Build Thought Leadership Through Social Networking

June 30th, 2009

Remember, social media is about people, not logos. That’s why the most powerful form of social capital is personal, not corporate.

That was the theme of my day-long workshop for the Association of Management Consulting Firms last week in New York. My friend and client Elizabeth Sosnow of BlissPR co-presented with me.

Titled “You’re a Rock Star: Building Thought Leadership Through Social Networking” the seminar covered the business case for building your social graph, how to build thought leadership through content, blogging and blog commenting advice, Linkedin and Twitter tips, and more.

Key social media thought leadership takeaways:

  • IBM has quantified the value of social relationships at $948 in annualized new revenue for EVERY new contact.
  • Buyers of B2B products and services are twice as involved in social media as the overall US online population.
  • Inbound marketing is more efficient and effective than traditional targeting and interruption-based tactics, because inbound focuses on hand raisers, and solves their problems.
  • You have to set social media limits, or you’ll drive yourself crazy trying to be everywhere at once.
  • The most sure-fire way to be a social networking smash is to focus on adding value and being helpful.
  • Atomized, distributed content works much better than siloed, “big” content like white papers.
  • Social media and social networks close the gap, enabling business and personal connections that would otherwise be unattainable.

Slides are below. As always, comments are welcomed and appreciated.

Also, check out BlissPR’s new study on social media adoption by professional services firms. Good stuff.

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