Take Off the Social Media Blindfold
- January 28th, 2010 | Written By: Jay Baer
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Among the many exceptionally interesting data snacks in the recent MarketingProfs’ State of Social Media report is one showing that businesses of all sizes and types are primarily using Facebook, Twitter, Linkedin, YouTube, and blogging. And while it’s on one hand a positive that we’re stating to see some norms and best practices emerge within [...]
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Dave Fleet – The Twitter 20 Interview About PR and Social Media
- November 4th, 2009 | Written By: Jay Baer
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If you’re in public relations or social media (preferably both), and you aren’t following the thinking of Dave Fleet, you’re resource-deficient. A Brit living in Toronto and working as an Account Director at social PR powerhouse agency Thornley Fallis, Dave takes a lucid, common-sense approach to the upheaval that social media has brought to the [...]
Tagged as: communications strategy, dave fleet, PR, public relations, social media, social media listening, Social Media Marketing, twitter, Twitter 20, twitter interview
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Is Social Media Monitoring Ready for Prime-Time?
- October 20th, 2009 | Written By: Jay Baer
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Microsoft announced recently that they are launching their own social media listening software tool (currently in closed beta), called Looking Glass, which will according to Microsoft “make social media actionable for business.” Pricing for LookingGlass has not been established. Impacts of Big Boys on Social Media Monitoring Microsoft’s entrance into the social media monitoring software [...]
Tagged as: listening glass, microsoft, social crm, social media, social media listening, social media monitoring
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Social Media Makes Everything Marketing
- October 6th, 2009 | Written By: Jay Baer
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It’s truly fantastic that so many companies are starting to monitor the social media conversations around their brands and their industry at large. But what’s not fantastic is the reflexive apoplexy when some of those conversations inexorably are less than complementary. I have seen corporate marketers (and even PR firm folks who should know better) [...]
Tagged as: customer experience, customer service, social crm, social media, social media listening, social media monitoring
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Free Social Media Worksheets Worth Every Penny
- September 24th, 2009 | Written By: Jay Baer
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Convince & Convert is all about hype-free social media. Practical, achievable advice you can put into place in your company or organization today. To that end we’ve developed a series of free social media worksheets that you can use to help keep elements of your social media program on track. We’ll keep adding these worksheets [...]
Tagged as: blogging, blogging training, blogs, convince & convert, Convince and Convert, share of voice, share of voice report, social media, social media listening, social media monitoring, social media strategic plan, social media strategy, social media training, social media worksheets
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