Community Management, Content Marketing, Social Media Strategy, Social Media Tools, Blogging and Content Creation, Brand Communities, Social Media Marketing

Should a Blog be Your Social Media Hub?

The divine corporate blogging expert Debbie Weil recently asked this question on her blog, as part of a Kindle version refresh of her excellent book “The Corporate Blogging Book.

Debbie asked me to think about whether a blog should be the social media hub – your epicenter, the place where you’re trying to bring your customers and prospects. Based largely on the comment I left on her blog, here’s what I think. What about you?

blog social media hub 300x200 Should a Blog be Your Social Media Hub?Should a blog be the hub of your social media efforts?

It depends on the objectives the company has for its social media efforts.

Maybe Facebook Is Your Hub?

If the objective is to interact with current customers, keeping your product or service top -of-mind and building kinship with the brand, Facebook may in fact be the best hub, given its inherent sociability, ease-of-use, and large audience. However, I’m always troubled by companies putting too much emphasis on Facebook (New England Patriots, Vitamin Water and many others are favoring Facebook over their corporate Web sites/blogs). Do you really want to build your social media program on what amounts to rented land? One terms of service change and your social media program has to scramble.

Maybe a Private Community is Your Hub?

If your social media efforts tilt toward customer service and market research, a private brand community might be the true hub. Something like Communispace or My Starbucks Idea. This is where you might have the best engagement and insight flow. But, these are typically tip of the iceberg communities from a numbers standpoint, and may not have the breadth to really be considered the “hub”.

Paul Gillin (whose blog is excellent) mentioned in the comments that he viewed Twitter as a satellite opportunity, not a hub per se.  I agree. I see Twitter as a complementary tool for all the others – with the possible exception of a focused customer support program like @comcastcares or @twelpforce where Twitter is really a post-modern 800 number that has freestanding benefit to the company and its customers.

Yeah, Probably Your Blog

Generally, I do believe a blog is the best hub for most social media efforts. First, because blogs can be significantly more social than most corporate Web sites. Second, because blogs are typically not burdened with all the product info, support info, background info and other semi-useful pages that corporate Web sites need to support that mostly just get in the way. Think of a Christmas tree that didn’t include the crappy ornaments that you got from your parents but feel obligated to hang, but only displays cool ornaments you bought from yourself, or that your kids made. That’s the navigational and information architecture advantage of a blog.

Not to mention that blogs are far superior to corporate Web sites, Facebook pages, and Twitter accounts with regard to inbound marketing. If your social media objective is even tangentially about attracting new customers, the SEO value of the blog alone makes it a suitable hub.

Lastly, the longer-form nature of blogging makes it ideal for developing connections between the company and customers. There is only so much humanization you can do in 140 characters – even in somewhat longer Facebook posts. Sure, you need to have a variety of social media presences to accommodate the usage patterns of your customers and fans. (Great interview here with Steve Rubel about that). But, unlike Rubel I believe you have to have a nucleus for your social media strategy that the other outposts orbit.

All good companies are made up of great people. Social media lets you prove it, and blogs are still the best way to do so. Right?

(photo by yumyumbubblegum)

  • http://twitter.com/WalesSMjobs/statuses/8233791140 WalesSMjobs (Wales Social Media)

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  • http://SeeingDesign.com/ Anne E. Collins

    I will concur with all the other posters that your blog (or corporate website, if you can keep it fun and clean) should be your hub. Rented land is not good, not to mention that you are making the owner of that rented land (facebook) tons of money by sending your users to them.

    I would suggest that you use a tool that creates Social Media Hubs (similar to a friend feed, or better yet (NOTE: SHAMELESS PLUG AHEAD) a GizaPage.com, which will bring the functionality of a Facebook or Twitter page, under your own domain and give you a page you can drive your fans too that lets you harness that power, but not loose the user to rented land.

    See a page of one recent client, The Smithsonian Museum: http://social.mnh.si.edu and if they wanted to land a “Fan” on their facebook page, they can now send that fan here http://social.mnh.si.edu/facebook

    Obviously this type of tool isnt for every company, but I have a strong feeling lots of them would see the value.

