Social Media Tools

Favorite Social Media Management Tools for Small Business

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badge tools tactics Favorite Social Media Management Tools for Small BusinessAlthough we consult primarily for large and medium-sized businesses here at Convince & Convert, we are often asked online and in speaking engagements about social media management tools for smaller businesses. Several tools have been developed specifically for SMBs, although they’re often overlooked because they don’t get as much love from Mashable, AdAge, and beyond.

If you’re thinking about adopting a social media management tool, there are several questions you should be asking yourself and your team before you dive in. It’s important to make sure you’ve identified why you want to use a management or monitoring platform and what you hope to gain out of it. Using a social media management platform is a commitment and an investment in terms of both your time and your bank account, so picking the right one the first time is ideal. Also realize that it’s more about the wizard than the wand. No tool is a panacea. It’s about what you do with it.

Here are some questions to consider before we start looking at potential solutions:

What are you trying to accomplish by using a social media management tool?

Some answers to this might be:

  • Improved workflow
  • Keyword monitoring and listening
  • All-in-one view of social media channels
  • Better engagement across multiple networks
  • In-depth analysis of your social media marketing program

You might have other goals that you’re trying to achieve here. No matter what your overall goal or goals are, it’s important to identify them first.

What (specifically) are you trying to measure?

  • Are you evaluating user engagement over time or for a specific campaign?
  • Are you trying to measure the value of each post as it relates to sales?
  • Are you looking for increased chatter about your brand or topic across the web?
  • Are you stacking your brand up against a competitor to see who performs best?

How much do you care about your competitors?

  • Are you using your competitors as examples for what you should do?
  • Are you looking to see where users are interacting with competitors?
  • Do you want to see which topics or keywords your competitors are ranking for?
  • Are you not really worried about your competitors at all at this stage?

What’s your budget?

This is always a difficult question for SMBs because they’re often unsure of the value-add that a social media dashboard can provide, and therefore don’t know how much is reasonable to spend. Luckily, most of these tools include a free trial so you can start measuring and monitoring immediately. Keep in mind, however, that building up your social media presence and seeing results can take time, so don’t give up if you haven’t seen the arrows move in just 30 days.

Choosing a Social Media Management Tool

Most of the tools below have options for every type of social media scenario that small and medium-sized businesses may encounter, but certain aspects of each tool are more robust than others. This is why you should have a clear goal in mind before evaluating your options, so you can choose the one that offers the tools that are most closely aligned with your objectives.

Crowdbooster

Screen Shot 2012 05 14 at 9.51.55 PM Favorite Social Media Management Tools for Small BusinessCrowdbooster is a social analytics platform that looks at your tweets and Facebook posts and offers suggestions for when to post, who to interact with, and what your audience cares about. It also highlights which messages are working best so that you can learn and prepare better content from your results.

Screen Shot 2012 05 15 at 9.37.07 AM Favorite Social Media Management Tools for Small Business

Pros:

  • Visually appealing dashboard that is easy to navigate
  • Lots of different graphs and charts so you can measure progress, including impressions, follower growth, influential followers, and top retweets
  • Scheduling functionality
  • Bit.ly integration
  • Recommendations are built into the dashboard
  • Weekly progress summary emails
  • Audience monitoring and listening capabilities

Cons:

  • It takes a while for them to aggregate content, and not all past content is aggregated
  • Only supports Twitter and Facebook
  • Analytics are fairly simple
  • No keyword monitoring capabilities

Price:

  • Free for one Twitter account and one Facebook fan page
  • $39/month for 10 total accounts
  • $99/month for 30 total accounts

Best for:

  • Measuring engagement over time across multiple networks
  • Small budgets

SproutSocial

Screen Shot 2012 05 15 at 10.04.37 AM Favorite Social Media Management Tools for Small Business

SproutSocial is a social media management and monitoring platform known for its slick dashboard and its Messages view, which pulls in all of your activity from all networks into one stream.

