Take Off the Social Media Blindfold
- January 28th, 2010 | Written By: Jay Baer
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Among the many exceptionally interesting data snacks in the recent MarketingProfs’ State of Social Media report is one showing that businesses of all sizes and types are primarily using Facebook, Twitter, Linkedin, YouTube, and blogging.
And while it’s on one hand a positive that we’re stating to see some norms and best practices emerge within social [...]
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Dave Fleet – The Twitter 20 Interview About PR and Social Media
- November 4th, 2009 | Written By: Jay Baer
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If you’re in public relations or social media (preferably both), and you aren’t following the thinking of Dave Fleet, you’re resource-deficient.
A Brit living in Toronto and working as an Account Director at social PR powerhouse agency Thornley Fallis, Dave takes a lucid, common-sense approach to the upheaval that social media has brought to the shores [...]
Tagged as: communications strategy, dave fleet, PR, public relations, social media, social media listening, Social Media Marketing, twitter, Twitter 20, twitter interview
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Is Social Media Monitoring Ready for Prime-Time?
- October 20th, 2009 | Written By: Jay Baer
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Microsoft announced recently that they are launching their own social media listening software tool (currently in closed beta), called Looking Glass, which will according to Microsoft “make social media actionable for business.” Pricing for LookingGlass has not been established.
Impacts of Big Boys on Social Media Monitoring
Microsoft’s entrance into the social media monitoring software category will [...]
Tagged as: listening glass, microsoft, social crm, social media, social media listening, social media monitoring
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Social Media Makes Everything Marketing
- October 6th, 2009 | Written By: Jay Baer
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It’s truly fantastic that so many companies are starting to monitor the social media conversations around their brands and their industry at large. But what’s not fantastic is the reflexive apoplexy when some of those conversations inexorably are less than complementary. I have seen corporate marketers (and even PR firm folks who should know better) [...]
Tagged as: customer experience, customer service, social crm, social media, social media listening, social media monitoring
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Free Social Media Worksheets Worth Every Penny
- September 24th, 2009 | Written By: Jay Baer
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Convince & Convert is all about hype-free social media. Practical, achievable advice you can put into place in your company or organization today.
To that end we’ve developed a series of free social media worksheets that you can use to help keep elements of your social media program on track. We’ll keep adding these worksheets [...]
Tagged as: blogging, blogging training, blogs, convince & convert, Convince and Convert, share of voice, share of voice report, social media, social media listening, social media monitoring, social media strategic plan, social media strategy, social media training, social media worksheets
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Who’s Watching Now?
- September 7th, 2009 | Written By: Jay Baer
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Social media doesn’t close at 5pm. Or take weekends off. Or go on vacation.
I’ve been watching today’s very successful Labor Day-only Chick-Fil-A promotion. If you wear any sort of sports team shirt or hat to a Chick-Fil-A today, you get a free sandwich, driving awareness of the company’s Chicken Wave fan group and contest.
“Chick-Fil-A” has [...]
Tagged as: social media, social media crisis, social media crisis management, social media listening, social media mentions, social media monitoring
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How to Create a Share of Voice Report
- August 27th, 2009 | Written By: Jay Baer
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Social Mention is a free Web site that monitors and organizes social media chatter on Twitter, blogs, discussion forums, and elsewhere. Social Mention is not nearly as powerful or customizable as paid social media monitoring software like Radian6, Scoutlabs, or Spiral16, but it’s free and easy to use.
Once you launch your social media program, [...]
Tagged as: share of voice, share of voice worksheet, social media, social media listening, social media mentions, social media monitoring, social media sentiment, social mention
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4 Ways to Increase Share of Voice
- June 17th, 2009 | Written By: Jay Baer
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The concept of “listening to the conversation” which is at the core of most social media programs, and is the foundation for many companies that sell listening tools, is really just a pseudonym for tracking content your customers create based on their satisfaction, or dissatisfaction. It’s often described as “share of voice” – the percentage [...]
Tagged as: conversation marketing, customer experience, share of voice, social media, social media listening, social media strategy, trust agents
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Amber Naslund – The Twitter 20 Interview on Making Friends and Listening to People
- May 21st, 2009 | Written By: Jay Baer
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Amber Naslund is like the post-modern, social media version of that girl in high school that everyone loved. The geeks. the stoners. The jocks. The auto-shop dudes. The home economics apron-wearers. The goths. The teachers. Social media is about people and connections, and like Chris Brogan and Gary Vaynerchuk, Amber’s passion for people shines [...]
Tagged as: Amber Naslund, community manager, radian6, social media, social media listening, Social Media Marketing, social media ROI, twitter, Twitter 20, twitter interview, twt20
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