  • http://www.beastoftraal.com/ Karthik

    A related and relevant post by Chris Brogan.
    http://www.chrisbrogan.com/how-outposts-improve

  • AbbieF

    Jason — good post. For me, it still comes down to strategy. Any of your social media sites can be your hub but you need to spend some time thinking about how it will work, why it should be there and what you are going to do with it once it has been established.

  • http://cfagbata.com cfagbata

    I believe your blog should be your conduit to other sites. Generally, I root for a mix of all, with emphasis on my blog. Good post!

  • http://www.twitter.com/unmarketing unmarketing

    “Do you really want to build your social media program on what amounts to rented land?”

    This.

    Your main hub has to be within your control. even if you start momentum on FB or Twitter, eventually the homebase has to be within your home.

    Great post

  • http://twitter.com/momblebee cheryl andonian

    I believe that a blog should absolutely serve as the hub of social media for a business. Using Facebook for that purpose is kind of like sending people to a tradeshow booth space rather than to your company showroom. I see Twitter and Facebook in supportive roles – like the assistant to the head honcho, the blog. Just in terms of brand building, I think it's essential to have the blog a the key place for community, relationship building and conversations which all other social media outposts should lead to…

  • http://www.prshifts.com/ Dan Wedin

    Your blog is the best hub. Not only for the reasons you list above but, with an emphasis on “rented land”. It's almost inconceivable at the moment to think Facebook could “go away” or even become less relevant but, as history shows, it could happen.

    great topic.

  • http://www.taylormarek.com taylormarek

    Phew, had me going there for a bit. Thought I would have to write a paragraph long answer to explain it, but you answered it correctly at the end. Here is my thoughts.

    Think of New Media (blogging, podcasting) as a car. The car is cool and everything, but there is one major problem. You're pushing it. Social Media is the engine to that car to get you moving places. Without it, you are still using limited manual labor. People, unless they are gear-heads (in which case they are strong admirers of the “technicalities”), don't say, “Ooo, look at that awesome 16 piston, turbo throttled, flame belching, liquid cooled engine!” Nope. They say, “Whoa! Sweet car!” That is the difference and the same applies to our world as well. :)

  • http://www.taylormarek.com taylormarek

    Exactly Scott. It needs to be built on “YOUR LAND”. ;)

  • http://www.opinionatlarge.com Opinion@Large

    Good topic. Each platform can serve different goals within the same objective. I think it goes without saying that you have to address the capacity of each as relative to your objectives. It's just basic business. And if any of your platforms aren't serving your objectives you probably shouldn't be there.

  • http://BestSellerAuthors.com Warren Whitlock

    People should be at the hub. Go where the customers are, listen and love.

  • theblogbuilderguy

    What a coincidence as I was literally writing a post for my blog on the same topic. As I see it social media is first and foremost about educating the people in your market and providing them with solutions to their problems. I think Twitter, Facebook and other social networking sites are great for introducing yourself and establishing creditability in your communities. These and other social media sites should be drawing people to your blog. Your blog is where the bulk of your educating takes place simply because you can use audio, video, photos and longer, more detailed posts. From your blog you can direct people to your “money site” whatever that may be.

  • karimacatherine

    Hello,
    This post asks all the right questions. I would like to add, if I may, to this wonderfully executed piece: Some compagnies, in the early adoption stages of social media may indeed consider social networks as their Hub; but growing to understand Social media more, they will consider expanding their digital footprint with a Blog. As I it has been mentionned, it is your own, it is yours and you bring back customers on in your home.

    Karima-Catherine

  • http://ronamok.com ronploof

    One more vote for your blog being your hub. A blog is yours. You own the URL. The only person who can change the terms of service of your blog is you. Who knows what the future has in store for Facebook, Twitter, or SuperSocialMediaSiteofTheFuture, whose decisions about your content and channel are being made by someone else. When considering one's hub in terms of online real estate, it's best to own than to rent:-)

  • http://socialbutterflyguy.com/ DJ Waldow

    Jay –

    I really like what @unmarketing says, “Your main hub has to be within your control.” I agree a ton w/ that statement.

    Also, I really like the blog as the hub as – unlike most corporate websites – a blog is the place you can infuse personality. You can certainly use Twitter and Facebook for that as well, but the blog *seems* to have a longer life, right?

    Finally, my question to you – and where I still struggle – is that I feel like a corporate website makes more sense for lead gen compared to a blog. If that is true, how do you balance/justify that fact? COO, CEO, Sales dudes want more leads. It just *feels* better to put a lead form on a corp site vs a blog.