Screen Shot 2012 05 15 at 12.40.26 PM Favorite Social Media Management Tools for Small Business

Pros:

  • Unified inbox to see all activity in one stream
  • Scheduling functionality
  • Keyword, hashtag, and user monitoring across the Web plus Web Alerts when your keywords are found
  • Easy following, responding, retweeting capabilities from directly within the dashboard
  • “Discovery” feature with suggestions of who to follow/unfollow based on silent/irregular accounts, who is following you, and keyword search
  • Robust reporting features plus exporting functionality (to Excel or PDF)
  • Workflow management features, including assignment of tasks to follow up with tweets/posts
  • iPhone and Android apps

Cons:

  • Supports Twitter, Facebook, LinkedIn only

Pricing:

  • 30-day free trial
  • $9/month for 10 profiles (1 user)
  • $39/month for 20 profiles (1 user, additional users $19/month)
  • $59/month for 40 profiles (1 user, additional users $29/month)
  • $899/month for unlimited profiles (10 users, additional users $29/month)

Best for:

  • Improved workflow
  • Keyword monitoring and listening
  • All-in-one view of social media channels
  • Small budget

Postling

Screen Shot 2012 05 15 at 1.14.44 PM Favorite Social Media Management Tools for Small Business

Postling provides an all-in-one dashboard for social media management across multiple platforms. They also provide listening and monitoring data from across the Web, including reviews sites like TripAdvisor and Yelp.

Screen Shot 2012 05 15 at 1.09.09 PM Favorite Social Media Management Tools for Small Business

Pros:

  • Supports Facebook, Twitter, LinkedIn, Blogs (WordPress, Blogger, Tumblr, Typepad, Squarespace, Drupal), Flickr, Bit.ly, YouTube, and reviews sites like Yelp
  • Allows posting to text, video, and image updates to all platforms, from tweets to full blog posts
  • Unified inbox
  • Scheduling functionality
  • Manage multiple brands from one account, separated by tabs
  • Keyword tracking and monitoring
  • iPhone app (Android app coming soon)

Cons:

  • No workflow management system
  • Analytics system isn’t perfect (pulls in all recent posts (including drafts) which can skew data, doesn’t show all past data for accurate comparisons)

Pricing:

  • $1 for a 30-day trial
  • $5 for up to 5 social media accounts
  • Additional accounts cost $3 each

Best for:

  • Managing a large number of platforms and social channels
  • Measuring engagement over time across multiple networks
  • Listening to chatter around physical brands like restaurants, hotels, etc.
  • Small budgets

Raven Tools

Screen Shot 2012 05 15 at 2.40.52 PM Favorite Social Media Management Tools for Small BusinessRaven Internet Marketing Tools provides a bit more than your standard social media management or monitoring platform because it also includes SEO and advertising components, all of which you can measure and analyze individually from within Raven’s dashboard.

Pros:

  • Includes SEO tools for campaign research, management, and link monitoring
  • Scheduling functionality
  • Workflow management features including assignment of tasks to follow up with tweets/posts
  • Controlled access and limitations for different users
  • Includes Google Adwords integration so you can create Adwords campaigns directly inside the dashboard
  • Keyword monitoring and analysis
  • Customized reporting features
  • Includes a CRM system
  • One-stop-shop for all things related to a digital marketing campaign

Cons:

  • Supports Facebook, Twitter, and YouTube only
  • Because it’s not designed specifically for social media management, its posting functionality isn’t great
  • The entire tool isn’t as intuitive or visually appealing on the back end as some other options
  • Can be overwhelming for small businesses

Pricing:

  • 30-day free trial
  • $99/month for 4 users, unlimited websites, unlimited social media accounts, 1,000 keyword rankings, 50,000 managed links
  • $249/month for unlimited users, unlimited websites, unlimited social media accounts, 2,500 keyword rankings, 150,000 managed links

Best for:

  • SMBs who have a large-scale social media/digital marketing campaign running and need to manage it all in one place
  • Keyword monitoring and listening
  • In-depth analysis of your social media marketing program
  • Bigger teams with more social channels/websites to manage

Argyle Social

Screen Shot 2012 05 15 at 3.08.13 PM 1024x524 Favorite Social Media Management Tools for Small Business

I can’t talk about social media management platforms without talking about Argyle Social, partly because they’re a Convince & Convert sponsor, but mostly because their product was designed specifically to answer the social media ROI question that social media and community managers are faced with every day. By attaching actual dollar amounts to your posts using their top secret algorithm, you’re able to see exactly what your posts are doing for your brand’s bottom line.

Argyle Social is more of a mid-market solution since its features are extremely robust (and it is on the pricier side).

