Clicks aren’t everything, but they are important. 5 under-the-radar ways to get more clicks from Jay Baer and Convince and Convert.
In the world of blogging for business, we have entered the arms race era. As I’ve talked about before, it’s not about blogs these days, it’s about blog posts. The day-to-day audience that reads a particular blog every day, fed to them by email and/or RSS, is fading away. Instead, […]
Blog posts fail not because they aren’t good, but because they aren’t strategic, and don’t use big data to give them the best chance for success. Jay Baer explains how to fix it.
In digital marketing, if you don’t learn, you die. The best way to keep learning? Read, a lot. These 33 blogs can get you started.
Take a macro look at how one agency manages tons of content with an efficient content development process.
Identifying influencer personas is a crucial first step in effective blogger outreach. This cheat sheet will help get you started.
How did Canva’s Design School triple their traffic in 60 days? It all came down to refining their content strategy.
Strategizing your content plan is one thing. Now how about actually executing it? The Convince & Convert Managing Editor tells you how.
What makes a super-blogger, one who attracts thousands of views and shares with each post? It all comes down to these three strategies.
We know it’s essential to devote time to great content, but time is precious. The solution? Leverage your investment in content creation.
The visual styling of a blog post can make or break your blog post. Take advantage of every tool you’ve got to keep your reader engaged.
When you need to get more assets for your content marketing, let contributors participate in the format they prefer, not the format you think you need. Here’s why:
Using intrigue to drive traffic to your post is one method of encouraging visitors. But, having the ability to write catchy titles is not going to help you grow the responsive audience you need. Here are four ways to create compelling content that will cause your target audience to take action.
Jenny Barnett Rohrs, Founder of Craft Test Dummies, joins the Social Pros Podcast this week to discuss how successful social media is often a slow burn, staying authentic to a trusting and supportive audience, and building a social empire as a passion project.
In this edition of Blog Rescue, we look at an issue that’s behind many, many business blogs: the challenge of limited resources and the need to get employees beyond the marketing team to contribute.