How to Match 10 Key Success Metrics to Your Blogging Strategy
- March 4th, 2010 | Written By: Jay Baer
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If you’re blogging for business, rather than blogging about your cat, baby, fashion addiction, or crush on Taylor Swift, you need to set some success metrics.
Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. Is anyone out there? Does anyone care?
However, [...]
Tagged as: blog, blog strategy, blogging, content creation, corporate blogging, social media, social media ROI, success metrics, web analytics
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The 39 Social Media Tools I’ll Use Today
- February 17th, 2010 | Written By: Jay Baer
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Amazingly, it seems like there’s more social media tools than Jonas brothers, with the gap growing every day.
I don’t feel the need to experiment with every new piece of software that emerges from its chrysalis, but I do feel a responsibility to you and my clients to have some idea of what’s out there [...]
Tagged as: blogging, content creation, email marketing, facebook, mobile marketing, Social Media Marketing, social media metrics, social media tools, twitter
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Please Help Me Pick a New Look For My Blog
- February 5th, 2010 | Written By: Jay Baer
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I’ve been making a few tweaks to Convince & Convert recently, with the help of my friend (and Wordpress/SEO ninja) Chuck Reynolds.
We’ve added Disqus as the commenting system. Changed the sharing tools to incorporate Sexy Bookmarks plug-in (Michael Stelzner at Social Media Examiner turned me on to it). We’re working on tweaking the subscription center [...]
Tagged as: blog, blogging, convince & convert, design and usability, jay baer
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Should a Blog be Your Social Media Hub?
- January 26th, 2010 | Written By: Jay Baer
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The divine corporate blogging expert Debbie Weil recently asked this question on her blog, as part of a Kindle version refresh of her excellent book “The Corporate Blogging Book.”
Debbie asked me to think about whether a blog should be the social media hub – your epicenter, the place where you’re trying to bring your customers [...]
Tagged as: blog, blog strategy, blogging, debbie weil, facebook, social media, social media hub, social media strategy, twitter
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4 Ways Bloggers Differ From Reporters
- January 21st, 2010 | Written By: Jay Baer
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You have to pitch bloggers differently than reporters. The marvelous Dave Fleet writes a lot about this topic, and Chris Brogan produced a terrific, straightforward post about blogger pitching recently.
Here’s my thoughts on some advanced blogger pitching ideas and the key differences between bloggers and reporters.
Influence is Made Not Born
Guess how many readers this blog [...]
Tagged as: bloggers, blogging, influencers, pr 2, public relations
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Get More Bait in the Water
- December 30th, 2009 | Written By: Jay Baer
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How can you catch more fish? By using more poles.
If you’re going to create social media content to establish or perpetuate thought leadership for you, your company, or your clients, you can’t silo your ideas.
The old method of thought leadership was to create a white paper. A carefully crafted, highly edited, incredibly boring, 18-page tree [...]
Tagged as: atomized content, blogging, blogs, content strategy, podcasts, social media, social media content, Social Media Marketing, thought leadership
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Does Your Corporate Blog Measure Up
- December 17th, 2009 | Written By: Jay Baer
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There’s a fair amount of agreement on principles on an effective blog, and even widespread head nodding regarding what success metrics are important. However, there’s very little available with regard to blog metrics benchmarking, and how your blog compares to others.
I’m hoping to change that. And you can help by taking this short survey.
My [...]
Tagged as: blog metrics, blogging, blogs, compendium blogware, survey, web analytics
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More Is More – A Social Media Case Study
- November 19th, 2009 | Written By: Jay Baer
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The last in a 3-part series this week on social media case studies.
Sometimes, your customers should be the star of your social media show, not the brand.
Such is the case for Spellbinders Paper Arts, a five year-old manufacturer of tools for the paper crafting enthusiast. If you’re looking to create the all-time greatest holiday card [...]
Tagged as: blogging, brand communities, social media, social media case studies, social media case study, Social Media Marketing, social media ROI, social media strategy, Spellbinders
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11 Must-Dos for the Serious Blogger
- November 17th, 2009 | Written By: Jay Baer
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First in a three post series this week about social media case studies.
11 Must Dos For The Serious Blogger
View more documents from Jason Baer.
If your blog is essentially a post-modern diary where you share your deepest, personal feelings about life in a cathartic way, this is not the post for you. However, if you blog [...]
Tagged as: blog advice, blog community, bloggers, blogging, blogs, community, content creation, presentations, social media, Video Blogs
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Finally! A Blog Post Scoreboard
- October 27th, 2009 | Written By: Jay Baer
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Knowing which of your blog posts are most successful, and in what way, is invaluable in the never-ending process of honing your blog’s content approach and community
orientation. Bloggers have always been challenged by on one hand having both a surplus of potential success metrics, and a scarcity of data aggregation tools.
The new PostRank [...]
Tagged as: analytics, blogging, blogs, postrank, postrank analytics, social media, Social Media Marketing, web analytics blog metrics
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