Don’t Settle For Social Stats, Get Customer Insights

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Lisa Joy Rosner, CMO of Netbase,¬†joins the Social Pros Podcast this week to discuss using social chatter data and insight to understand more about your customers, and as a result, more about your business. Read on for some of the highlights or listen below for the full podcast. Listen Now Click the play button to […]

Social Media Measurement, Social Media Tools, Facebook, Social Media Measurement, Social Media Metrics

How to Track Facebook Success Or Failure with Real-Time Stats

Right This Minute PageLever Now

There’s been lots of gnashing of teeth and wringing of hands and pounding of keyboards about Facebook’s Edgrerank lately. “How dare they!” pontificate the social pure bloods. “We put forth the effort to get fans to ‘like’ our page, and now we have to PAY Facebook to reach them? It’s an outrage!” It’s not. Facebook […]

Social Media Tools, Facebook

How to Know When to Promote a Facebook Post

When do you promote a facebook post

Social media has never been inexpensive, just different expensive. But now, the last vestiges of false assumptions about the true cost of social marketing are being wiped away. Facebook’s changes to EdgeRank¬†essentially require that Pages pay a fee to reach more than 15 out of every 100 of their fans. How long until Twitter follows? […]

Community Management, Social Business, Social Media Measurement, Social Media Strategy, Social Media Tools, Brand Communities, Facebook, Social Media Marketing, Social Media ROI, Social Media Staffing and Operations

Digital Sharecropping – Why Most Facebook Customization is Wasted Effort

sharecropping

Part 3 of a 3-Part Rant The time, money, and overall exertion being spent on customizing Facebook fan pages is largely misspent. Just because you CAN replicate much of your corporate website functionality on Facebook, doesn’t mean you SHOULD. Your Facebook fan page is not a collectible automobile. You do not get extra brand advocacy […]