Build Your Brand by Marketing Sideways
- December 18th, 2008 | Written By: Jay Baer
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Marketers have been told for years to focus on benefits, not features. In this new era of marketing, you can toss both out the window. I wrote a post recently on Marketing Profs Daily Fix about finding your one thing in social media, and building your outreach efforts around it. The one thing isn’t something [...]
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