Greetings. I’ve put together another video blog post, this time on a subject that’s on everyone’s mind: How to Market in a Recession. Do you believe?
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4 Critical Steps for Marketing in a Recession (video)
Filed Under: Integrated Marketing and Media, Video Blogs Tagged With: conversion rate, customer service, email testing and optimization, integrated marketing, marketing tactics, multi-variate testing, ppc copywriting, web analytics, web analytics and testing, Web site analytics, Web site testing and optimization
A Conversation, Not a Monologue – Digital Marketing for Colleges
I just finished giving a speech at the western region meeting of the National Council for Marketing & Public Relations in Sedona, Arizona. NCMPR is the association of community and technical college marketers. A really interesting group that needs to harness social media and work with prospective students on an individual, relevant, highly personal basis.
Filed Under: Digital Media, Integrated Marketing and Media, Social Media Marketing, Usability and Ease of Use, Web site Analytics and Metrics, Web Site Strategy Tagged With: blogs, digital marketing, marketing tactics, multi-variate testing, online conversation, social media, social networking, triggered email, usability, Web Site Strategy, Web site testing and optimization
