Marketing is a fun place to be these days, isn’t it? New tools and new technologies and new platforms are giving businesses interesting opportunities to connect with customers in inherently more meaningful ways. Of course, that’s put new pressure on marketers and layered new requirements onto Marketing. Our newly social Web is requiring brands to [...]
How to Humanize a Sketchy Industry
Social media is about people, not logos. I saw a presentation at the MarketingProfs Digital Marketing Forum in Austin a few ago from Eric Granof, CMO of ExpertBail, which seeks to become the country’s first branded network of bail bonds companies. Like video stores before Blockbuster, and ice cream parlors before Dairy Queen, Expert Bail [...]
Demystify Content Marketing with Content Rules
The intermediary is dead. We don’t need to rely primarily upon the media or some other conduit to communicate with our prospects and customers – we can do it ourselves. Eventually, every company is going to have to think of itself as a TV station and a magazine. Telling your story and answering customer questions [...]
Crushing the Myth of B2B Social Media
In nearly every speech or Webinar I conduct, someone in the audience asks “But all this social media stuff doesn’t apply to B2B right?” Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer [...]
33 Hot Social Media and Digital Marketing Tips (and 8 Killer Quotes)
Just finished up the MarketingProfs Digital Marketing Mixer in Chicago. Another great event filled with excellent content and smart attendees. I was a Mixologist for the event, along with Stephanie Miller from Return Path, Michael Brito from Intel, and Beth Harte from MarketingProfs. Our job was to attend conference sessions, take notes, and then wrap [...]
Let’s Mix It Up in Chicago
If you’re looking for perhaps the most useful online marketing conference of the year, read on. October is on the horizon, which means it’s time for MarketingProfs’ annual Digital Marketing Mixer. In Chicago October 21-22. (use code DMSPK09 and get registered for $200 less than the already low early-bird rate). The Mixer is truly one [...]
Social Media Strategy in 7 Steps
Are you ready to add some “Why” to your “How”? Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or social media metrics? Then this is the blog post for you. I presented today at Social Media AZ, a new conference for Arizonans interested in, and practicing social media. [...]
9 Things to Do When I’m Gone
This morning, I’m leaving with the family on a 2-week vacation of Denmark and Norway. We’re doing a home exchange, and a lovely family from Aalborg, Denmark will be inhabiting Convince & Convert global headquarters in Flagstaff. (We’ve done the exchange thing a few times via homeexchange.com and really enjoy it. If you have any [...]
19 Top Takeaways from B2B Forum
Earlier this week, I had the pleasure of attending and speaking at the MarketingProfs B2B Marketing Forum in Boston. As usual for MarketingProfs‘ events, it was a superlative, intimate mixture of excellent speakers and smart, eager attendees. For me, the highlights were the presentation by Sandy Carter of IBM on their use of social media, [...]
Join Me in Boston and Save $200
Fresh off the massively successful Digital Marketing World virtual conference (14,000+ registrants), the folks at MarketingProfs have extended a fantastic special offer for their forthcoming B2B Forum – June 8/9 in Boston. Save $200 on conference registration by clicking this link. A couple of notes on this conference: It’s a fantastic lineup, with killer content, [...]
