SEO | Convince and Convert Blog: Social Media Strategy and Social Media Consulting

Why Can’t PR Do Digital?

June 2nd, 2009 | Written By: Jay Baer
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Why aren’t PR firms offering digital marketing services to their clients?
On Sunday, David Anderson from Off Madison Ave and I presented this roundtable at the PRSA Counselor’s Academy conference in Palm Desert.
The title is: Revenue.com: Launching Digital Marketing Services to Grow Retainers. Note we only had ~30 minutes, so this isn’t as comprehensive as I’d [...]

Tagged as: counselor's academy, digital marketing, PR, PR 2.0, PRSA, public relations, search engine optimization, SEO, social media

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Lee Odden – The Twitter 20 Interview on SEO and Social Media

April 8th, 2009 | Written By: Jay Baer
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Lee Odden is the CEO of TopRank Marketing a first-class search, social, email and online PR consultancy based in sunny Minneapolis. A conference legend, Lee speaks somewhere in America about digital marketing on a seemingly daily basis. He is widely recognized as a leader in the convergence of historically separate tactics like search, PR, [...]

Tagged as: Lee Odden, PR, public relations, search optimization, SEO, social media, Social Media Marketing, social media strategy, Top Rank Marketing, twitter, Twitter 20, twitter interview

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Customized Internet Marketing Training for Agencies

September 11th, 2008 | Written By: Jay Baer
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Convince & Convert launches new training program series to help agencies improve their digital capabilities
Addressing the needs of ad agencies and PR firms to improve their digital marketing competency, Convince & Convert is now providing a series of customizable, in-person training programs.
We are offering 5 intensive, all-day sessions to train ad agencies and PR firms [...]

Tagged as: ad agencies, advertising agencies, digital capabilities, digital marketing, email marketing, Internet Advertising, internet media buying, jason baer, marketing audit, online media planning, ppc programs, pr agencies, PR firms, search engine optimization, SEM, SEO, social media, traditional agencies

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7 Critical Questions When Outsourcing SEO

August 11th, 2008 | Written By: Jay Baer
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Many agencies without full service digital marketing departments choose to outsource any SEO work to a specialist. While I believe that the present focus on good content makes SEO easier, not harder for traditional agencies (especially PR) to handle in-house, many will continue outsourcing this critical service (or at least until I launch a “How [...]

Tagged as: competitor analysis, digital capabilities, digital marketing, keyword selection, outsourcing SEO, search engine copywriting, search engine optimization, search management, search marketing, search optimization, search terms, search volume, SEO, seo campaigns

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The Truth About Publicis Buying Performics

August 6th, 2008 | Written By: Jay Baer
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In a sign that major advertising agencies are continuing to recognize the long-term profitability of search marketing, Publicis Groupe bought Performics from Google today.
One of the largest search marketing agencies, Performics will join Digitas and other Publicis entities as part of VivaKi Nerve Center (no, I am not making this up) the new strategic collective [...]

Tagged as: ad agencies, advertising agencies, agency self-promotion, digital marketing agency, google, pay-per-click, performics, ppc, publicis groupe, search engine optimization, search marketing, SEM, SEO, traditional agencies

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Agency Advantage Tools #1 – Website Grader

July 23rd, 2008 | Written By: Jay Baer
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Welcome to Agency Advantage Tools, a regular blog series at Convince & Convert that spotlights inexpensive or free digital marketing tools.
There are literally thousands of different Web sites, applications, plug-ins, widgets and more devoted to helping digital marketers do their jobs better or faster. Most advertising agencies and PR firms are too busy doing actual [...]

Tagged as: agency self-promotion, blogs, competitive intelligence, competitor analysis, keyword research tool, keyword selection, search engine copywriting, search engine optimization, search marketing, search volume, SEO, tools you can use, Web site Analytics and Metrics, web site KPI, web site metrics, web site statistics

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Search Results Go Boom: Does the Google Bomb Work?

August 15th, 2007 | Written By: Jay Baer
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Q.
A disgruntled employee built a Web page that’s very negative about my company. Now when you search for my company’s name, his page comes up before mine. I think this is hurting my business. Is there a way I can push his page down so fewer people see it?
A.
Dealing with publicity from unhappy [...]

Tagged as: google bomb, search marketing, SEM, SEO

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Top 5 Pay Per Click Mistakes

October 1st, 2004 | Written By: Jay Baer
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Internet ads are not equal.
On the low end of the effectiveness scale you have banner ads. The original champion of interactive marketing, standard banners are now the “ER” of the Internet – a washed up parody scratching and clawing to remain relevant.
In the opposite corner you have pay-per-click advertising (PPC), the American Idol of the [...]

Tagged as: pay-per-click, ppc, PPC tips, search marketing, SEM, SEO

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