Your Words are Your Ambassadors

Your Words are Your Ambassadors - Content Pros Podcast

Ann Handley is the Chief Content Officer for MarketingProfs, a company that offers real-world education for modern marketers through training, best practices, research, and other content. She also literally wrote the book on how to create great marketing content with her bestseller, Everybody Writes.

Social Media Strategy

10 Content Marketing Must-Do’s for Brands

Pen Mightier than Sword

Calling all content marketers! We would LOVE your ideas and insights on this new content production survey from our friends at Rundown. It should only take a few minutes, and you’ll get a copy of the report when it’s been analyzed in August. Thank you for your time and brilliance! Marketing is a fun place […]

Social Media Strategy

How to Humanize a Sketchy Industry

ExpertBail coasters

Social media is about people, not logos. I saw a presentation at the MarketingProfs Digital Marketing Forum in Austin a few ago from Eric Granof, CMO of ExpertBail, which seeks to become the country’s first branded network of bail bonds companies. Like video stores before Blockbuster, and ice cream parlors before Dairy Queen, Expert Bail […]

Community Management, Convince and Convert, Digital Marketing, Social Media Strategy, Conferences and Events, Integrated Marketing and Media, Social Media Marketing

33 Hot Social Media and Digital Marketing Tips (and 8 Killer Quotes)

MarketingProfs Mixologists

Just finished up the MarketingProfs Digital Marketing Mixer in Chicago. Another great event filled with excellent content and smart attendees. I was a Mixologist for the event, along with Stephanie Miller from Return Path, Michael Brito from Intel, and Beth Harte from MarketingProfs. Our job was to attend conference sessions, take notes, and then wrap […]

Community Management, Convince and Convert, Social Media Strategy, Blogging and Content Creation, Social Media Marketing

Let’s Mix It Up in Chicago

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If you’re looking for perhaps the most useful online marketing conference of the year, read on. October is on the horizon, which means it’s time for MarketingProfs’ annual Digital Marketing Mixer. In Chicago October 21-22. (use code DMSPK09 and get registered for $200 less than the already low early-bird rate). The Mixer is truly one […]

Community Management, Convince and Convert, Digital Marketing, Social Media Strategy, Conferences and Events, Integrated Marketing and Media, Social Media Marketing

19 Top Takeaways from B2B Forum

candc

Earlier this week, I had the pleasure of attending and speaking at the MarketingProfs B2B Marketing Forum in Boston. As usual for MarketingProfs‘ events, it was a superlative, intimate mixture of excellent speakers and smart, eager attendees. For me, the highlights were the presentation by Sandy Carter of IBM on their use of social media, […]

Community Management, Convince and Convert, Social Media Strategy, Conferences and Events, Convince & Convert News, Social Media Marketing

Join Me in Boston and Save $200

marketingprofs-boston

Fresh off the massively successful Digital Marketing World virtual conference (14,000+ registrants), the folks at MarketingProfs have extended a fantastic special offer for their forthcoming B2B Forum – June 8/9 in Boston. Save $200 on conference registration by clicking this link. A couple of notes on this conference: It’s a fantastic lineup, with killer content, […]