Screen Shot 2012 05 16 at 11.05.05 PM 1024x464 Favorite Social Media Management Tools for Small Business

Pros:

  • Data-driven solution provides you with high-level analytics, plus exporting functionality (Excel
  • Scheduling functionality
  • Workflow management features including assignment of tasks and separate user permissions
  • Unified inbox that allows interaction directly within the dashboard, plus email notifications
  • Real-time measurement that includes clicks, interactions, and conversions
  • Custom URL shortener for tracking purposes
  • Ability to set up Campaigns and Goals to separate programs and see results in terms of dollars
  • “Hopper” functionality where you can add content when you want, and Argyle will push it out periodically according to rules you set (similar to Buffer)
  • Ability to set custom rules and notifications for monitoring purposes
  • Social CRM (currently in beta)
  • White label option

Cons:

  • Only supports Facebook, Twitter, and LinkedIn
  • More expensive than other solutions

Pricing:

  • $300/month for a single user
  • $400/month for social media marketing teams
  • $1,100/month for advanced users and larger teams

Best for:

  • Improved workflow
  • Keyword monitoring and listening
  • All-in-one view of social media channels
  • Better engagement across multiple networks
  • In-depth analysis of your social media marketing program
  • Mid-sized businesses who are ready to take their social media marketing programs to a higher level

What did we miss? What’s your favorite social media management tool?

  • http://www.peppervirtualassistant.com/ Maria Fatima Hernandez

    Thank you for giving the pros and cons of each social media management tools. :)

    • http://jessostroff.com/ jessostroff

       @Maria Fatima Hernandez They’re mostly my opinions, you might find more pros/cons directly related to your business, but I think this is a good starting point for comparing them as it can definitely be overwhelming! Thanks, Maria!

      • johnarobertson

         @jessostroff Sysomos Heartbeat is missing missing from the list :)
         

  • dblacombe

    A deal breaker for me is if a solution doesn’t have mobile. Social media, for me, happens out there on the fly in the real world and thus mobile is a necessity, not a luxury. Sprout has mobile I believe, but it’s mobile and team management that has kept me on HootSuite.

    • http://jessostroff.com/ jessostroff

       @dblacombe A lot more tools are starting to incorporate mobile because they realize it’s such a big component of the way social media and community managers work. I wouldn’t write off a solution JUST because it doesn’t have mobile (if it has everything else you’re looking for) because that part of it might be in the works! Thanks for your thoughts.

    • http://sproutsocial.com/?utm_source=BlogComment&utm_medium=SM Brit at Sprout Social

       @dblacombe Agreed! Mobile is definitely a necessity, especially if you’re managing multiple accounts and are always on-the-go. Not many business owners, account managers, or marketers are glued to their desktop 24/7. Also just want to mention that Sprout has mobile and team management as well.

  • http://www.auros.co.uk/awareness JoeLovell

    What about the Awareness Social Marketing Hub?

    • http://jessostroff.com/ jessostroff

       @JoeLovell I don’t have a whole lot of experience with Awareness, and I know their starting price point is a bit more than what most small businesses would want to pay. I’ll have to investigate further though, thanks!

      • http://www.auros.co.uk/awareness JoeLovell

         @jessostroff Great, its certainly worth looking into and certainly no more expensive than many of the tools you have listed!

        • http://www.SocialAna.com/ Ana Lucia Novak

          I’ve experimented with Awareness and like it as you can integrate Twitter, Facebook Page, LinkedIn, and your WordPress Blog. It’s used as a monitoring and management tool and I I believe it’s about $300/month. You get more if you have the budget to pay more. Awareness offers you reporting as well. I ended up with Hootsuite Pro because I needed to monitor multiple Twitter accounts, lists, streams; found that Hootsuite offers an array of apps, to monitor newsletter stats, WordPress, and now allows G+ for business and LinkedIn Company page. Awareness is good for small company whose primary focus is to blog and work within Twitter, Facebook Pages. I have not been aware of any new additions about Awareness so welcome input @JoeLovell @jessostroff

  • http://tresnicmedia.com tresnic

    Very useful list, but how is HootSuite not included here? I agree with dblacombe, definitely need to have mobile control. My team has explored multiple paid options but haven’t found anything strong enough to make me want to leave HootSuite

    • http://jessostroff.com/ jessostroff

       @tresnic I personally have had a lot of trouble with Hootsuite, and have seen other community managers have the same problems. That’s why I didn’t include it. The biggest issue I’ve had is that it doesn’t handle scheduled posts very well, missing times or posting at the wrong time. That’s enough to make me wary of recommending it. Appreciate your input though, maybe if enough people agree we’ll have to make an addendum to the list :)

      • http://tresnicmedia.com tresnic

         @jessostroff Interesting, we’ve been using it on a pretty much daily basis for about a year and haven’t run into any issues. Of course there are probably a few things here or there I’d like to have added, but considering it’s essentially free, I don’t see a $400/month difference between a combination of HootSuite, SocialBro and a couple of other free tools and something like Argyle Social. Especially considering that most of my small business clients usually have under $1000 to spend, using more than half on tools isn’t efficient from my perspective. 

