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Sloths Die. Why I Want My Guacamole NOW

April 29th, 2009 | Written By: Jay Baer
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Is your email list acquisition program too slow?
If you’re going to ask consumers to divulge personal information in exchange for a special offer, the chances that your customers will participate go up dramatically if you fulfill your end of the bargain with haste.
If I sign up to download a Webinar, I get access to [...]

Tagged as: email list growth, email marketing, email strategy, mobile opt-in

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Mobile Opt-in Flies at US Airways

November 20th, 2008 | Written By: Jay Baer
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A recent study by ExactTarget and Ball State University showed that consumers 24 years old and younger prefer text messages to email. For consumers 25+, email still reigns supreme. Does that put text/mobile/SMS out of reach for most brands? Not at all. In fact, using mobile to drive email subscriptions is an emerging best practice.
Mobile [...]

Tagged as: email marketing, email promotion, marketing tactics, mobile marketing, mobile opt-in, SMS, text messaging, transactional email, triggered email

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Jay Baer
Greetings. I'm Jay Baer. I'm a tequila-loving, hype-free social media strategy consultant that works with major corporations and PR firms to harness the awesome power of the social Web. I've founded 5 companies, and spent 15 years running digital marketing agencies. I've worked with more than 700 brands since then, including 25 of the Fortune 1000. I'm a frequent social media conference speaker, and interview social media luminaries for my Twitter 20 series. I live in the forest in Flagstaff, AZ where I review restaurants. How can I help you?
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  March 3rd, 2010
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  February 25th, 2010
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  February 24th, 2010
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