4 in 10 CMOs feel mobile marketing has no substantial impact on overall performance. So why do they continue to budget for it?
According to a new study, the influence content marketers have over customers’ purchase decisions is a lot different than we think.
Answering complaints increases customer advocacy, while ignoring complainst decreases it says Jay Baer, according to new research on the science of complaints.
New research reveals how few marketers are implementing omnichannel marketing strategies, and how many still have a long way to go.
Blog advertising isn’t dead—in fact, it’s an increasingly viable channel for brands to engage their audiences. New research tells us more.
New research reveals why SERP-heavyweight Wikipedia has undergone big changes in its Google rankings, and what this means for your business.
Is a potential client playing the field or looking for love? Clients’ answers to these agency questions can help you know the difference.
The guest blogging process is very similar to both the sales and support process. Even if you’re not the best salesperson, you can still close content marketing partnership requests at a high rate and keep them alive and thriving by following these ten steps.
Chuck Hemann, Director of Analytics at WCG, joins the Social Pros Podcast this week to tell us about the difference between analytics and insight in the social branding sphere, and the importance of both. Read on for some of the highlights or listen below for the full podcast. Listen Now Click […]
There’s been a lot of talk (and rightfully so) lately about industries where social media adoption is as slow as a Brett Favre farewell. Financial services. Utilities. Pharma. And a lot more. I’ll write more about those issues soon, but today let’s turn our attention to an industry where social […]
We built our own Frankenstein. We are spending countless employee hours tweeting, retweeting, responding to tweets, figuring out whom to follow, secretly following celebs and athletes, and designing custom Twitter backgrounds. Nobody forced companies to get involved with their customers in this way. There was no law, edict, or pitchfork-wielding […]
Email ain’t dead yet. When they wake up, 59% of consumers check their email account before anything else online, according to new research from ExactTarget (disclosure: client), in a sweeping survey of 400+ Americans. (play with the data in the super cool interactive tool below) This correlates well with a […]
Do you have your copy of Youtility: Why Smart Marketing is About Help not Hype? Visit Amazon or Barnes & Noble to get your copy now! Ah Twitter, we thought we knew you. A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and […]