Op-eds are becoming a go-to news source for many consumers, presenting inbound marketers with unique opportunities for branded content.
Inbound marketing is about building trust, not making sales. Learn ways to turn your blog readers into paying customers by building advocates, then customers.
Is the problem marketing personalization? Or is the nearly universal expectation of service due to smartphone adoption? Content marketing is not the problem; it’s actually the solution.
HubSpot’s recent IPO has left us with a provocative question about the efficacy of inbound marketing and whether or not it has lived up to the “hype” in recent years.
In the past, public relations has revolved around pushing a message out to a targeted audience to build awareness and drive sales. As traditional public relations continues to migrate to digital PR, content marketing, and inbound marketing, many PR professionals are aggressively learning new skills and adapting their processes to fit the changing environment. The […]
Paul Roetzer (@paulroetzer) is founder and CEO of PR 20/20, a Cleveland-based inbound marketing agency, and author of The Marketing Agency Blueprint (Wiley). Digital marketing has revolutionized the industry, and the job market. Corporate marketing departments and marketing agencies struggle to recruit and retain qualified professionals for career paths that did not exist three years ago, while academic […]
Maybe what we need is a little deconstruction. At Monday’s Social Fresh conference in St. Louis, I was delighted to join Sarah Evans, Jason Falls, Amber Naslund, and Zena Weist on the closing panel discussion. During the session, an audience question got me fired up (no surprise, as the Social Fresh attendees were a very […]