Social Media Tools

Don’t Be a Social Media Guinea Pig

THE NEXT BIG THING

When it comes to social media, there are few sure bets. One thing’s certain, however: people go nuts for new stuff. Show someone the latest gizmo, doodad, or whatchamacallit dubbed the “Next Big Thing,” and it will be very difficult for him or her to resist the urge to jump aboard. There’s something a little crazy, however, […]

Content Marketing

5 Content Marketing Assets You Forgot You Had

Stanford Smith

Stanford Smith obsesses about how to get small business blogs noticed and promoted at Pushing Social, except when he’s chasing large mouth bass! It’s usually a look of pure terror. I’m sitting across the desk from a professional and confident marketing executive. We’ve discussed the benefits of social business. He is on board with making […]

Mobile

Voice Computing Puts the Words Back in Your Mouth

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Guest post by Tim Hayden, co-founder and CMO of 44Doors, a mobile SaaS and consulting firm based in Austin, Texas. As tens of thousands of technophiles rolled into Austin last week, many of them pondered the possibilities of voice search and interactive voice response. The week prior in New York, I had a number of […]

Content Marketing, Social Media Tools, Blogging and Content Creation, Pinterest

Will The Rise of the Photo Apps Kill the Written Word?

Will The Rise of the Photo Apps Kill the Written Word

Ekaterina Walter is a social media strategist at Intel. She is a part of Intel’s Social Media Center of Excellence and is responsible for company-wide social media enablement and corporate social networking strategy. She was recently elected to serve on the board of directors of WOMMA. Overall, the statistics point in just one direction: blogging […]

Social Media Strategy, Personal Branding

Are You Passionate About Social Media, Or Obsessed?

are you passionate about social media

Guest post by Marjorie Clayman, resident blogger at www.margieclayman.com. She works at Clayman Advertising, Inc., her family-owned full-service marketing firm.   Passion or Obsession? No, I’m not talking Calvin Klein scents. Actually, I’m putting forth a question to you. Are you passionate about social media or are you obsessed with social media? “Passion” has become one of […]

Guest Posts, Social Media Case Studies

It’s About Response, Not Engagement

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Guest post by Jeff Molander, Author of the new book, Off the Hook Marketing: How to Make Social Media Sell for You and adjunct professor, Loyola University Business School. He blogs at http://www.makesocialsell.com/blog/. We’re all listening, engaging, sharing, posting, updating. But with what business outcome in mind? When we say engagement, might we really mean […]