        • http://jessostroff.com/ jessostroff

           @tresnic I totally agree. Guess I’ll have to give Hootsuite another whirl!

        • http://tresnicmedia.com tresnic

           @jessostroff I’m very interested to see what your thoughts are on another go-round! Keep me posted on Twitter if you remember – @tresnicmedia :)

      • http://twitter.com/jonbarilone jonbarilone

         @jessostroff I’ve used all three levels over the past few years and had virtually no problems. I see hootsuite currently lists two different prices for their Pro tier: $10/month for new users and $6/month for existing users (an “upgrade”). There were only a couple issues with scheduling where HootSuite or Twitter was likely experiencing errors when a post was scheduled to go out. Otherwise, I loved the team management, Streams organization, and Tweet Archiving capabilities. Tech/customer support for Enterprise level was always great as well.

        • http://www.SocialAna.com/ Ana Lucia Novak

          @jonbarilone @jessostroff @hootsuite I want to know more about the $10 pro tier is that new? I love Hootsuite

      • http://www.prodentite.com/ Prodentite

         @jessostroff Don’t get me started.  What a nightmare I’ve had with Hootsuite’s bulk scheduler.  $5 a month is nothing.  Spending a half day and all night trying to get the csv file right is more than I can afford.

      • http://www.SocialAna.com/ Ana Lucia Novak

        @jessostroff @tresnic If you are using the bulk template you have to use their formatting which is European style for dates and military times. The one on one scheduling works great. Also make sure the settings are set to your time zone.

        • http://tresnicmedia.com tresnic

           @Ana Lucia Novak  @jessostroff  @tresnic Awesome note Ana! I personally don’t use the bulk uploader but can see that the time formatting would be frustrating if you don’t realize it. I’m sure that’ll be very helpful for some people

    • http://www.SocialAna.com/ Ana Lucia Novak

      @tresnic The iPad for Hootsuite is lovely!

  • laurentee

    Good list — especially under the caveat of “for small business”. But I agree that Hootsuite can be included as an affordable management tool, even at the Pro level (starting at $5/monthly depending on users & service levels). Also appreciating the transparency in pricing, as that’s not always an easy number to find from these services…and is generally the decision making point. 

    • http://jessostroff.com/ jessostroff

       @laurentee Definitely. I agree that it’s frustrating when they try and hide their pricing until you do a demo, which can be awfully time-consuming when you find out the tool is out of your price range! 

  • suzanne_doughty

    Another vote for Hootsuite here. Very reasonably priced and covers the major networks. And in keeping with the “Wizard, not the Wand” thinking, I bet I’ve only scratched the surface of its capabilities and need to really delve into it.  I really appreciate your detailed overview of these other services, though, and would love to see how Hootsuite stacks up in your view with pros, cons, “best for”, etc.  
     
    Because you have so much time on your hands!  :) 

  • TeamSpectate

    I appreciate your inclusion of pros and cons here! So often when you see reviews you only get the topside of things. 
     
    What does everyone think about tools that integrate social media as opposed to exclusively focus on it?  Applications that tie in SEO, content creation, and tracking?  Social Media is one things, but what about integration with other marketing needs? Full Disclosure, I work for a system like that, Spectate, but just trying to get a read on how people respond to more inclusive solutions.  
     
    Any thoughts? 
    –Caitlin

  • katpinke

    @jaybaer Just wanted to let you know that you are on the big screen with all North Dakota Farmer’s Union Insurance agents this afternoon. We are using this article as an example of relevant information to share on their business pages as well as social media management tools for their business. Thanks! 

    • http://jessostroff.com/ jessostroff

       @katpinke  @jaybaer That’s so cool! Thank you for sharing, Kat! 

  • http://sproutsocial.com/?utm_source=BlogComment&utm_medium=SM Brit at Sprout Social

    Thanks much for including Sprout Social on the list, Jess! We certainly aim to make social media management easier for small and medium-sized businesses, though the application is scalable for larger teams. I’d also like to add that we recently integrated a help desk solution (Zendesk) in our tool, which we hope will make customer support via social media more efficient for businesses and brands.
     