    Am I making sense?

    Oh yeah, one of my new favorite Jay-isms: “All good companies are made up of great people. Social media lets you prove it, and blogs are still the best way to do so. Right?”

    See you next week in Miami.

    DJ Waldow
    Director of Community, Blue Sky Factory
    @djwaldow

  • http://twitter.com/NewmanPR/statuses/8244176813 NewmanPR (NewmanPR)

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  • http://twitter.com/heroweb/statuses/8254807321 heroweb (Mike Stearns-HEROweb)

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  • markwilliamschaefer

    I guess I have a slightly different take, Jay. My assumption is that any social media marketing effort is aimed to drive new business. A heretical statement for many I'm sure, but I'm a capitalist.

    So the ultimate goal is to sell and that is going to happen on your website, which should contain clear call to actions and points of differentiation heralding your business as the bee's knees.

    In my view, the website is, and probably always will be, the central hub for a marketing effort. However, the role of the website is dramatically different in the context of the social web, serving as an engine to shuttle people to places on the Internet for meaningful content whereve it may be. Likewise, the social media content should point back to the center of the hub — your website.

    Forget all the conversation and community stuff. That's fine. I get it. Ultimately, you're still trying to influence a purchasing behavior. The influence may come from the social web but your website has to close the deal.

  • http://socialbutterflyguy.com/ DJ Waldow

    Jay and Mark:

    This is kinda what I was getting at w/ my comment above. Mark just said it better…

    DJ Waldow
    Director of Community, Blue Sky Factory
    @djwaldow

  • carlabobka

    I recommend drawing a picture. AbbieF is dead on with her strategy comment. Each element is part of the mosaic that is your strategy. Decide if you need a pattern or a picture. Both have their place.

  • http://www.convinceandconvert.com jaybaer

    I agree. Anything can be your hub. There are pros and cons. The most important piece is that you HAVE a hub. Too many programs just have a collection of outposts and no strategy or funnel.

  • http://www.convinceandconvert.com jaybaer

    Thanks. I largely agree. I certainly can see the advantages of a Facebook-centric approach. It just scares me (for now).

  • http://www.convinceandconvert.com jaybaer

    Fantastic analogy Cheryl! I love the trade show booth paradigm. Nicely done.

  • http://www.convinceandconvert.com jaybaer

    Fantastic analogy Cheryl! I love the trade show booth paradigm. Nicely done.

  • http://www.convinceandconvert.com jaybaer

    Thanks so much for the great comment. You raise an excellent point. In some cases, Facebook, et al are the path of least resistance, and companies start there and go with a blog later. I hadn't thought of it that way, but you're onto something. I'd love to create a survey about that sequencing. Hmmm.

  • http://www.convinceandconvert.com jaybaer

    Absolutely. A blog alone is a pretty lonely hub. It's a mix, but you need some idea of where you want people to end up, and why.

  • http://www.convinceandconvert.com jaybaer

    Alta Vista
    Excite
    Circles
    Friendster
    MySpace
    ?

  • http://www.convinceandconvert.com jaybaer

    I like to leave you in suspense. Great analogy. I have no idea how my car works, and I don't care to. However, I do know that Twitter is the gasoline for this blog.

  • http://www.convinceandconvert.com jaybaer

    Yep. Each tool has its place. Although Twitter as a hub is difficult for me to get my head around, because the content is by definition ephemeral.

  • http://www.convinceandconvert.com jaybaer

    Absolutely. The field of social graph anthropology is going to get huge this year, as companies need to know where their customers are hanging out – not just where their customers are talking about them.

  • http://www.convinceandconvert.com jaybaer

    Well said. I think we'll see more and more people trying to turn the blog into the “money site” and skipping the last step. We'll see.

  • http://www.convinceandconvert.com jaybaer

    Unless the real estate market goes down 30% a year, but that's a different blog post! I already have my username staked out on supersocialmediasiteofthefuture. (I also registered /ronploof there, just to annoy you).

  • http://www.convinceandconvert.com jaybaer

    Nice. I concur that in many cases the transaction feels more appropriate on the corporate site. But, I don't believe that has to be the case. As I mentioned in a previous comment, I think we'll see more and more companies trying to close the loop on the blog itself, which eliminates click leakage when people move from blog to corporate site. In general, I think most blogs are way too subtle about calls to action and conversions. Yes, it's community. But it's still commerce, too.

