Spike Jones – The Twitter 20 Interview on Word of Mouth Marketing
- September 4th, 2009 | Written By: Jay Baer
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Marketing is about campaigns. Word of Mouth is about movements. So says Spike Jones, Firestarter at Brains on Fire, the Greenville, South Carolina agency that has been lauded in a shopping cart full of articles and books.
A director of the Word of Mouth Marketing Association (WOMMA), Spike has an incredibly clear picture of how word [...]
Tagged as: brains on fire, Change This, conversation marketing, movements, social media, Spike Jones, twitter, Twitter 20, WOMMA, word of mouth, word of mouth marketing
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Find Your ONE THING Before Launching in Social Media
- December 29th, 2008 | Written By: Jay Baer
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(originally written for MarketingProfs Daily Fix)
The history of marketing has been an unending stream of “biggest sale ever,” “now with extra raisins,” and “easy financing available.” The power of social media is that it allows consumers to peek behind the curtain of brands that have historically been stoic, pushy, and unresponsive.
Successful social media programs cannot [...]
Tagged as: brains on fire, conversation marketing, exide batteries, fiskateers, mighty interactive, rockford fosgate, social media, Social Media Marketing, social media strategy, zappos
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