What story will your marketing metrics tell in your next budget meeting? Learn where to look for cuts, changes, and areas to improve.
Customer value marketing gives marketers the power to demonstrate tangible growth and increase a customer’s value over time.
Learn how Convince & Convert helps our clients align with the right influencers and elevate their influencer marketing strategies.
Where does content marketing stand, here at the end of 2016? Here are the top 10 statistics that deserve your attention.
The marketing world is only getting louder, and out-screaming your competitors won’t help you win. Employ these four strategies instead.
Today, there’s no difference between marketing a global brand and marketing a brand, globally. Here are 5 brand elements CMOs must embrace.
Many marketers feel they have all the technology they need to run successful campaigns. But how correct are they, really?
Learn how data journalism’s research-based approach to content creation boosts brand authority and thought leadership.
What makes an influential brand or thought leader? This infographic reveals 20 qualities you’ll find in any masterful influencer.
Embracing a performance compensation model can have powerful, positive effect on how your marketing agency collaborates with clients.
Want to know if you’re catching your consumer’s eye? New advancements in eye tracking technology can reveal how.
CMOs are great at using their own data to improve customer experience. But seeking out third-party data? Not so much.