The Truth About the iPad

Are you old enough to remember when the TV remote control was invented? I sure am. Before that fabulous, glorious day, one of my jobs at home was to jump up and twist the channel knob at the whim of my parents, like some sort of orthopedic carpal-tunnel experiment gone astray.

But progress sometimes comes in half-steps, and the remote control revolution was gradual. Before we got a real TV remote, we had a non-sensical, half-assed remote, consisting of a keypad connected to the television via a 12-foot cord. Less than seductive technology.

ipad convince and convert 1 The Truth About the iPadAfter a few days of messing around with it, the iPad reminds me very much of that remote control with a cord. Cool, and a difference-maker, but not 100% transformative.

Most of the chatter leading up to the iPad’s release was around how would it perform against standard computing tasks. I have found this to be a poor comparison. I use my iPad instead of my iPhone, not instead of my MacBook. Because as a content consumption device, the iPad is simply without peer.

It’s an almost magical device that can show incredibly crisp HD video, all the audio you can handle, Web pages, books, online magazines (Zinio is great on the iPad), newspapers, tweets, Facebook, Linkedin, and just about anything else you’d want to digest. It’s fast, it’s seamless, and it’s enthralling. Using the iPad to do something as mundane as check headlines on your local newspaper’s Web site becomes a visceral, tactile experience as your ability to touch and move content redefines the physiology of the task. Same with email. I’ve never had as much fun deleting spam as I have with the iPad. Swipe. Swipe. Swipe.

In truth, the touch mechanics of the iPad are virtually identical to the iPhone. But the size of the iPad makes it feel so much different. You can get your face near the screen, making it seem substantially larger than 9.7 inches. In fact, because of how close you can hold the iPad, to me its screen size feels bigger than my 15-inch MacBook. Little iPhone games like solitaire become substantially more engaging on the iPad.

If you read Convince & Convert, this probably doesn’t describe you, but if your computer usage consists primarily of email and the Web, I would seriously consider making the iPad your primary device. I think I sold about seven of them to older ladies on a flight from New York last week. They were instantly in a swoon over the size, light weight, and ability to do what they consider to be “everything” in one package.

I am considering with at least moderate seriousness getting rid of my iPhone and getting something that actually functions well as a phone (hello Verizon), and using the iPad for all the rest.

Now, the bad news.

The iPad is not a computer. Not even close. The virtual keyboard is barely better than the iPhone, and you still cannot touch type. You can’t save or store files. There’s no USB port. Or CD drive. Or camera. Or ability to run two programs at once. I would never, ever, ever write this blog post on my iPad (although people that bought the external keyboard for it might disagree).

As a content creation device, the iPad is pretty much pointless for anything exceeding a two paragraph email. The exception is content that is created by touch. The drawing apps I’ve played with are simply incredible, but that’s not really my line of work – and probably not yours either.

What is it?

Before arrival, I wondered where the iPad would fit in to my robust technology lineup. For now, I think it’s a highly mobile DVD player, game machine, Kindle, iPod, email appliance, and Web surfing device.

Which unfortunately makes this MacBook Pro a really, really, really expensive typewriter.

I’d love to hear your thoughts if you’ve got an iPad, and I’d be happy to answer any questions you have. Leave them in the comments and we’ll discuss.

pf button both The Truth About the iPad
Genesis Theme Framework

Convince & Convert Runs on the Genesis Framework

The Genesis Framework, which powers this site, offers a huge selection of amazing designs which can change the way your site looks. They are easy to customize and include layout options as well as custom widgets, so get Genesis now!

Order The NOW Revolution

Social media and technology have changed business forever.

Buy Now
Post comment as twitter logo facebook logo
Sort: Newest | Oldest

You say, 'I think its a highly mobile DVD player' It can't play DVDs.
It is too heavy for old wrists to carry about. For reading on the letters are to uneven and change their sharpness when moving the ipad around.
The best way to judge its success is to see how many land up very soon in the secondhand dealers shops. Lots I bet.

I am unable to get the ipad to sync to my TV to show my keynote presentation. I have connected via the VGB cable but the RGB does not get any signal.

such as viewing Flash Ads? What are you missing out?

Thanks for the comment Derek. You're right. I should have said "movie
player." I like it a lot for that, and have now watched dozens of
films on iPad. I agree about the weight. A lot heavier than Kindle.
Glass screen adds to the weight, definitely.

You say, 'I think it’s a highly mobile DVD player' It can't play DVDs.
It is too heavy for old wrists to carry about. For reading on the letters are to uneven and change their sharpness when moving the ipad around.
The best way to judge its success is to see how many land up very soon in the secondhand dealers shops. Lots I bet.

thanks for the post about ipad. i love ipad too. ipad is my favourite gadget.

The Truth About the iPad | Blogging and Content Creation | Social ...: Convince and Convert Blog: Social Media Str... http://bit.ly/dxSX0y

thanks. IPad is great for conference tweeting, and blog commenting (like this one). But for writing long passages? No.

Great post Jay. I totally get the point of the iPad as a way to make casually web browsing, social networking, and ebook-reading simpler and trendier, but in no way are these things "computers". (Really laughed aloud at your comment that your macbook is a very very expensive typewriter!)

I blog for a living and I was really frustrated at how hard it is to type on the iPad. I think people who plan on using their iPads for blogging should seriously avoid an iPad and instead go for a laptop like a MacBook. And you should really consider Verizon instead of the iPhone and the horrendous service from AT&T (i.e. the world's most expensive flashlight).

I'm going to reference this post in my blog. Great post!

Every day that goes by, I use my phone (and Macbook) less, and iPad more. And MiFi is soooo much better than USB dongle. Surprised it hasn't taken off more yet.

Jay, I did the same calculation as you and opted for a Mifi rather than another AT&T wireless USB dongle.

