How Huffington Post and Obama Killed the New York Times Online

AdAge revealed recently that the New York Times reported a steep 17.9% decline in ad revenues for July. Not unexpected, as many print behemoths are getting pummeled in this economy. (See related post “Is Digital Marketing Killing Magazine Ads”) However, NYTimes.com and the company’s other online efforts grew only .9% in July, compared to double [...]

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How Google Plans to Control TV Advertising and Crush Agencies

AdWeek ran an interesting story a few days ago about Google’s foray into television advertising. As I’ve been saying for years, Google’s ultimate plan is to be the middle-man for all advertising, everywhere. 
There are clearly inefficiencies in the buying and selling of traditional media. It requires multiple phone calls and emails and spread sheets. Why? [...]

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3 New Features for Google’s Ad Planner

Google announced on Friday via one of their blogs that they have added 3 new features to Ad Planner. 

(note: for more about Ad Planner, and Google’s long-term plan to totally change the ad agency business, read this post from Convince & Convert’s greatest hits)
Impressive that Google has made pretty significant upgrades to Ad Planner only [...]

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Google to Show Search Volume – Another Blow to Agencies

In a LOOOOONG overdue move that provides some much-needed transparency to the PPC business, Google has added search volume data to their keyword research tool. 
This means that when you use Google to research potential search terms for your clients’ pay-per-click campaign, Google will actually give you an idea of how many people actually search for [...]

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Google’s Ad Planner Will Demystify Internet Media Buying

Lots of hand wringing this week as Google launched their new Ad Planner, an online site comparison tool that utilizes data from Google members (pretty much the whole world) to categorize and evaluate Web sites.
This comes on the heels of Quantcast’s unveiling of their free Media Planner tool, which offers similar functionality.
Until now, meaningful [...]

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The Death of the Deal: Google aims to transform old school media buying

Rerouting inefficient markets is what the Internet does best. Wherever lack of information transparency requires regular folks to use specialists to make a transaction, the Internet will discredit and then cripple that industry. The former travel agents and stockbrokers serving your Bloomin’ Onion at Outback can attest to the Net’s unique ability to eliminate the [...]

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