    I think you gave an excellent overview of the Sprout Social feature set and pricing breakdown, so we appreciate it! Thanks again! 

    • http://jessostroff.com/ jessostroff

       @Brit at Sprout Social That’s great to hear, and thanks so much for your input! I tried hard not to be biased with this list, but I really love you guys. Thanks for all you do!

  • sholtutm

    Echoing the comments of others, Hootsuite deserves to be on this list, and probably toward the top. I am impressed with some of those tools you mentioned, but for small business I find it hard to recommend anything other than Hootsuite. Never had any issues with them either. 

    • http://jessostroff.com/ jessostroff

       @sholtutm Good to know. Looks like I’m going to have to revise this post after all, although with all the kind comments about Hootsuite, I feel like Hootsuite could have an entire post of its own! 

      • sholtutm

         @jessostroff I don’t work for Hootsuite, just love their product.  And the mobile app is great too.  I am however going to look at a couple of these tools you mention just to make sure I am not missing something.  

  • http://www.ricardobueno.com/ Ricardo Bueno

    Great write-up of the Pro’s and Con’s Jess! Going to check a few of these out :-) 

    • http://jessostroff.com/ jessostroff

       @Ricardo Bueno Awesome! Thanks for stopping by :)

  • AaronKim

    What about HootSuite? Have any info or insight to that management tool. 

    • http://www.SocialAna.com/ Ana Lucia Novak

      @AaronKim I just posted about the value of Hootsuite a few minutes ago. Great list of social mediaanagement tools. I use both Crowdbooster because I like the visual stats as well as who my retweeters are and active Facebook fans; and SproutSocial – it’s a nice dashboard for scheduling and used as a biz development tool however for my every day to day use I use Hootsuite Pro ($5.99/month) because of the way I can create tabs/streams for Twitter, Twitter Lists; Facebook profile and pages; LinkedIn profile and groups; Digg, YouTube, Mailchimp and Constant Contact, Apps to get fresh content TrendSpotrr, ability to answer questions in Chime.in, Ask a question, ability to monitor keywords (hashtags), companies, integrate Google Analytics, Facebook Insights, Check stats on clicks using their shortener Ow.ly. You can schedule one at a time or use the bulk scheduler template which is good so that you have a list of content to repurpose at a later date. It would be awesome if SproutSocial integrated LinkedIn Groups, and Digg as well as email newsletter like MailChimp, Aweber, etc.
      Hootsuite simplifies your activities (read and comment) within LinkedIn groups which generates eyeballs to your profile. I love it!

      • AaronKim

         @Ana Lucia Novak  @AaronKimAna great response. Sounds like you have a real handle on this stuff. I am just sinking my teeth into Hootsuite and social media. I’m excited at the possibilities and I’m looking forward to learning all of Hootsuite’s tools. Seems powerful and so far easy to use. I wanted to make sure I am using a solid tool as my first go and it seems that it is. I appreciate it. Cheers.

  • Eric Takahashi

    Wondering about Ubervu. It might be more toward midsize due to its starting price at $500/mo, but I’m currently on a trial on it and think it has a lot of great features.  Anyone else use it?

    • DennisYu

      Eric, Ubervu is fantastic– fast and super slick. New release coming out in a few weeks!

  • http://www.prodentite.com/ Prodentite

    I’d love to read what you recommend for Facebook tab/page builder/management.  I don’t even know what the proper category is!  I’m more in the SEO/local market, but I’m looking for a great tool to manage my clients’ FB tabs.  Right now I’m trying out Hike.  

    • cdginteractive

       @Prodentite I don’t have direct experience with the tool, but I know that Wildfire’s app offers this.

    • http://www.SocialAna.com/ Ana Lucia Novak

      @Prodentite Then you will like Crowdbooster. They have a free level for two accounts just twitter and Facebook. If you want to handle multiple Facebook profiles and pages. You can use Hootsuite (free for 5 profiles) $5.99/month for unlimited profiles and great apps as well as being able to check stats with Google analytics and Facebook Insights integration.

    • http://www.prodentite.com/ Prodentite

        @cdginteractive @Ana Lucia Novak Thanks for your responses!  Ana- just checked out crowdbooster- do they create custom tabs/pages?

