BL Ochman – The Twitter 20 Interview about Social Media and Blogging
- December 4th, 2008 | Written By: Jay Baer
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BL Ochman, author of the What’s Next blog, and a veteran of digital marketing since 1996 and a public relations powerhouse before that, agreed to withstand the crucible of a Twitter 20 interview (20 questions live on Twitter).
Here are BL’s thoughts on blogging, email, social media, and getting the job done right online.
1. @jaybaer: You [...]
Tagged as: BL Ochman, blogs, conversation marketing, corporate blogging, online conversation, online reputation management, pr agencies, PR firms, pr strategy, public relations, social media, Social Media Marketing, twinterview, Twitter 20, Whats Next Blog
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Jason Falls – The Twitter 20 Interview about Social Media and Public Relations
- November 14th, 2008 | Written By: Jay Baer
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Featuring Jason Falls, the head of social media at branding agency Doe-Anderson, author of the Social Media Explorer blog, and all-around social media nice guy genius. Jason submitted himself to the rigors of the Twitter 20 interview (20 questions live on Twitter) on November 14, 2008. Excellent questions and comments from viewers throughout, too. Thanks to [...]
Tagged as: blogs, conversation marketing, corporate blogging, Jason Falls, online conversation, online reputation management, pr agencies, PR firms, pr strategy, public relations, social media, Social Media Marketing, twinterview, Twitter 20
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Why the Murder of Old Media is PR’s Best Chance
- October 15th, 2008 | Written By: Jay Baer
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Since the advent of the printing press, professional opinions have helped shape our own. From Hearst to Murdoch, from Cronkite to Brokaw. Huge companies that employ thousands of trained journalists have helped us understand what’s good and bad, and whom to embrace or fear.
Not for long. This is not a flesh wound. The Internet killed [...]
Tagged as: consumer generated content, online reputation management, pr 2, pr agencies, PR firms, smpr, social media, social networking
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3 Reasons David Lee Roth is a Bad Internet Marketer
- September 22nd, 2008 | Written By: Jay Baer
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I am of a vintage that was shaped by Van Halen’s album (actually a cassette for me) 1984. With Jump, Panama, and Hot for Teacher (a video that joins “Hungry Like the Wolf” in my early teen pantheon), this was a truly epic record – highlighted by David Lee Roth’s bad boy caterwauling.
And then, he [...]
Tagged as: ad agencies, advertising agencies, advertising agency, digital capabilities, digital marketing, integrated marketing, marketing tactics, pr agencies, PR firms, traditional advertising, traditional agencies
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Customized Internet Marketing Training for Agencies
- September 11th, 2008 | Written By: Jay Baer
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Convince & Convert launches new training program series to help agencies improve their digital capabilities
Addressing the needs of ad agencies and PR firms to improve their digital marketing competency, Convince & Convert is now providing a series of customizable, in-person training programs.
We are offering 5 intensive, all-day sessions to train ad agencies and PR firms [...]
Tagged as: ad agencies, advertising agencies, digital capabilities, digital marketing, email marketing, Internet Advertising, internet media buying, jason baer, marketing audit, online media planning, ppc programs, pr agencies, PR firms, search engine optimization, SEM, SEO, social media, traditional agencies
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The Official Toothpaste of Social Media
- September 5th, 2008 | Written By: Jay Baer
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Will the Crest Weekly Toothpaste Launch Work?
In a sign that the guys who control ad budgets are getting the value of interactive advertising faster than the agencies that place it, P&G announced recently that they are introducing their new Crest Weekly toothpaste almost entirely through the blogosphere.
Samples of Crest Weekly were sent to prominent bloggers [...]
Tagged as: blog, bloggers, crest, digital marketing, marketing tactics, online conversation, pr 2, pr agencies, PR firms, pr strategy, product launch, ROI, social media, word of mouth
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3 Secrets Rock Stars Can Teach the PR Biz
- August 25th, 2008 | Written By: Jay Baer
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R&B star Jonelle Monae has burst on the scene recently, with guest spots in the Outkast movie Idlewyld and new tracks co-produced by Sean “Diddy” Combs, who says Monae may be the most important new artist signing of his career.
In addition to loads of raw talent, Monae (who has self-directed much of her career trajectory) [...]
Tagged as: jonelle monae, online conversation, online reputation management, pr 2, pr agencies, PR firms, pr strategy, public relations, word of mouth marketing
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PitchEngine Takes the Mystery out of Social Media Releases
- August 15th, 2008 | Written By: Jay Baer
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Agency Advantage Tools – #3 In a Series
Since it’s invention by Todd Defren at Shift Communications in 2006, the social media press release has taken root.
Combining short paragraphs and bullet points with Web-friendly links, tags, and multi-media content, the SM release aims to give reporters and bloggers the key ingredients for a story in an [...]
Tagged as: advertising agencies, agency self-promotion, pitchengine, pr agencies, PR firms, press release distribution, press release optimization, smpr, social media, social media press release, tools you can use
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UPDATE: GoDaddy and the .Me Domain Disaster
- July 17th, 2008 | Written By: Jay Baer
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UPDATE:
Well, the .me registration was a complete and utter fiasco. Speaking from personal experience, and reporting from Mashable (soon to be joined by a lot of other reporting, I predict) – this was one of the worst examples of customer experience in my 15 years online.
It took one full hour to check out. After having [...]
Tagged as: .me, agency self-promotion, digital marketing, domain names, godaddy, marketing tactics, pr agencies, PR firms, search engine optimization, top level domain, Web site promotion
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A New Weapon for Agencies in the Fight Against Digital Marketing Specialists
- July 7th, 2008 | Written By: Jay Baer
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Convince & Convert launches consultancy to help agencies figure out a digital marketing game plan
(July 8, 2008 — Flagstaff, Ariz.)
Thousands of advertising and public relations firms find themselves under siege as new tactics and digital specialty agencies chip away at their client base.
What’s an agency to do? Outsource digital marketing? Hire an in-house expert? Merge [...]
Tagged as: ad agencies, advertising agencies, digital capabilities, digital marketing agency, forrester research, jason baer, marketing audit, marketing consultancy, marketing tactics, pr agencies, PR firms
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