Since social data analysis has become a mainstream business practice, the actions we take with that data have become more crucial than ever.
The tick tock until the big content marketing software shakeup is under way. You can buy the best software in the world, but if you don’t have smart, dedicated marketers to operate it, the outcome will be middling, at best.
If your employee isn’t your biggest advocate, you have an HR problem, not a social media problem. It’s time to start hiring, training, and retaining based on cultural fit to make sure the people inside your company embody the strategic and marketing goals of the organization.