Do You Have the Guts to Expect Social Media Failure

social media failure

The fastest way to get your company to be on the social media sidelines is to get your company involved in social media. There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand

What Facebook and Email Stole from Google’s Playbook

facebook email google

A long time ago, you could get Web pages ranked in search engines solely based on how many times a keyword was present on the page. This of course resulted in the laughably loathsome practice of keyword stuffing, where Web pages were purposefully written with “discount Easter baskets for sale” 30 times in a row.