YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com
Social Pros Podcast 2  |  Add Yours

The Critical Interplay Between Social and Search

Rand Fishkin, Founder and CEO of SEOmoz, joins the Social Pros Podcast this week to discuss content calendar and community management at SEOmoz, the rumors of Google’s Author Rank, and the future of Facebook’s new Graph Search feature. Read on for some of the highlights and tweetable moments, or listen to the full podcast. Please Support Our Sponsors Huge [...]

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Social Pros Podcast 1  |  Add Yours

Tips and Cautionary Tales for Real-time Newsjacking

David Meerman Scott, marketing strategist, keynote speaker, and bestselling author of 8 books including Newsjacking, joins the Social Pros Podcast this week to discuss the new face of the news cycle, share stories of good and bad newsjacking, and teach you how to employ his techniques to get your brand noticed. Read on for some of [...]

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Search Marketing Advice 31  |  Add Yours

7 SEO Principles Bloggers Must Remember

Writing solid content is only one piece of the puzzle when it comes to marketing a successful blog. It’s important to advantage of search engines by building link equity, flattening your blog, and using other SEO tactics to make sure your content is getting the attention it deserves. These seven SEO tips can play a [...]

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Search Marketing Advice 53  |  Add Yours

Build Backlinks – 14 Easy Ways

Google optimization is based on the premise that the more people that like to your website, the more valuable it must be and the higher ranking it deserves in search results. And almost two decades since it was devised, beneath the sophisticated mathematics, the hordes of MIT grads swallowed into the research and development department, [...]

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Blogging and Content Creation 245  |  Add Yours

Does Your Blog Have a Long Tail

Most smart bloggers try to focus on a few, key search terms in their blog content. But the reality is, your blog is probably a lot more broad than you think. Last week, I co-published a white paper with Chris Baggott, the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long [...]

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Email Marketing Advice 134  |  Add Yours

How to Integrate Social Media Into Your Marketing

View more presentations from Jason Baer. This is a Webinar I conducted recently for MarketingProfs (a Convince & Convert client), sponsored by Citrix (makers of GoToWebinar and GoToMyPC). The Big Social Media Integration Picture Social media and conversation marketing transform brands like no other communication methodology previously, because it changes the fundamental nature of the [...]

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Blogging and Content Creation 77  |  Add Yours

What Facebook and Email Stole from Google’s Playbook

A long time ago, you could get Web pages ranked in search engines solely based on how many times a keyword was present on the page. This of course resulted in the laughably loathsome practice of keyword stuffing, where Web pages were purposefully written with “discount Easter baskets for sale” 30 times in a row. [...]

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Conferences and Events 315  |  Add Yours

33 Hot Social Media and Digital Marketing Tips (and 8 Killer Quotes)

Just finished up the MarketingProfs Digital Marketing Mixer in Chicago. Another great event filled with excellent content and smart attendees. I was a Mixologist for the event, along with Stephanie Miller from Return Path, Michael Brito from Intel, and Beth Harte from MarketingProfs. Our job was to attend conference sessions, take notes, and then wrap [...]

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Conferences and Events 29  |  Add Yours

Let’s Mix It Up in Chicago

If you’re looking for perhaps the most useful online marketing conference of the year, read on. October is on the horizon, which means it’s time for MarketingProfs’ annual Digital Marketing Mixer. In Chicago October 21-22. (use code DMSPK09 and get registered for $200 less than the already low early-bird rate). The Mixer is truly one [...]

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Digital Media 10  |  Add Yours

NHL Misses Net in New Campaign – Where’s Social Media?

The National Hockey League has rolled out a series of compelling TV spots featuring some of the game’s biggest stars. And while the new commercials – with a theme of “Is This The Year?” will run nationally on Canadian broadcast and U.S. cable television, like so many campaigns, it’s being forced to go it alone. How [...]

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