      • http://www.SocialAna.com/ Ana Lucia Novak

        Hello – CrowdBooster does not create tabs or pages. TabSite, PageModo, Lujure are some of the 3rd party apps to create customized tabs for FaceBook Pages. On a pricier side of things look into WildFire. SocialHQApps are also decent. @Prodentite @cdginteractive @Ana Lucia Novak

    • TroyDean

       @Prodentite Short Stack is very easy to use and quite powerful. I don’t work for them, I’ve just used every tool out there and Short Stack stacks up well.

    • DennisYu

       @Prodentite Try Lujure or wildfire.

  • http://www.wisestep.com/recruiter wisestep

    thankx for sharing this stuff i was waiting since so many days for this again getting you back soon for daily updates on ur site my site free job posting at http://www.wisestep.com/recruiter thanking you

  • http://www.SocialAna.com/ Ana Lucia Novak

    Great list of social mediaanagement tools. I use both Crowdbooster because I like the visual stats as well as who my retweeters are and active Facebook fans; and SproutSocial – it’s a nice dashboard for scheduling and used as a biz development tool however for my every day to day use I use Hootsuite Pro ($5.99/month) because of the way I can create tabs/streams for Twitter, Twitter Lists; Facebook profile and pages; LinkedIn profile and groups; Digg, YouTube, Mailchimp and Constant Contact, Apps to get fresh content TrendSpotrr, ability to answer questions in Chime.in, Ask a question, ability to monitor keywords (hashtags), companies, integrate Google Analytics, Facebook Insights, Check stats on clicks using their shortener Ow.ly. You can schedule one at a time or use the bulk scheduler template which is good so that you have a list of content to repurpose at a later date. It would be awesome if SproutSocial integrated LinkedIn Groups, and Digg as well as email newsletter like MailChimp, Aweber, etc.
    Hootsuite simplifies your activities (read and comment) within LinkedIn groups which generates eyeballs to your profile. I love it!

    • D.H. Goodall

      I’d like to see Sprout Social allow posting and analytics for Groups, as well.

  • TroyDean

    Great article Jess – thanks for the rundown.
     
    Our fav is definitely Sprout Social. The easy ti use interface and speed of the it makes it a pleasure to use.
     
    In fact we recommend it to our coaching clients who have had no experience with this stuff previously.
     
    Keep up the great work!

    • http://jessostroff.com/ jessostroff

       @TroyDean Thank you, I totally agree on Sprout Social! It’s awesome!

  • http://www.topdogsocialmedia.com/ Melonie Dodaro

    Great write-up of the Pro’s and Con’s Jess! I love SproutSocial specially their reporting feature. I use it to monitor all my accounts (and my clients accounts). Echoing the comments of others, I also think Hootsuite deserves to be on this list.

  • http://www.manojpallai.com/ SEO Expert India

    Great to share, http://raventools.com going well out of all for me, may be other for you. :)

  • ohanalexmandossian

    Nice write-up! I’ve been using social media networks in my business as well as <a href=”http://blog.marketingonline.com/2012/05/22/marketing-online-this-week-7-social-media-management-tip-hootsuite-review-and-why-faq-pages-are-important/”>social media management</a>tools to fit my scheduled time and to have my target goal. How about using Hootsuite?
     

  • ohanalexmandossian

    Nice write-up! I’ve been using social media networks in my business as well as <a href=”http://blog.marketingonline.com/2012/05/22/marketing-online-this-week-7-social-media-management-tip-hootsuite-review-and-why-faq-pages-are-important/”>social media management</a> tools to fit my scheduled time and to have my target goal. How about using Hootsuite?
     

  • http://www.convurgency.com/ Convurgency Inc

    Currently I am using Hootsuite to mange all social media activity but the free version has a limitation of adding  only 4 accounts at a time.  I will check it out the options, thanks for sharing different social media management tools with pros and cons.
     

    • http://twitter.com/Yauline Madeline Yau

      I am using Hootsuite as well, but it doesn’t have some of the pros of these other ones.

  • http://www.convurgency.com/ Convurgency Inc

    Currently I am using Hootsuite to mange all social media activity but the free version has a limitation of adding  only 4 accounts at a time.  I will check it out the options, thanks for sharing different social media management tools with pros and cons.
    <a href=”http://www.convurgency.com/”> Convurgency </a>

  • http://www.convurgency.com/ Convurgency Inc

    Currently I am using Hootsuite to mange all social media activity but the free version has a limitation of adding  only 4 accounts at a time.  I will check it out the options, thanks for sharing different social media management tools with pros and cons.
    Visit us to get our professional SEO Services @ http://www.convurgency.com

  • PaulGhAbrudean

    Zoniz is a automated system that helps you get more exposure on social networks, turning the people that visit your website or store into your  fans and followers. 
     
