4 Critical Steps for Marketing in a Recession (video)
- December 11th, 2008 | Written By: Jay Baer
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Greetings. I’ve put together another video blog post, this time on a subject that’s on everyone’s mind: How to Market in a Recession. Do you believe?
Tagged as: conversion rate, customer service, email testing and optimization, integrated marketing, marketing tactics, multi-variate testing, ppc copywriting, web analytics, web analytics and testing, Web site analytics, Web site testing and optimization
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Bloggers: Who Is In Your Fab Five?
- October 20th, 2008 | Written By: Jay Baer
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Thanks to Jason Falls for the inspiration (okay, it’s a straight rip-off) for this post. Jason pointed out five lesser-known bloggers that he reads regularly (including Convince & Convert). His post seems to have triggered an a-ha moment, as several other excellent social media bloggers including Mack Collier and Amber Naslund have posted similar lists [...]
Tagged as: advertising agencies, blog, blogger, blogs, conversion rate, email marketing, new business, PR firms, social media
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Agencies Need to be Testing Landing Pages
- July 21st, 2008 | Written By: Jay Baer
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Average length of stay on a Web site is approximately 2 minutes and 30 seconds overall. Approximate length of stay by visitors coming from search is about 10 seconds. Why the difference? Search users are less likely to know your company and its attributes in advance, and they know there are several other options available [...]
Tagged as: ad agencies, advertising agencies, conversion rate, cost per click, landing pages, marketing tactics, pay-per-click, ppc, ppc programs, PPC tips, quality score, ROI, search marketing, SEM, web analytics and testing, Web site Analytics and Metrics, web site analytics and testing, Web site testing and optimization
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Google’s Popularity is Costing You Money
- June 30th, 2008 | Written By: Jay Baer
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Paid search management vendor Covario said today that PPC spending was up 52% in Q1 2008 versus 2007. 52% is a big leap for an already red-hot digital marketing tactic. But perhaps more interesting was the finding that Google took in 85% of the paid search spend in the first quarter. (No wonder Yahoo! rushed [...]
Tagged as: ad sense, conversion rate, cost per click, keyword selection, online media planning, pay-per-click, ppc, ppc programs, PPC tips, recession proof marketing, ROI, search management, search marketing, SEM
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How to avoid the 3 critical mistakes of online advertising
- January 15th, 2007 | Written By: Jay Baer
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$15.9 billion. That’s what eMarketer projected was spent on U.S. online advertising in 2006. For a dose of perspective, that’s more than was spent on local radio ads, cable TV ads, billboards, and B-to-B Magazines like Solid Waste & Recycling. In truth, online advertising trails only network television, local newspapers, and consumer magazines in total [...]
Tagged as: conversion rate, Internet Advertising, landing pages, online ad testing and optimization, online media planning, rich media internet advertising
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