Why Influence Mining is the Next Gold Rush
- August 10th, 2010 | Written By: Jay Baer
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Inherently, we understand influence. It’s in our DNA. We know that a grizzly bear has a marked impact on its surroundings, and can change behavior in ways that even the fiercest badger cannot. The tsunami of data being created, collected and parsed every second of every day now makes influence identification instantaneous, and possible from [...]
Tagged as: Gist, influence mining, influencer outreach, Joe Fernandez, Klout, Raj Kadam, social crm, social graph, T.A. McCann, Viral Heat
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How to Balance Your Personal and Professional Lives in Social Media
- December 29th, 2009 | Written By: Jay Baer
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Does social media make you more comfortable, or less comfortable? For me, it’s both. As my friend Amber Naslund said when I interviewed her on Twitter, social media enables her to have friends that are not dictated by geography or circumstance. And to me, the ability to find people with whom you have a kinship, [...]
Tagged as: personal brands, social connectivity, social graph, social media
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Can Social Connectivity be Taught? My Thoughts on Trust Agents
- September 1st, 2009 | Written By: Jay Baer
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Trust Agents, the new book by Chris Brogan and Julien Smith is storming the bastille of business wisdom, shooting up the NY Times bestseller list. (A rarity these days for a book not about vampires). The book has been reviewed by a ton of smart people, including Christopher S. Penn, Amber Naslund, Jason Falls, Eric [...]
Tagged as: Book Reviews, chris brogan, humanization, julien smith, social capital, social connectivity, social graph, social networking, trust agents
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It’s Who You Know – Maximizing Your Company’s Social Reach
- August 19th, 2009 | Written By: Jay Baer
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Put down your guard. It’s about people, not logos. These are the two primary tenets of effective social media. In practice, executing on them requires that you communicate with your customers and prospects across a variety of social media outposts, with significant frequency. (I tell my clients that if you can’t add at least 7-9 [...]
Tagged as: blogging, facebook, message of the day, social graph, social media, social media strategy, social reach, twitter
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