How Huffington Post and Obama Killed the New York Times Online
- October 22nd, 2008 | Written By: Jay Baer
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AdAge revealed recently that the New York Times reported a steep 17.9% decline in ad revenues for July. Not unexpected, as many print behemoths are getting pummeled in this economy. (See related post “Is Digital Marketing Killing Magazine Ads”) However, NYTimes.com and the company’s other online efforts grew only .9% in July, compared to double [...]
Tagged as: banner ads, blogs, Google ad planner, Internet Advertising, internet media buying, new york times, online media, online media planning, portals, social media
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Customized Internet Marketing Training for Agencies
- September 11th, 2008 | Written By: Jay Baer
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Convince & Convert launches new training program series to help agencies improve their digital capabilities
Addressing the needs of ad agencies and PR firms to improve their digital marketing competency, Convince & Convert is now providing a series of customizable, in-person training programs.
We are offering 5 intensive, all-day sessions to train ad agencies and PR firms [...]
Tagged as: ad agencies, advertising agencies, digital capabilities, digital marketing, email marketing, Internet Advertising, internet media buying, jason baer, marketing audit, online media planning, ppc programs, pr agencies, PR firms, search engine optimization, SEM, SEO, social media, traditional agencies
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3 New Features for Google’s Ad Planner
- August 5th, 2008 | Written By: Jay Baer
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Google announced on Friday via one of their blogs that they have added 3 new features to Ad Planner.
(note: for more about Ad Planner, and Google’s long-term plan to totally change the ad agency business, read this post from Convince & Convert’s greatest hits)
Impressive that Google has made pretty significant upgrades to Ad Planner only [...]
Tagged as: google, Google ad planner, integrated marketing, Internet Advertising, internet media buying, media mix, online media, online media planning, usability
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Agency Advantage Tools #2 – Yureekah
- August 1st, 2008 | Written By: Jay Baer
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The variety and quality of banner ads online is truly staggering. From the infamous X10 Camera pop-up, to Punch the Monkey, to today’s highly engaging rich media video ads, turning out great banner creative is a universal challenge.
For nearly every facet of the creative process, there are libraries that can be used for inspiration. Font [...]
Tagged as: banner ad design, banner ads, competitive intelligence, competitor analysis, Internet Advertising, internet media buying, online media, online media planning, pop up ads, rich media internet advertising
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Automakers Increase Internet Ads – Why It Will Work
- July 30th, 2008 | Written By: Jay Baer
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AdAge reports that GM has moved approximately 25% of its total media budget online over the past three years. That’s 25% of a $2 billion+ annual media spend.
A current focus for GM’s online initiatives is the new Used Car Ambush program, a microsite and online campaign intended to convince used car shoppers to purchase [...]
Tagged as: automakers, banner ads, car shoppers, integrated marketing, Internet Advertising, internet media buying, media mix, online media, online media planning
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3 Reasons Why Social Networks Are Bad Ad Buys
- July 25th, 2008 | Written By: Jay Baer
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A recent article by Michael Estrin in iMediaConnection asks whether social media has lost its luster from an advertising standpoint.
Traffic and usage of the major social networks continues to soar, with traffic to Facebook and Linked In up considerably in the past 30 days. In fact, LinkedIn which is considered to be the least [...]
Tagged as: banner ads, Internet Advertising, internet media buying, media mix, online media, online media planning, social media
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Google to Show Search Volume – Another Blow to Agencies
- July 15th, 2008 | Written By: Jay Baer
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In a LOOOOONG overdue move that provides some much-needed transparency to the PPC business, Google has added search volume data to their keyword research tool.
This means that when you use Google to research potential search terms for your clients’ pay-per-click campaign, Google will actually give you an idea of how many people actually search for [...]
Tagged as: ad agencies, advertising agencies, google, Google ad planner, google analytics, Internet Advertising, internet media buying, keyword research tool, keyword selection, online media planning, pay-per-click, ppc, ppc programs, PPC tips, search management, search marketing, search volume, SEM, traditional agencies, Web site Analytics and Metrics, web site analytics and testing, web site metrics, web site statistics, Web site testing and optimization
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Media Buyers Say Internet Advertising Will Grow in Next 6 Months
- July 7th, 2008 | Written By: Jay Baer
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Market Research firm Advertising Perceptions released a new survey of 1,811 media buyers showing that a whopping 72% of them believe Internet advertising spend will increase in the second half of 2008.
This is a shocking finding, considering that no other medium (other than mobile) was expected to grow by more than 28% of the respondents.
The [...]
Tagged as: banner ads, integrated marketing, Internet Advertising, internet media buying, media mix, mobile marketing, online media, online media planning, ppc, recession proof marketing, search marketing
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Google’s Popularity is Costing You Money
- June 30th, 2008 | Written By: Jay Baer
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Paid search management vendor Covario said today that PPC spending was up 52% in Q1 2008 versus 2007.
52% is a big leap for an already red-hot digital marketing tactic.
But perhaps more interesting was the finding that Google took in 85% of the paid search spend in the first quarter. (No wonder Yahoo! rushed [...]
Tagged as: ad sense, conversion rate, cost per click, keyword selection, online media planning, pay-per-click, ppc, ppc programs, PPC tips, recession proof marketing, ROI, search management, search marketing, SEM
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How to avoid the 3 critical mistakes of online advertising
- January 15th, 2007 | Written By: Jay Baer
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$15.9 billion. That’s what eMarketer projected was spent on U.S. online advertising in 2006. For a dose of perspective, that’s more than was spent on local radio ads, cable TV ads, billboards, and B-to-B Magazines like Solid Waste & Recycling. In truth, online advertising trails only network television, local newspapers, and consumer magazines in total [...]
Tagged as: conversion rate, Internet Advertising, landing pages, online ad testing and optimization, online media planning, rich media internet advertising
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