A few minor changes to your campaign’s design, messaging, or timing can lead to major gains in conversions. These easy A/B tests can help.
Your headlines suck. They’re boring, they’re formulaic, and they’re so jammed with exact match keywords that even black hat SEOs are rolling their eyes and mumbling, “Seriously?” Oh sure, you’ve read all the content marketing blog posts that tell you to use exciting words, or that you need to use the very precise keyword combination […]
I’ve been writing Convince & Convert for more than two years, and have produced more than 300 posts. Mostly from me, with some terrific assistance from talented guest authors. Last week, I was on a content marketing discussion panel (moderated by Jeff Rohrs) at the ExactTarget Connections conference. I was joined by Joe Pulizzi from […]