  • http://www.convinceandconvert.com jaybaer

    We come from the same background. But, I think (and I'd love to prove it) that your conversion rate from a blog is higher than your conversion rate from the corporate site. Certainly, your search rankings should be better unless it's a very crappy blog.

  • http://www.tommartin.typepad.com Tom Martin

    Jay

    Great analogy. Was having this convo just last week and so wish I had this analogy with me…far more concise than whatever babble I managed. Totally agree… letting FB or anyone own you fans/presence and control the terms of engagement scares me.

    @TomMartin

  • http://ronamok.com ronploof

    Touche, Mr. Baer. Touche :-)

  • http://www.kherize5.com Suzanne Vara

    Jay

    I very much agree with the central hub being your website/blog. It you own it, design it the way you want and drive traffic to it from SM efforts. What happens when your customers hang out on FB and not matter how much effort you put in, they still engage on FB. It is a bit of a problem as your website is your central hub but they are more comfortable or use to communicating elsewhere. Karima-Catherine has a good point as when people are just starting to create a presence, they do go to the SM sites to develop their presence so that when the blog is ready they have a following per se to push to.

    Great analogy as so many have said.

  • http://taylormarek.com/ taylormarek

    I like to think of my blog as my car, social media as the engine, and change as the fuel. Good stuff Jay! Keep it up! :)

  • http://www.superiorpromos.com/ Promotional Products

    I think it comes down to what you are trying to accomplish. For some, a blog may be the best place to center in, where as others who don't give it the same time and are trying to reach a more general audience would be best served with Facebook. I think its a preference thing and no one has been doing it long enough to know which pays off more. Good post, Got me thinking.

  • http://www.tracydiziere.com tracydiziere

    Jay, I like your thinking. As a service provider, I find a blog the most useful hub. Products that people get excited about are better candidates for Facebook hubs and company sites are more formal by “necessity” and not conversation-friendly. Communities need a lot of care and feeding and depending on how orchestrated can be daunting for newcomers. A lot to mull over . . . Great post and I look forward to reading you more often! P.S. Just discovered Milagros tequila, now a favorite.

  • http://twitter.com/heroweb/statuses/8254807321 heroweb (Mike Stearns-HEROweb)

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  • markwilliamschaefer

    This is a pretty key question isn't it? Where do conversions come from? Shouldn't we know that? I would say it's a combo meal. Ya got me thinking.

  • http://www.convinceandconvert.com jaybaer

    Tom you can call me for on-the-spot analogy help whenever you like, as long as I get the Vieux Carre treatment like Brogan.

  • http://www.convinceandconvert.com jaybaer

    True that Facebook is a more general (larger) audience, but I'm not sure people are going to engage with you there unless they are already engaged with you elsewhere – or at the very least are a customer. There's a blog post in there that I'll write soon.

  • http://www.convinceandconvert.com jaybaer

    Oh yes. The Milagro single barrel anejo is a top 3 for me. Tastes like honey.

  • http://ariwriter.com Ari Herzog

    …except if your name is Steve Rubel and you think blogs are dead.

  • http://twitter.com/newzapp/statuses/8279393050 newzapp (newzapp)

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  • http://www.tommartin.typepad.com Tom Martin

    Well now, that would require you to come to the Vieux Carre now wouldn't it ;-) look forward to your arrival.

  • http://twitter.com/newzapp/statuses/8279393050 newzapp (newzapp)

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  • http://www.oldschoolseo.com/ Anthony Kirlew

    In my experience, the blog as a hub is the best because it allows you to leverage multiple resources via RSS, but most of all because forcing someone to use a method of communication they don't normally use, will usually cause you to lose them. Believe it or not, there are people who do not use Facebook, so you would be missing out on their support and referrals. Likewise it would be said about Twitter, or any other platform.

  • scotttownsend

    As a small B2B business, we use the blog as the “mothership” (as Jeremiah Owyang calls it) with other SM tools pointing to it .

  • http://www.risinglynx.com/blog Sean McVey

    Two questions:

    1. What do you do if you have already built an established facebook business page and this is your hub? I feel weird now that I'm on rented land.

