Stop treating social media as a one-way street for self-promotion, and start using your social platforms to build trust with your audience.
LinkedIn is an often overlooked tool for building your own personal brand. Here are six of LinkedIn’s best brand-building features.
Clicks aren’t everything, but they are important. Here are five under-the-radar ways to get more clicks, from Jay Baer.
Social media has become customers’ go-to channel for voicing feedback and complaints. Here’s how your brand can meet them there.
Social-driven sales and referrals are on the rise. Here’s what that means for the future of your ecommerce and social selling strategies.
Break free of social media vanity metrics by focusing on the single most important marketing metric: conversions.
To leverage Instagram’s new algorithmic feed to your advantage, you’ll need to master creating content that inspires engagement.
The latest social campaign from Organic Valley combines brutal honesty with humor in a highly relatable video.
The possibility of an algorithmic Instagram feed means social media marketers will soon need to work harder to stay relevant.
We’ve gathered everything you need to know about social media image sizes into one place, continuously updated for your convenience.
Degree Deodorant, a sponsor of the NCAA, partnered with the organization to conduct a series of fan movement studies which turned into the popular #EveryMoveCounts hashtag during the event.
Brands showed us their lighthearted side once again this April Fools’ Day. Here are seven companies that almost tricked us—in a good way.
As social networks change, so do their best practices for marketers. Avoid these four soon-to-be outdated social media tactics.
Emoji are a growing part of the marketing vocabulary. Here are some tips on how to use emoji in your own marketing efforts.
With Snapchat’s audience on the rise, it’s time for non-profits to get on board and leverage the platform’s potential for social good.