

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