    2. Is Ning a good option to build a hub? Anyone know of the downsides to Ning?

    Thanks and great post!

  • http://www.wildapricot.com/blogs/newsblog/default.aspx Rebecca Leaman

    Great analogies in this comment thread!!

    I tend to agree with you, Jay – all things being equal, is it wise to invest in building a whopping big castle on rented land? But then I keep reading sound arguments on both sides and go back and forth… Over at Social Media Today, for example, one of your commenters said that the hub is “completely up to the customer.” That feels mostly right: Yes, of course, a platform should be the hub because by users' choice, and not because we're forcing them over there (or trying to).

    But I wonder – and you can probably tell from this question that I'm not in marketing! – does the customer/user really care all that deeply about the platform, so much as the experience they're getting?

    And, semi-related – is there perhaps a different structure we should be looking at here, now that social media is mainstream, rather than (or in addition to) the hub/home base and outposts model?

  • http://josehuitron.posterous.com/ Jose Huitron

    Jay, you provided a timely post. Creating a hub can help us maintain somewhat of a grasp on our social conversations and efforts. The use of all three can help build a bigger social cloud.

  • http://josehuitron.posterous.com/ Jose Huitron

    Cheryl, excellent point and nice comparison. A blog is the product of our imagination and each post, link, and angle of our blog serves as an extension of us comprised of our various interests and areas of expertise.

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  • http://twitter.com/krenee76 Kiesha

    I agree with you that the blog should be the nucleus – it's far more flexible. I had one client of mine ask, “Do I really even need a website anymore? Why not just do everything on a blog?” I honestly have to say that she actually had me stumped…

  • http://www.wildapricot.com/blogs/newsblog/default.aspx Rebecca Leaman

    Kiesha, agreed: from a bandwidth point of view there may be benefits to having a good ol' HTML website for seldom-updated content, in addition to a blog, but from the perspective of SEO and usability, it really is pretty hard to beat a blog.

  • http://twitter.com/SocialMediaHubs SocialMediaHubs

    I agree its key to have a hub for your social media activity but I don't think this hub should be based on any one social media platform. Instead I think a hub should be a separate entity that showcases all your social media content

    I recently built a social media hub for a local hockey team that effectively ties in all their sm content into one site. Now the team does not have to drive fans to Twitter, facebook, youtube or thier blog…instead they can drive everyone to their social media hub. Vice versa, the fan/your client does not have to go to separate sm sites to view your content and engage with you. They can view everything directly from your hub. Another huge advantage of the hub is cross promotion from one channel to another, i.e. one everything is centralized on one site fans have been more encouraged to share videos/pictures and tweets on their facebook page and vice versa. Were also seeing huge a growth in their facebook fans as a result.

    Anyways checkout http://www.socialmediahubs.com to learn how you can centralize all your social media content one site that you own.

  • http://copywriteink.blogspot.com Rich Becker

    Jay,

    I like that although you lean blog, you've left the door open for situational communication. Organizations can make any number of social media stops their hub.

    We can probably guess which one might work during development, but ultimately the customers decide.

    We're working with one client now that started their social media program without a hub (jumped on Facebook and Twitter because they were popular). So, in looking at the content and customer, we suggest 0-90 day test run on a blog. 120 days later, their blog drives the content, but it seems the customers have chosen Facebook as the hub. For them, it seems, Facebook represents the “blog plus” other content.

    Of course, your other point in the comments is right on. More important than what that hub might be is the idea to have a hub. Prior to having a hub (or objective), nothing was working for them.

    Best,
    Rich

  • http://twitter.com/GeauxDigital/statuses/8392294149 GeauxDigital (B Foster)

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  • sue_anne

    I think it's important to have as much control over the look and content of your “hub” as possible. Even though the users are on Facebook and Twitter, brands have very little control of how things look. (One of the most frustrating things about Twitter for me is that backgrounds are so dependent on the visitor's screen resolutions.) A blog being the hub is a great idea because it allows you to drive traffic into the site and also use tools to syndicate that content out.

  • sue_anne

    Lots of folks are using Ning really effectively. Especially if you have a need to put things behind a password, Ning is a good option. If you don't have the need for password-protected information, it might be better to build something on WordPress or one of the other content management systems.

