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May 5, 2009 Written By: 31 Comments

Social Media – Marketing Without a Shelf Life

social-media-marketing-gift

In marketing, social media is the gift that keeps on giving. The trouble with traditional communication is that it’s ephemeral. Your print ad, TV spot, outdoor ad or press mention can have tremendous marketing value, but only while you’re paying to make it so. It’s like trying to communicate with rainbows – momentarily fantastic, but

Filed Under: Blogging and Content Creation, Social Media Marketing Tagged With: , , , , , ,
April 15, 2009 Written By: 8 Comments

Are New Customers Killing Your Company?

social-media-strategy-free-hugs

(Originally written for MarketingProfs MPdailyfix blog) I’m sure you’ve heard the maxim that it costs a lot more to get a new customer than it does to retain an existing customer. It makes perfect sense, right? So why is it that we spend so much time and money in violation of that credo? At the

Filed Under: Email Marketing Advice, Integrated Marketing and Media, Social Media Marketing Tagged With: , , , , , ,
January 20, 2009 Written By: 9 Comments

Brands Must be Social Media Selfish

Are you protecting your social media brand? I was followed on Twitter last night by @trynetflixfree As a long-time Netflix member, I clicked the link to determine whether I should follow back. Much to my surprise, @trynetflixfree is a Netflix affiliate, trying to drive new subscribers via banal appeals on Twitter. I don’t begrudge the

December 18, 2008 Written By: 16 Comments

Build Your Brand by Marketing Sideways

heinz-talk-to-the-plant

Marketers have been told for years to focus on benefits, not features. In this new era of marketing, you can toss both out the window. I wrote a post recently on Marketing Profs Daily Fix about finding your one thing in social media, and building your outreach efforts around it. The one thing isn’t something