Trust is key to business. Being straightforward and authentic in your marketing creates trust. So why don’t companies do that? A great example of trust in action, from Jay Baer.
My friend Marcus Sheridan wrote a very forthright blog post (as is his custom) recently called “8 People That Dramatically Impacted My Life in 2013.” I was amazed and gratified to have been mentioned in that post. Here’s what Marcus wrote: I’m going to be very honest here and say […]
In addition to my work as a social media and content marketing consultant working with the great team here at Convince & Convert, I’m a professional speaker. I’ve been speaking publicly for a long time, and have really ramped it up in the past four years to the point that […]
It’s almost September, which means it’s almost time for Content Marketing World, the Lollapalooza of the content marketing industry. It’s thousands of smart professional content types, converging all at once on downtown Cleveland to figure out how to create and propagate content that wins the hearts and minds of customers […]
We can pretend we’ve all accepted the commonly understood benefits of content marketing. But we’d be pretenders. Let’s deal with the digits. Content marketing can help you make money. Planned and executed by marketing professionals, your content marketing efforts will drive traffic to your site and increase leads. It’s capable of playing a […]
Social media and content marketing are in the middle of an arms race. Channel and opportunity proliferation combined with surging boardroom interest have created a pervasive atmosphere of “more is better.” The veracity of that outlook is debatable, and I typically counsel corporate clients to do less, but to be […]
They say we’re in the Information Age, and from the looks of it, they’re right. We live in a time of immediate answers. If you have a question, you get it, right then and there. And if you don’t get it, you keep looking, because that’s what you (and the […]
This is Episode 15 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Marcus Sheridan of The Sales Lion. Read on for insights from Marcus, and our Social Media Stat of the Week (this week: email opens on smartphones and tablets have grown […]