  • sue_anne

    Rebecca – I don't think the customer cares at all. They just want to be able to a) find you if they're looking for you and b) find the information they are looking for (answer to a question, information about your product, links to other resources, etc.).

  • http://friendfeed.com/e/af44aeca-5cd3-4b68-9ce9-a2a7b2013cb6 luisjorge (luis jorge)

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  • http://www.convinceandconvert.com jaybaer

    I think at the point at which you put “everything” on the blog, it's no longer a blog. It's a corporate Web site that uses a blog-based content management system.

  • http://www.convinceandconvert.com jaybaer

    Absolutely. Everyone says that blog out-ranks “regular” Web pages in search results. I believe that to be true, and I've certainly seen anecdotal evidence. Would love to see hard data on that.

  • http://www.wildapricot.com/blogs/newsblog/default.aspx Rebecca Leaman

    I'm about 75% positive that I've heard Matt Cutts say that in a recorded talk or one of his YouTube videos. Will poke around and see if I can locate the reference.

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  • http://johnhaydon.com John Haydon

    Isn't the conversation the real hub? Many people have used the party analogy, so I'll use it here:

    If a great conversation is happening near the coat closet, why would the host need to bring it to the kitchen or livingroom? “So that they can be in a bigger, more comfortable place to hear the great convo…” is not good enough.

    Today, communities will not be shepherded to sites that they don't have to go to. If the only reason to visit a hub is to get a “special prize at the bottom of the cereal box”, the community will show up, get the prize and leave. However, if there is a great conversation happening, they will stay.

    The other thing is that social media tools are evolving rapidly to serve the community (think Facebook connect and Posterous). It is getting easier for site owners to GPS where the conversations are and to participate in them – regardless of whether it's a “hub” or “outpost”.

    Final thought: Could the belief that a blog is the Hub be a vestige of old internet marketing that was obsessed with the destination site?

    Am I making sense? Did I lose you at the cereal box?

  • http://twitter.com/jer979/status/8524431152 Jeremy

    RT @lindydreyer: A gem from my GReader – Should a Blog be Your Social Media Hub? http://goo.gl/vfBb

  • http://twitter.com/swonderlin/status/8549745118 Stephanie Wonderlin

    Should a Blog be Your Social Media Hub? Great post by @jaybaer http://ow.ly/133af #socialmedia

  • http://twitter.com/lindstr/status/8549794253 Lindsey T.

    RT @swonderlin: Should a Blog be Your Social Media Hub? Great post by @jaybaer http://ow.ly/133af #socialmedia

  • http://twitter.com/twittwoch/status/8677031463 Twittwoch e.V.

    "Should a blog be Your #SocialMedia Hub?" von @JayBaer http://bit.ly/c1K8BB Meine Empfehlung: Blog.

  • http://twitter.com/colliiie/status/8677443250 Nicole Krake

    RT @Twittwoch: "Should a blog be Your #SocialMedia Hub?" von @JayBaer http://bit.ly/c1K8BB Meine Empfehlung: Blog.

  • http://twitter.com/susuh/status/8679008280 Susuh

    "Should a blog be Your #SocialMedia Hub?" by @JayBaer http://bit.ly/c1K8BB #socialmediamarketing

  • http://twitter.com/carynbrown/status/9016574551 CarynBrown

    Should a Blog be Your Social Media Hub? – http://bit.ly/cJ2b47 (via @jaybaer)

  • http://twitter.com/gingerw/status/9016857591 gingerw

    Should a Blog be Your Social Media Hub? – http://bit.ly/cJ2b47 (via @jaybaer) /via @CarynBrown

  • http://twitter.com/lorensan/status/9017056659 Loren Sanders

    RT @gingerw: Should a Blog be Your Social Media Hub? – http://bit.ly/cJ2b47 (via @jaybaer) /via @CarynBrown

  • http://twitter.com/blogworkz/status/9057808322 BevO

    RT @jaybaer Should a Blog be Your Social Media Hub? http://bit.ly/8oDOKc

  • http://www.lynx-marketing.com Scott DeToffol

    I've been coaching my clients that their blog should be their aggregation point, their central hub. I talk about building their blog as a long term asset. Building authority takes time, and the longer you've been posting content and connecting with your community on your domain, the more valuable it will be. Five years from now, when the next popular social site emerges, do you want to have tons of equity built up on a Facebook Page at the expense of your own controlled asset?

