Smarketing is the harmonious alignment of sales and marketing teams. A 5 step process for doing it right and reaping revenue rewards
Since social data analysis has become a mainstream business practice, the actions we take with that data have become more crucial than ever.
The tick tock until the big content marketing software shakeup is under way. You can buy the best software in the world, but if you don’t have smart, dedicated marketers to operate it, the outcome will be middling, at best.
If your employee isn’t your biggest advocate, you have an HR problem, not a social media problem. It’s time to start hiring, training, and retaining based on cultural fit to make sure the people inside your company embody the strategic and marketing goals of the organization.
The best way to turn a battleship is with many small maneuvers. Jay Baer talks about the value of internal pilot programs in this blog post about internal marketing approvals.
How to work with your employees to make them your best social media advocates. Includes downloadable slides from Jay Baer.
The latest edition of The CMO Survey, from the Fuqua School of Business at Duke, has arrived, and there are some implications for social media marketers worth noting. First of all, the study is solid–while it is based on a self-selected sample of about 400 marketers (88% of which are at least VP level), the […]
You may remember January 7. You may remember January 7 forever, actually. It was the first icy finger of the infamous Polar Vortex, spawning thousands of social posts in the “you think YOU’RE cold, you should see it here!” vein. But the organization that had perhaps the greatest social success on chilly January 7 may […]
In the age of personal brand marketing, it’s just not okay to let your LinkedIn profile sit collecting Internet dust until you’re ready to look for your next job. If your profile isn’t current, or if it communicates indifference, not only are you likely missing career-transforming opportunities, but you could also be giving people the […]
If you’re reading this, you probably had little doubt about the power of the populace – armed with social media – to profoundly impact the behavior of companies. But, if you had even a scintilla of suspicion that it wasn’t true, it should have evaporated this week based on these two events. You Gotta Fight […]
Regardless of how you define social business; it’s hard to argue that organizations today must change if they want to stay relevant and competitive. I have seen business change and lived through many of its ups and downs for many years. My first book, Smart Business, Social Business was my eyewitness account of living through […]
Editor’s Note: This is an excerpt from Brian Solis‘s new book, What’s the Future of Business? Learn more about the book and purchase a copy at http://wtfbusiness.com. Over the years, businesses have developed sales, marketing, and service strategies around the sales funnel. The model of awareness, interest, desire, and action describes the likely steps […]