Social Media – Marketing Without a Shelf Life
- May 5th, 2009 | Written By: Jay Baer
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In marketing, social media is the gift that keeps on giving. The trouble with traditional communication is that it’s ephemeral. Your print ad, TV spot, outdoor ad or press mention can have tremendous marketing value, but only while you’re paying to make it so. It’s like trying to communicate with rainbows – momentarily fantastic, but [...]
Tagged as: atomized content, blogs, content marketing, marketing strategy, social media, Social Media Marketing, webinar
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Are New Customers Killing Your Company?
- April 15th, 2009 | Written By: Jay Baer
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(Originally written for MarketingProfs MPdailyfix blog) I’m sure you’ve heard the maxim that it costs a lot more to get a new customer than it does to retain an existing customer. It makes perfect sense, right? So why is it that we spend so much time and money in violation of that credo? At the [...]
Tagged as: email marketing, integrated marketing, marketing strategy, relationship marketing, social media, social media ROI, social media strategy
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Brands Must be Social Media Selfish
- January 20th, 2009 | Written By: Jay Baer
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Are you protecting your social media brand? I was followed on Twitter last night by @trynetflixfree As a long-time Netflix member, I clicked the link to determine whether I should follow back. Much to my surprise, @trynetflixfree is a Netflix affiliate, trying to drive new subscribers via banal appeals on Twitter. I don’t begrudge the [...]
Tagged as: affiliate programs, E-commerce, marketing strategy, marketing tactics, online reputation management, social media, Social Media Marketing, social media strategy, Web site promotion
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Build Your Brand by Marketing Sideways
- December 18th, 2008 | Written By: Jay Baer
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Marketers have been told for years to focus on benefits, not features. In this new era of marketing, you can toss both out the window. I wrote a post recently on Marketing Profs Daily Fix about finding your one thing in social media, and building your outreach efforts around it. The one thing isn’t something [...]
Tagged as: blogs, digital agency, digital marketing, Heinz, marketing strategy, social media, Social Media Marketing, subway, Talk to the Plant
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