  • dp

    Jason -
    What about a page on your business website as the hub for your social media? Does that defeat the positive impact on blogs as far as SEO goes? Could it be a blog that is cross linked the website of the business?? A route/direction to take would be appreciated (if blog, which is the best for this type of integration?)

  • dp

    Jason -
    What about a page on your business website as the hub for your social media? Does that defeat the positive impact on blogs as far as SEO goes? Could it be a blog that is cross linked the website of the business?? A route/direction to take would be appreciated (if blog, which is the best for this type of integration?)

  • http://www.convinceandconvert.com jaybaer

    A single Web page probably doesn't have the necessary search engine
    optimization benefit. Certainly, the blog could (and probably should)
    be cross-linked via navigation, calls to action, etc.

  • http://www.bafman.com/ Brad Friedman

    In general, I believe one's blog ought to be the social media hub. Facebook et. al. do serve a purpose and should be a part of the mix, but I think the blog rules. Facebook, Twitter and the others are usually used for quick, light communication. You can use your blog to provide more detailed information about your brand or product. You can use your blog to really take some time to engage a customer without all the clutter and distractions you find elsewhere. Just my two cents.

  • http://www.bafman.com/ Brad Friedman

    In general, I believe one's blog ought to be the social media hub. Facebook et. al. do serve a purpose and should be a part of the mix, but I think the blog rules. Facebook, Twitter and the others are usually used for quick, light communication. You can use your blog to provide more detailed information about your brand or product. You can use your blog to really take some time to engage a customer without all the clutter and distractions you find elsewhere. Just my two cents.

  • http://www.bafman.com/ Brad Friedman

    In general, I believe one's blog ought to be the social media hub. Facebook et. al. do serve a purpose and should be a part of the mix, but I think the blog rules. Facebook, Twitter and the others are usually used for quick, light communication. You can use your blog to provide more detailed information about your brand or product. You can use your blog to really take some time to engage a customer without all the clutter and distractions you find elsewhere. Just my two cents.

  • http://twitter.com/socialmediafltr/status/16978989657 Social Media Filter

    RT @jaybaer Should A Blog Be Your Social Media Hub? http://om.ly/minZ

  • http://twitter.com/marketingfltr/status/16978990553 Marketing Filter

    RT @jaybaer Should A Blog Be Your Social Media Hub? http://om.ly/minZ

  • http://twitter.com/marecheaumundy/status/16979144743 Marecheau

    RT @jaybaer: Should A Blog Be Your Social Media Hub? http://om.ly/minZ

  • http://twitter.com/ivettemeans/status/16979173979 Ivette Means

  • http://twitter.com/ivettemeans/status/16979173979 Ivette Means

  • http://twitter.com/frankcdale/status/16979261290 Frank Dale

    RT @jaybaer: Should A Blog Be Your Social Media Hub? http://om.ly/minZ

  • http://twitter.com/carriejs/status/16979364454 Carrie Shields

    In a lot of cases, yes. RT @jaybaer: Should A Blog Be Your Social Media Hub? http://om.ly/minZ

  • http://twitter.com/louisegriffiths/status/16979634049 Louise Griffiths

    RT @jaybaer: Should A Blog Be Your Social Media Hub? http://om.ly/minZ

  • http://twitter.com/membershipjedi/status/16979671374 Mike Cassidy

    breathe…find your center, your hub RT @jaybaer: Should A Blog Be Your Social Media Hub? http://om.ly/minZ

  • http://twitter.com/morristed/status/16979896141 Ted Morris

    RT @jaybaer: Should A Blog Be ur Social Media Hub? http://om.ly/minZ | Media hub is better. Why be limited 2 Social Media?

  • http://twitter.com/jfavreau/status/16980317888 Jfavreau

    RT @jaybaer: Should A Blog Be Your Social Media Hub? http://om.ly/minZ

  • http://twitter.com/elfury/status/16980903114 Lindsay B

    I really like this post. Generally, I like most of @jaybaer's posts: Should A Blog Be Your Social Media Hub? http://om.ly/minZ

  • http://twitter.com/adswa/status/16980915997 ADS Ad Design Servic

    RT @jaybaer: Should A Blog Be Your Social Media Hub? http://om.ly/minZ

  • http://twitter.com/book4change/status/16980953641 Marianne-Leigh S.E.

