Content marketing is the place to be for career-minded marketers. Here’s what it takes to succeed, backed by data from Curata and LinkedIn.
New research from Workfront looks at workplace productivity and why it’s lacking. Analysis by Jay Baer.
Given the rapidly changing face of SEO, are links still a meaningful search ranking factor? Research says, “Yes.”
4 in 10 CMOs feel mobile marketing has no substantial impact on overall performance. So why do they continue to budget for it?
According to a new study, the influence content marketers have over customers’ purchase decisions is a lot different than we think.
Answering complaints increases customer advocacy, while ignoring complainst decreases it says Jay Baer, according to new research on the science of complaints.
New research reveals how few marketers are implementing omnichannel marketing strategies, and how many still have a long way to go.
Blog advertising isn’t dead—in fact, it’s an increasingly viable channel for brands to engage their audiences. New research tells us more.
New research reveals why SERP-heavyweight Wikipedia has undergone big changes in its Google rankings, and what this means for your business.
Is a potential client playing the field or looking for love? Clients’ answers to these agency questions can help you know the difference.
The guest blogging process is very similar to both the sales and support process. Even if you’re not the best salesperson, you can still close content marketing partnership requests at a high rate and keep them alive and thriving by following these ten steps.
There’s been a lot of talk (and rightfully so) lately about industries where social media adoption is as slow as a Brett Favre farewell. Financial services. Utilities. Pharma. And a lot more. I’ll write more about those issues soon, but today let’s turn our attention to an industry where social media is thriving like Cher’s […]