    With the help of Zoniz, you will increase your fan base, open a dialog with your customers, get feedback and promote your product or services  directly to your fans and their friends.

  • JoakimNilsson

    Great list! You should have a look at unifiedinbox.com as well which connects with all of your IMAP mail accounts as well. Something that most social media management systems tend to foresee. 

  • RobHalper

    Any opinion on Sprinklr, Spredfast or Syncapse?

    • http://jessostroff.com/ jessostroff

       @RobHalper I haven’t spent a whole lot of time with Sprinklr or Syncapse, but my experience with Spredfast wasn’t great. Their UI needs a lot of work (or did when I tested it) and I found there to be a lot of clunky-ness in general when I would try to schedule multiple updates across channels. Hearing more about Sprinklr these days and want to spend more time with it!

  • streich

    You didn’t mention any products that work with Pinterest.  Any way to manage engagement there?

    • http://jessostroff.com/ jessostroff

       @streich There are a few new tools that specifically measure engagement on Pinterest like Curalate, Pinerly, and Pinfluencer, but none of the tools I mentioned here have integrated Pinterest. Yet. I imagine that’ll come for a lot of the bigger SMM tools first.

  • http://transformermarketing.com/ soccergkphillip

    Have you done any research with SocialReport.com? Very affordable and they support 20 Social Media sites as well as analytics. 

  • http://www.facebook.com/people/Sven-Georgiev/100003494597091 Sven Georgiev

    SproutSocial costs 39$ for up to 10, not 9$

    • http://jessostroff.com Jess Ostroff

      Thanks, Sven, and sorry I didn’t see your comment sooner! The pricing structure has (unfortunately) changed at Sprout. Thanks for the update.

      • London Coe

        Sprout Social is now $59 as of 2014.

  • http://www.facebook.com/people/Sven-Georgiev/100003494597091 Sven Georgiev

    So what would be a recommendable cheap tool that offers scheduling, some analytics, streams in one place?

  • Anton Stefanus

    Jess – thank you a lot for that list. I’ve been searching for a good
    summary of social media tools for a long time. But I think the tool
    “Quintly” is missing. It is simply great to benchmark your social media
    statistics with competitors.

  • Anne

    Hi Jess, thank you for your hand-pick and well-structured list! It’s awesome you start with specifying what social media managers should look for in social media tools.

    Social media tools are a mixed bag, and similar lists often look clumsy because it’s not clear what criteria authors are using to unite them + they lack structure.

    I’d like to suggest another tool I’ve been using recently: buzzbundle http://www.link-assistant.com/buzzbundle/.

    Exactly as you suggest in your initial list, here’s what I use it for:

    Improved workflow
    Keyword monitoring and listening
    All-in-one view of social media channels
    Better engagement across multiple networks

  • Rachana Khanzode

    Hi Jess,

    Thanks for creating a different list than we usually come across. You should also check out webfluenz.com which is quite a comprehensive tool for social media monitoring and analytics with sentiment tagging, demographics, influencers, buzzing mentions and more. Besides the advanced level analytics, it also offers basic social media management features including scheduling/posting social updates, engagement via dashboard and more.

  • http://www.sociota.net/ Nitin Tripathi

    argyl is a new to me but what i have used is sociota and i cal say that its a comprehensive tool for management monitoring and reporting all at the same time. i thing you should try it. the reports are realtime and they autoupdate hence the report perfects itself over a period of time

  • http://www.sociota.net/ Nitin Tripathi

    argyl is a new to me but what i have used is sociota and i can say that its a comprehensive tool for management monitoring and reporting all at the same time. i thing you should try it. the reports are real time and they auto update hence the report perfects itself over a period of time

    • John Doe

      You are part of that company.

  • Jessica Kohl

    This is definitely one of the better SM tool break downs I have come across.

  • Avi Kapuya

    Wannabiz for Android and Sociopal for PC / IOS is the leading tool for DIY marketing for small businesses, it creates a website automatically and manages social channels like Facebook and Twitter and provide analytics, all in one app.

  • John

    Knotlink is a new one, very promising and its FREE. Great post, thanks!