How to Cut Out Advertising in Favor of Inbound Marketing

Dan Moyle, Amerifirst

Dan Moyle, inbound marketing evangelist at Amerifirst, joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. Read on for some of the highlights and tweetable moments, or listen to the full podcast. […]

Guest Posts, Social Business, Social Media Strategy, Social Business

The Hybrids are Coming: Evolution of the Prototype Marketer

Paul Roetzer

Paul Roetzer (@paulroetzer) is founder and CEO of PR 20/20, a Cleveland-based inbound marketing agency, and author of The Marketing Agency Blueprint (Wiley). Digital marketing has revolutionized the industry, and the job market. Corporate marketing departments and marketing agencies struggle to recruit and retain qualified professionals for career paths that did not exist three years ago, while academic […]