  • http://twitter.com/lifefromabove/status/16981333228 nick deaver

  • http://twitter.com/lifefromabove/status/16981333228 nick deaver

  • http://twitter.com/lifefromabove/status/16981333228 nick deaver

  • http://twitter.com/andreeac_t/status/16981641320 Andreea Townsend

  • http://twitter.com/andreeac_t/status/16981641320 Andreea Townsend

  • http://twitter.com/andreeac_t/status/16981641320 Andreea Townsend

  • http://twitter.com/andreeac_t/status/16981641320 Andreea Townsend

  • http://twitter.com/ivettemeans/status/16981982073 Ivette Means

  • http://twitter.com/ivettemeans/status/16981982073 Ivette Means

  • http://twitter.com/mkmartin/status/16983530565 Matt Martin

    RT Should A Blog Be Your Social Media Hub? http://om.ly/minZ /via @jaybaer //Your hub should be something you own. FB not so much.

  • http://twitter.com/labaughj/status/16983856774 Jack LaBaugh

  • http://twitter.com/dejakester/status/16983948632 Jake Beckman

    RT @jaybaer: Should A Blog Be Your Social Media Hub? http://om.ly/minZ

  • http://chrismillerdesign.com Chris Miller

    This is one of the big things I preach whenever possible – people so often in social media ask “which technology is best?” instead of “which technology fits my needs best?” – generally a blog is best for big business, internet industry (of any size), or anyone who needs special attention on branding – but for small businesses, especially retail – it's sometimes just a waste of resources to maintain a blog, when a Facebook page will get you ranking faster, and reach more relevant demographics.

  • http://twitter.com/kampeergek/status/16986935383 Bart

    RT @jaybaer: Should A Blog Be Your Social Media Hub? http://om.ly/minZ

  • http://detroit.fwix.com Jamie Favreau

    I think it is also important to let the corporate blog be open and NOT close down comments. I do not understand why a corporation would want to NOT let anyone comment. They do not want to see what anyone is thinking of them. Which is frustrating when you want to comment.

  • http://twitter.com/vitaevino/status/16990624517 Katherine Parker

    RT @jaybaer: Should A Blog Be Your Social Media Hub? http://om.ly/minZ

  • http://twitter.com/vsattui1885/status/16991076944 V. Sattui Winery

    RT @jaybaer: Should A Blog Be Your Social Media Hub? http://om.ly/minZ

  • http://twitter.com/betterbizideas/status/16991542092 Dan R

    Should A #Blog Be Your Social #Media Hub? http://om.ly/minZ #smb via @jaybaer

  • http://twitter.com/heasleypartners/status/17027717327 HEASLEY&PARTNERS™

    RT @jaybaer: Should A Blog Be Your Social Media Hub? http://om.ly/minZ

  • http://www.d2moto.com/c-758-harley-davidson-accessories.aspx Harley Accessories

    These are some great points. I forgot to e-mail as an option to capture the benefits of a blog. I may have to explore some of these changes.I would like to add a Webinar Whitehorse, which highlights how blogs and content management in general a little easier.

  • http://comerparaperdergrasa.co.cc/ comer para perder

    True, blogs are a platform on which to share ideas and contribute tosociety better or worse, social bookmarking is also a platform on whichinformation is distributed so incredible, so it important to contribute andnot to destroy through these instruments are in the hands of many

  • http://comerparaperdergrasa.co.cc/ comer para perder

    True, blogs are a platform on which to share ideas and contribute to society better or worse, social bookmarking is also a platform on which information is distributed so incredible, so it important to contribute and not to destroy through these instruments are in the hands of many

  • letstalkandchat

    If you’re looking for webinar software, then check out Evergreen Business System. Its perfect for marketers and let’s you automate the scheduling of your webinars, build your list, and even follow up with your webinar registrants. If you’re going to buy Evergreen Business System, then you might as well get a free bonus! So check out http://www.mikelmurphy.com/evergreen-business-system-bonus-webinar-software/ and you’ll get a great bonus that tells you how to create a webinar, what is a webinar, and a blueprint for making a successful one. None of the other people offering bonuses are offering this. Hurry in case the guy (some dude that worked on Lord of the RIngs) offering the bonus decides to pull it down.