Search Marketing | Convince and Convert Blog: Social Media Strategy and Social Media Consulting

How to Integrate Social Media Into Your Marketing

November 3rd, 2009 | Written By: Jay Baer
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Tagged as: email marketing, market research, search marketing, social media, social media integration, Social Media Marketing, social media ROI, social media strategy, Webinars

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What Facebook and Email Stole from Google’s Playbook

October 29th, 2009 | Written By: Jay Baer
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A long time ago, you could get Web pages ranked in search engines solely based on how many times a keyword was present on the page. This of course resulted in the laughably loathsome practice of keyword stuffing, where Web pages were purposefully written with “discount Easter baskets for sale” 30 times in a row. [...]

Tagged as: content, content engagement, email marketing, facebook, google, optimization, personalization, relevancy, search marketing, social media, Social Media Marketing, testing

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33 Hot Social Media and Digital Marketing Tips (and 8 Killer Quotes)

October 23rd, 2009 | Written By: Jay Baer
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Just finished up the MarketingProfs Digital Marketing Mixer in Chicago. Another great event filled with excellent content and smart attendees.
I was a Mixologist for the event, along with Stephanie Miller from Return Path, Michael Brito from Intel, and Beth Harte from MarketingProfs. Our job was to attend conference sessions, take notes, and then wrap up [...]

Tagged as: Beth Harte, brand communities, digital marketing mixer, email marketing, landing pages, marketingprofs, michael brito, mixologist, search marketing, social media, Social Media Marketing, social media tips, stephanie miller

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Let’s Mix It Up in Chicago

September 16th, 2009 | Written By: Jay Baer
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If you’re looking for perhaps the most useful online marketing conference of the year, read on.
October is on the horizon, which means it’s time for MarketingProfs’ annual Digital Marketing Mixer. In Chicago October 21-22. (use code DMSPK09 and get registered for $200 less than the already low early-bird rate).
The Mixer is truly one [...]

Tagged as: conferences, digital marketing mixer, email marketing, events, marketingprofs, search marketing, social media, social media speakers, speaking

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5 Reasons Why Digital Marketing Will Thrive in the Recession

September 30th, 2008 | Written By: Jay Baer
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From Dot Bomb to Dot Boom
Let’s face it. The economy is taking on the distinctive, sickly pallor of a post Mardi Gras Keith Richards.
Generally, recessions hit the advertising business with the ferocity of a rabid wolverine, and the last one trimmed overall ad spending by 9% according to market researchers Veronis Suhler Stevenson. The wolverine [...]

Tagged as: behavioral targeting, email marketing, integrated marketing, media mix, online media, ppc, recession proof marketing, search marketing, web site analytics and testing, web site KPI

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5 Memorable Lessons from my Sarah Palin PPC Campaign

September 8th, 2008 | Written By: Jay Baer
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Thanks to everyone for participating in my “Are you man enough to write a PPC ad about a woman VP” contest. Many excellent entries (see original post). Here are the results:

McCain is 72 years old
Avg US life expectancy is 78 years
Is Palin qualified? Read This
DailyKos.com 1.31% Click-through rate

Sarah Palin’s Secrets
What the GOP doesn’t want you to
know about [...]

Tagged as: Contest, google, landing pages, pay-per-click, ppc, ppc copywriting, ppc programs, PPC tips, Sara Palin, search engine copywriting, search marketing, web analytics and testing

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7 Critical Questions When Outsourcing SEO

August 11th, 2008 | Written By: Jay Baer
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Many agencies without full service digital marketing departments choose to outsource any SEO work to a specialist. While I believe that the present focus on good content makes SEO easier, not harder for traditional agencies (especially PR) to handle in-house, many will continue outsourcing this critical service (or at least until I launch a “How [...]

Tagged as: competitor analysis, digital capabilities, digital marketing, keyword selection, outsourcing SEO, search engine copywriting, search engine optimization, search management, search marketing, search optimization, search terms, search volume, SEO, seo campaigns

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The Truth About Publicis Buying Performics

August 6th, 2008 | Written By: Jay Baer
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In a sign that major advertising agencies are continuing to recognize the long-term profitability of search marketing, Publicis Groupe bought Performics from Google today.
One of the largest search marketing agencies, Performics will join Digitas and other Publicis entities as part of VivaKi Nerve Center (no, I am not making this up) the new strategic collective [...]

Tagged as: ad agencies, advertising agencies, agency self-promotion, digital marketing agency, google, pay-per-click, performics, ppc, publicis groupe, search engine optimization, search marketing, SEM, SEO, traditional agencies

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Agency Advantage Tools #1 – Website Grader

July 23rd, 2008 | Written By: Jay Baer
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Welcome to Agency Advantage Tools, a regular blog series at Convince & Convert that spotlights inexpensive or free digital marketing tools.
There are literally thousands of different Web sites, applications, plug-ins, widgets and more devoted to helping digital marketers do their jobs better or faster. Most advertising agencies and PR firms are too busy doing actual [...]

Tagged as: agency self-promotion, blogs, competitive intelligence, competitor analysis, keyword research tool, keyword selection, search engine copywriting, search engine optimization, search marketing, search volume, SEO, tools you can use, Web site Analytics and Metrics, web site KPI, web site metrics, web site statistics