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December 11, 2008 Written By: 5 Comments

4 Critical Steps for Marketing in a Recession (video)

Greetings. I’ve put together another video blog post, this time on a subject that’s on everyone’s mind: How to Market in a Recession. Do you believe?

Filed Under: Integrated Marketing and Media, Video Blogs Tagged With: , , , , , , , , , ,
September 8, 2008 Written By: 13 Comments

5 Memorable Lessons from my Sarah Palin PPC Campaign

Thanks to everyone for participating in my “Are you man enough to write a PPC ad about a woman VP” contest. Many excellent entries (see original post). Here are the results: McCain is 72 years old  Avg US life expectancy is 78 years  Is Palin qualified? Read This  DailyKos.com   1.31% Click-through rate         Sarah Palin’s Secrets  What

Filed Under: Agency Promotion, Campaign Testing and Optimization, Convince & Convert News, Search Marketing Advice Tagged With: , , , , , , , , , , ,
September 1, 2008 Written By: 14 Comments

And They’re Off…Palin PPC Finalists Selected…Ads Live on Google

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Thanks to everyone who participated in the Palin PPC contest (see post below). It was difficult to select 4 ads to test live on Google, but ultimately I choose these: Sarah Palin’s Secrets What the GOP doesn’t want you to know about McCain’s running mate from James Archer (@jamesarcher) I like this one because it’s