Social Business Is About Actions Not Words

Social Business Southwest airlines

I cried a little on a plane last week. It wasn’t due to a delay, an uncomfortable seat, or peanut salt getting in my eye. It was because I saw a shining example of “social business” at work in the real world. Mid-way on a Southwest Airlines flight home from a speaking engagement in Ft.

The 3 Building Blocks of Social Business Evolution

Michael Brito

Guest post by Michael Brito, Vice President at Edelman Digital. He writes the Britopian blog, and wrote the new social business book, Smart Business, Social Business: A Playbook for Social Media in Your Organization (available July 26) Building a business is easy. Start with an idea. Find a wicked developer who is willing to work

5 Attributes of a Healthy, Real-Time Culture

Jones Bottled Soda Products_ Products_ Jones Soda Co.

The future of business is not in measured, scrutinized answers or carefully planned initiatives. Business will soon be about near-instantaneous response; about making the best decisions you can with the extremely limited information you have; about every customer being a reporter, and every reporter being a customer; about winning and losing customers in real time,

Why You Need to Open the Kimono in Social Media

It’s more about the social, than it is about the media. It’s easy to forget that when we’re besieged by technology and tools inventions and announcements every single day. But the fact that your company has a Twitter account, or a Facebook page, or uses CoTweet (client), or has a blog doesn’t mean a damn

Why You’re the Key to Social Media Success

social media is about you

The biggest obstacle standing in the way of companies’ embrace of social media isn’t the tools, or measurement confusion, or even being able to make the time to do it day-to-day. The biggest obstacle is corporate culture. New research from White Horse of 104 companies found that in 86% of companies, executives are not using