Convince and Convert Blog: Social Media Strategy and Social Media Consulting

Does Your Blog Have a Long Tail

April 20th, 2010 | Written By: Jay Baer
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Most smart bloggers try to focus on a few, key search terms in their blog content. But the reality is, your blog is probably a lot more broad than you think. Last week, I co-published a white paper with Chris Baggott, the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long [...]

Tagged as: blog, blogging, Compendium, content creation, content marketing, keyword selection, long tail, search marketing, search optimization, SEO, white paper

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How to Integrate Social Media Into Your Marketing

November 3rd, 2009 | Written By: Jay Baer
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Tagged as: email marketing, market research, search marketing, social media, social media integration, Social Media Marketing, social media ROI, social media strategy, Webinars

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What Facebook and Email Stole from Google’s Playbook

October 29th, 2009 | Written By: Jay Baer
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A long time ago, you could get Web pages ranked in search engines solely based on how many times a keyword was present on the page. This of course resulted in the laughably loathsome practice of keyword stuffing, where Web pages were purposefully written with “discount Easter baskets for sale” 30 times in a row. [...]

Tagged as: content, content engagement, email marketing, facebook, google, optimization, personalization, relevancy, search marketing, social media, Social Media Marketing, testing

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33 Hot Social Media and Digital Marketing Tips (and 8 Killer Quotes)

October 23rd, 2009 | Written By: Jay Baer
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Just finished up the MarketingProfs Digital Marketing Mixer in Chicago. Another great event filled with excellent content and smart attendees. I was a Mixologist for the event, along with Stephanie Miller from Return Path, Michael Brito from Intel, and Beth Harte from MarketingProfs. Our job was to attend conference sessions, take notes, and then wrap [...]

Tagged as: Beth Harte, brand communities, digital marketing mixer, email marketing, landing pages, marketingprofs, michael brito, mixologist, search marketing, social media, Social Media Marketing, social media tips, stephanie miller

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Let’s Mix It Up in Chicago

September 16th, 2009 | Written By: Jay Baer
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If you’re looking for perhaps the most useful online marketing conference of the year, read on. October is on the horizon, which means it’s time for MarketingProfs’ annual Digital Marketing Mixer. In Chicago October 21-22. (use code DMSPK09 and get registered for $200 less than the already low early-bird rate). The Mixer is truly one [...]

Tagged as: conferences, digital marketing mixer, email marketing, events, marketingprofs, search marketing, social media, social media speakers, speaking