Convince and Convert Blog: Social Media Strategy and Social Media Consulting

The 3 Amigos: Email, Blogging, Social Sharing

August 19th, 2010 | Written By: Jay Baer
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For a while now, there’s been too much talk about social media vs. email vs. search. All of these tactics can work together seamlessly to create a robust, optimized content marketing engine that pays real dividends in increased website traffic, and conversions. A collaboration between RESMARK Systems (a provider of hospitality software), Western River Expeditions [...]

Tagged as: blogging, Compendium, compendium blogware, content creation, content marketing, email marketing, exacttarget, RESMARK, social media case studies, social media success metrics, social sharing, Western River

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Are You Growing Enough Voices

July 27th, 2010 | Written By: Jay Baer
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I’m back from my family vacation in Canada. While I was away, Convince & Convert featured 11 guest blog posts from friends, clients, and colleagues. Some of the guest writers blog on occasion at their own sites. None of them blog routinely. You might expect that this blog that has been written almost entirely by [...]

Tagged as: blogging, content creation, content marketing, content strategy, Convince and Convert, Guest Posts

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Does Your Blog Have a Long Tail

April 20th, 2010 | Written By: Jay Baer
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Most smart bloggers try to focus on a few, key search terms in their blog content. But the reality is, your blog is probably a lot more broad than you think. Last week, I co-published a white paper with Chris Baggott, the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long [...]

Tagged as: blog, blogging, Compendium, content creation, content marketing, keyword selection, long tail, search marketing, search optimization, SEO, white paper

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5 Ways to Make Friends with Strangers on Your Blog

March 23rd, 2010 | Written By: Jay Baer
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Remember in high school, when someone would throw a party when their parents were out of town? At first, you knew everyone at the party. They were all friends of the host, nervously alternating between drinking Bartles & Jaymes wine coolers, and trying not to break anything. But then, it all changed. The party got [...]

Tagged as: blogging, blogs, Compendium, content creation, web analytics, web usability

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How to Match 10 Key Success Metrics to Your Blogging Strategy

March 4th, 2010 | Written By: Jay Baer
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If you’re blogging for business, rather than blogging about your cat, baby, fashion addiction, or crush on Taylor Swift, you need to set some success metrics. Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. Is anyone out there? Does anyone [...]

Tagged as: blog, blog strategy, blogging, content creation, corporate blogging, social media, social media ROI, success metrics, web analytics