Social Media Lessons From the Offline Real World

Location-based services

An interesting report released from Pew Internet Research about the use of location-based services among adults found that only 28% of American adult cell phone owners use services such as maps or recommendations based on their location. In addition, 4% of all American adults use check-in apps such as Foursquare and Gowalla. Conversely, in the social

Are You Keeping Your Social Antenna Up?

Hotel Felix (9)

Sure, the instantaneous nature of the social Web can create business crises faster than you can say “Tiger Blood” and “Kenneth Cole is an Oaf”. But, that rapidity also creates unprecedented opportunities for marketers with their antenna up, scanning the real-time horizon for a chance to make a difference. George Jordan, the General Manager at

Take Off the Social Media Blindfold

hiddenface

Among the many exceptionally interesting data snacks in the recent MarketingProfs’ State of Social Media report is one showing that businesses of all sizes and types are primarily using Facebook, Twitter, Linkedin, YouTube, and blogging. And while it’s on one hand a positive that we’re stating to see some norms and best practices emerge within

Dave Fleet – The Twitter 20 Interview About PR and Social Media

DaveFleet social media and PR

If you’re in public relations or social media (preferably both), and you aren’t following the thinking of Dave Fleet, you’re resource-deficient. A Brit living in Toronto and working as an Account Director at social PR powerhouse agency Thornley Fallis, Dave takes a lucid, common-sense approach to the upheaval that social media has brought to the

Is Social Media Monitoring Ready for Prime-Time?

social media monitoring

Microsoft announced recently that they are launching their own social media listening software tool (currently in closed beta), called Looking Glass, which will according to Microsoft “make social media actionable for business.” Pricing for LookingGlass has not been established. Impacts of Big Boys on Social Media Monitoring Microsoft’s entrance into the social media monitoring software

Social Media Makes Everything Marketing

hiddenface

It’s truly fantastic that so many companies are starting to monitor the social media conversations around their brands and their industry at large. But what’s not fantastic is the reflexive apoplexy when some of those conversations inexorably are less than complementary. I have seen corporate marketers (and even PR firm folks who should know better)

Free Social Media Worksheets Worth Every Penny

Convince & Convert is all about hype-free social media. Practical, achievable advice you can put into place in your company or organization today. To that end we’ve developed a series of free social media worksheets that you can use to help keep elements of your social media program on track. We’ll keep adding these worksheets

Who’s Watching Now?

The Chick-fil-A Chicken Wave

Social media doesn’t close at 5pm. Or take weekends off. Or go on vacation. I’ve been watching today’s very successful Labor Day-only Chick-Fil-A promotion. If you wear any sort of sports team shirt or hat to a Chick-Fil-A today, you get a free sandwich, driving awareness of the company’s Chicken Wave fan group and contest.

How to Create a Share of Voice Report

social mention share of voice

Social Mention is a free Web site that monitors and organizes social media chatter on Twitter, blogs, discussion forums, and elsewhere. Social Mention is not nearly as powerful or customizable as paid social media monitoring software like Radian6, Scoutlabs, or Spiral16, but it’s free and easy to use. Once you launch your social media program,

4 Ways to Increase Share of Voice

share of voice

The concept of “listening to the conversation” which is at the core of most social media programs, and is the foundation for many companies that sell listening tools, is really just a pseudonym for tracking content your customers create based on their satisfaction, or dissatisfaction. It’s often described as “share of voice” – the percentage