Ann Handley is the Chief Content Officer for MarketingProfs, a company that offers real-world education for modern marketers through training, best practices, research, and other content. She also literally wrote the book on how to create great marketing content with her bestseller, Everybody Writes.
The “play” button is the most compelling action on the web, but creating great video content isn’t easy. These words of advice from some of the most prominent thought leaders in video marketing can help guide your strategy and point you toward high engagement (and ultimately sales) from your customers.
The best way to learn how to break through the content marketing noise is to find out which content marketers are successful at it and learn from their experiences, strategies, and mistakes. The top 10 content marketers of 2014 share their tips and advice so you can ramp up your content marketing game today.
Ann Handley, Chief Content Officer at MarketingProfs, joins the Social Pros Podcast this week to discuss the essentials of writing in the visual media marketing world, key points of wisdom from her new book Everybody Writes, and the fact that honing your writing skills will make you a stronger digital marketer.
It’s getting crowded in here. Marketers always kill the golden goose, and content marketing is next on the chopping block. The volume of content being created now is enormous, and we’re nowhere near the apex of the content creation trend. Companies are creating more and more and more and more content for three reasons: The […]
Each quarter, ecommerce optimization firm Monetate publishes a report that analyzes traffic and conversion efficacy on thousands of leading e-retail websites. The report for the first quarter of 2013 peered into more than 500 million online shopping browser sessions. The results were shocking. Along with my friend Mitch Joel, author of CTRL ALT DELETE, I […]
We can pretend we’ve all accepted the commonly understood benefits of content marketing. But we’d be pretenders. Let’s deal with the digits. Content marketing can help you make money. Planned and executed by marketing professionals, your content marketing efforts will drive traffic to your site and increase leads. It’s capable of playing a role in helping you better […]
Calling all content marketers! We would LOVE your ideas and insights on this new content production survey from our friends at Rundown. It should only take a few minutes, and you’ll get a copy of the report when it’s been analyzed in August. Thank you for your time and brilliance! Marketing is a fun place […]
Sometimes this notion of “storytelling” in business seems folly, conjuring up thoughts of bedtime, folklore, embellished narrative, and performance art. It reminds me of entertaining my young children on long car rides by listening to Kipling’s take on how the camel got his hump. (Spoiler: The camel was a jerk, and that hump was a magic […]
Given the extraordinary buffet of technology and tech-related options and alternatives available to us, it fascinates me to learn what people I know and trust use on a day-to-day basis. In this, the debut edition of What The Pros Use, I polled a group of social business and content geniuses to determine what they use […]
The intermediary is dead. We don’t need to rely primarily upon the media or some other conduit to communicate with our prospects and customers – we can do it ourselves. Eventually, every company is going to have to think of itself as a TV station and a magazine. Telling your story and answering customer questions […]
Ann Handley is kinda busy. She’s the Chief Content Officer of Marketing Profs, crack editorial overlord of Marketing Profs’ Daily Fix blog, contributor to the Huffington Post, author of the Annarchy blog, and a mother. She also co-founded the digital marketing portal ClickZ. In addition to her lengthy resume, she’s truly one of the best […]