Your Words are Your Ambassadors

Your Words are Your Ambassadors - Content Pros Podcast

Ann Handley is the Chief Content Officer for MarketingProfs, a company that offers real-world education for modern marketers through training, best practices, research, and other content. She also literally wrote the book on how to create great marketing content with her bestseller, Everybody Writes.

Content Marketing

8 New B2B Video Content Marketing Trends

8 New B2B Video Content Marketing Trends

The “play” button is the most compelling action on the web, but creating great video content isn’t easy. These words of advice from some of the most prominent thought leaders in video marketing can help guide your strategy and point you toward high engagement (and ultimately sales) from your customers.

Is Writing Still the Most Important Social Skill?

Social Pros Podcast with Ann Handley

Ann Handley, Chief Content Officer at MarketingProfs, joins the Social Pros Podcast this week to discuss the essentials of writing in the visual media marketing world, key points of wisdom from her new book Everybody Writes, and the fact that honing your writing skills will make you a stronger digital marketer.

Content Marketing

The Biggest, Yet Never Mentioned, Benefit of Content Marketing

Text Content on colorful wooden cubes

We can pretend we’ve all accepted the commonly understood benefits of content marketing. But we’d be pretenders. Let’s deal with the digits. Content marketing can help you make money. Planned and executed by marketing professionals, your content marketing efforts will drive traffic to your site and increase leads. It’s capable of playing a role in helping you better […]

Social Media Strategy

10 Content Marketing Must-Do’s for Brands

Pen Mightier than Sword

Calling all content marketers! We would LOVE your ideas and insights on this new content production survey from our friends at Rundown. It should only take a few minutes, and you’ll get a copy of the report when it’s been analyzed in August. Thank you for your time and brilliance! Marketing is a fun place […]

Digital Marketing, Power Of

The Power of Storytelling

Sometimes this notion of “storytelling” in business seems folly, conjuring up thoughts of bedtime, folklore, embellished narrative, and performance art. It reminds me of entertaining my young children on long car rides by listening to Kipling’s take on how the camel got his hump. (Spoiler: The camel was a jerk, and that hump was a magic […]

Social Media Tools

10 Social Media Pros Pick Their Favorite iPad Case

modulRCase

Given the extraordinary buffet of technology and tech-related options and alternatives available to us, it fascinates me to learn what people I know and trust use on a day-to-day basis. In this, the debut edition of What The Pros Use, I polled a group of social business and content geniuses to determine what they use […]

Digital Marketing, Social Media Case Studies, Social Media Strategy, PR 20, Social Media Marketing, Twitter Top 20 Interviews

Ann Handley – The Twitter 20 Interview about Social Media, Content and Journalism

about-ann-handley

Ann Handley is kinda busy. She’s the Chief Content Officer of Marketing Profs, crack editorial overlord of Marketing Profs’ Daily Fix blog, contributor to the Huffington Post, author of the Annarchy blog, and a mother. She also co-founded the digital marketing portal ClickZ. In addition to her lengthy resume, she’s truly one of the best […]