11 Whys I’m a Social Media Addict
- September 2nd, 2010 | Written By: Jay Baer
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Connectivity Social media brings me closer to people with whom I ordinarily would seldom interact. Family, friends, colleagues. As my co-author Amber Naslund put it once “with social media, my relationships aren’t bound by geography or circumstance.” Exactly. Humanity People always slam Twitter for people talking about “what they had for lunch” but the blending [...]
Tagged as: Convince and Convert, jay baer, social media, Social Media Marketing, social networking, the now revolution
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The 8 Wrong Questions PR Firms Are Asking About Social Media
- August 18th, 2010 | Written By: Jay Baer
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The enthusiasm about social media among public relations professionals is rampant, and encouraging. Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective. But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are [...]
Tagged as: PR 2.0, PR firms, public relations, Social Media Marketing, social media metrics, social media operations, social media strategy
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3 Ways Infomercials Can Inspire Your Social Media
- June 24th, 2010 | Written By: Jay Baer
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I know, I know. You’re thinking that I’m crazy. But, I’m not. I’ve been in marketing or advertising (online or otherwise) for 20 years. I’ve been thinking lately about why I got involved in social media. What was the attraction? I’ve realized it’s THE TRUTH. That’s something sorely missing from a lot of traditional advertising, [...]
Tagged as: authenticity, humanization, infomercials, social media, Social Media Marketing, social media strategy, Video
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4 Detective Tricks to Find Your Customers in Social Media
- June 15th, 2010 | Written By: Jay Baer
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For many companies, the conversation has shifted from “why” or “should” we do social media, to “where” and “how” social media should be done. A major component of answering those questions effectively is understanding in which social outposts your customers are concentrated. Because there really is no benefit in beating your customers to the punch. [...]
Tagged as: audience segmentation, audiences, flowtown, kyle lacy, rapleaf, Social Media Marketing, social media tools
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The More Things Change, The More Things Change
- May 27th, 2010 | Written By: Jay Baer
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Social media hates the status quo the way Kobe hates Shaq. The way Donovan McNabb hates T.O. The way Lindsey Lohan hates non-alcoholic beverages. Just when you think you have some modicum of a handle on this industry, new developments come along and shake up your head like a snow globe. The good news is [...]
Tagged as: bulbstorm, email marketing, facebook apps, flowtown, idea challenges, social anthropology, Social Media Marketing, social media metrics, social media ROI, social media tools, Swix, tornados
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