Community Management

4 Ways To Fix Your Facebook Problem


There has been a ton of conversation around Facebook’s declining organic reach for businesses. I wrote about it recently in a very popular post on this blog. Continuing the conversation, my brilliant friend and collaborator Robert Rose from Content Marketing Institute wanted to get some thinking about Facebook from a few colleagues, so he asked […]

Content Marketing

7 Ways to Take the Media World by Storm

Epic Content Marketing

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). We also had the opportunity to interview Joe, and following this excerpt is the exclusive Q&A between Joe and Jay Baer. […]

Content Marketing

How Much Content Do You Need? Here’s a Formula

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I was in St. Louis the other day, talking Youtility at an event put together by my friends at Standing Partnership, a killer reputation management firm. It was on the official book launch day, so that was a milestone to remember. Also memorable was a great question from the audience. One of the three ways […]

Content Marketing

The 6 Stages of Exposing Yourself with Content Marketing

jay baer joe pulizzi kimono

In just 10 years we’ve moved from laggards pondering whether they even wanted a website, to a circumstance where “content marketing” and “corporate storytelling” are garnering serious budgetary resources. But have we let the pendulum swing too far? Is it always a net positive to create and give away content on behalf of your company? […]

Content Marketing

Joining Forces With Content Marketing Institute

Joining Forces With Content Marketing Institute | Content Marketing | Social Media Consulting - Convince & Convert

We’ve entered an age where every company needs to think of itself as a TV station, as a magazine, as a newspaper. Telling your story in a relevant, authentic fashion across a multitude of modalities is the marketing of the present (especially for B2B). Since I started in strategy, information architecture, persona development, and content […]