Ann Handley is the Chief Content Officer for MarketingProfs, a company that offers real-world education for modern marketers through training, best practices, research, and other content. She also literally wrote the book on how to create great marketing content with her bestseller, Everybody Writes.
The “play” button is the most compelling action on the web, but creating great video content isn’t easy. These words of advice from some of the most prominent thought leaders in video marketing can help guide your strategy and point you toward high engagement (and ultimately sales) from your customers.
The best way to learn how to break through the content marketing noise is to find out which content marketers are successful at it and learn from their experiences, strategies, and mistakes. The top 10 content marketers of 2014 share their tips and advice so you can ramp up your content marketing game today.