At the same monthly cost, my data is better with AT&T (grandfathered in with an unlimited connection), but I checked and my current usage doesn't really hit the 5gb verizon cap. Making wifi available on the NYC commuter bus gives me the option of laptop (convertible Fujitsu tablet) or iPad; iPad gets the nod when I'm not trying to do heavy lifting of spreadsheets, word docs, etc.

When I'm clearing emails or reading (RSS, web, ReadItLater, etc.), the iPad is just more pleasant, even if the ability to sort emails to batch process seems to have eluded me so far.

Hmmm. RT @copyblogger: For more on that last tweet, check out The Truth About the iPad by @jaybaer - http://bit.ly/ctPSUg

@player112345 The Truth About the iPad by @jaybaer - http://bit.ly/ctPSUg

Good points, but I'm still just so tempted RT @jaybaer - http://bit.ly/ctPSUg

Jay - I love the iPhone, and my 15" Macbook Pro, and I'm sure that I'll cave in at some point and get an iPad, too, but I'll probably wait until the second generation, partly because there aren't any features that I can't live without (and I thank you for confirming that here with your review) and partly because I just plain don't want to spend the money on it strictly for the coolness factor right now.

I may be wrong about this, but it seems that most Apple products (and tech products in general, for that matter) are better in their second and third iterations. Maybe they'll add a camera, USB, etc. on the second gen device. I can wait. :)

Thanks very much for your thorough look at this product. Much appreciated.

RT @copyblogger: For more on that last tweet, check out The Truth About the iPad by @jaybaer - http://bit.ly/ctPSUg

iPad makes the MacBook Pro a really, really expensive typewriter. http://bit.ly/ctPSUg

Great outline. And, you've confirmed everything I already thought. A little disappointed with Apple's non-support of Adobe flash - which is what's stopping me... well that and I think I'll wait for the world to catch up.

Thanks Jay.

Great post RT @copyblogger For more on that last tweet, check out The Truth About the iPad by @jaybaer - http://bit.ly/ctPSUg

The Truth About the iPad http://bit.ly/ctPSUg (Via @copyblogger)

RT @jaybaer: The Truth About the iPad http://bit.ly/9oO7PQ

RT @jaybaer: The Truth About the iPad http://bit.ly/9oO7PQ

RT @copyblogger For more on that last tweet, check out The Truth About the iPad by @jaybaer - http://bit.ly/ctPSUg

RT @copyblogger: For more on that last tweet, check out The Truth About the iPad by @jaybaer - http://bit.ly/ctPSUg

RT @copyblogger: For more on that last tweet, check out The Truth About the iPad by @jaybaer - http://bit.ly/ctPSUg

RT @jaybaer: The Truth About the iPad http://bit.ly/9oO7PQ. > I was wondering how it would be to write blog posts. I would want that.

"The iPad is not a computer. Not even close." via @copyblogger @jaybaer The Truth About the iPad http://bit.ly/ctPSUg

Fm @JayBaer: iPad GREAT 4 media consumption, HORRID 4 creating it, though. http://bit.ly/atSL1f (via @copyblogger)

RT @copyblogger: For more on that last tweet, check out The Truth About the iPad by @jaybaer - http://bit.ly/ctPSUg

For more on that last tweet, check out The Truth About the iPad by @jaybaer - http://bit.ly/ctPSUg

RT @jaybaer The magic and misgivings of my first 4 days with iPad - http://bit.ly/9oO7PQ

Some practical thoughts Jay, Guess the response over iPad's success has been a mixed bag of equal significance on both positive and negative thoughts.I think it's just a step towards making the tablet computing technology work in the future.
Now it might just be called an iPhone which you use when you are at home....

RT @jaybaer: The Truth About the iPad http://bit.ly/9oO7PQ - Great post. This was one of my favourites this week - http://bit.ly/9IxDmz

RT @jaybaer: The Truth About the iPad http://bit.ly/9oO7PQ - Great post about the iPad. This was 1 of my favourites this week bit.ly/9IxDmz

RT @jaybaer: The Truth About the iPad http://bit.ly/9oO7PQ

RT @fruchter: The Truth About the iPad http://ff.im/-iSi9B

RT @fruchter The Truth About the iPad http://ff.im/-iSi9B

"The iPad: like a remote control with a cord..cool,but not transformative"...RT @jaybaer: The Truth About the iPad http://bit.ly/9oO7PQ

Thanks dude. Instead of spending $600 on this stupid thing I think I'm going to go spend $400 on something that does more: a laptop.

yeah, interesting non-multi-user experience. I hadn't thought of that. Setting up multiple iPods on an iMac or PC was never easy either until later generations.

It's about total control. USB and external memory slots = giving up a little control.

camera support is there, it's not activated, just like multitasking support has been there in the OS but not activated. Cameras are dirt cheap, in every phone, but to do video calls, there's a little more IP involved, which would have hiked the price and may have impacted battery life.

OSX would be too much of a drain on battery and performance on a device this size.

it goes on the short business trip, in your briefcase/backback/messenger bag. Many people leave their laptops at home on 1-2 day trips already and just bring BlackBerries or iPhones (especially the tradeshow crowd unless you are a member of the press or blogosphere, and unless you have to give a presentation).

For a week-long trip, it might be the laptop.

Morning Jay! RT @jaybaer The magic and misgivings of my first 4 days with iPad - http://bit.ly/9oO7PQ

RT @inspiredmag: The Truth About the iPad http://bit.ly/biW5Ws

Thanks Jay! That is really helpful. I do have a Netflix account and it sounds like the iPad would actually work well for me since I don't use my television much. And it sounds kind of cool to use for newspapers and magazines.

RT @maddiegrant: The Truth About the iPad http://j.mp/cdyqHn