7 Reasons Not to Put All Your Eggs in the Twitter Basket
- March 16th, 2010 | Written By: Jay Baer
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Are you too Twitter-obsessed in your social media approach?
Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. But, it’s the online equivalent of HBO – important more because of who uses it and the media’s infatuation with it, rather [...]
Tagged as: DJ Waldow, Foursquare, Gowalla, Mike Corak, Pew Research, Social Media Marketing, social media tools, Sysomos, twitter
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Are You Taking Social Media Shortcuts?
- March 9th, 2010 | Written By: Jay Baer
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Are you treating social media like a checklist?
A recent study by Econsultancy called “The Value of Social Media” shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts.
And while I don’t have any issues with those sites (in fact I wrote about Facebook marketing in-depth [...]
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Do You Know Your Customers Enough to be a Social Media Hit?
- February 25th, 2010 | Written By: Susan Baier
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Guest post from Susan Baier, a 20-year marketing strategy veteran with an MBA in Entrepreneurship. Her company Audience Audit provides strategic marketing support and audience segmentation research that helps organizations understand their customers better.
Being relevant to customers isn’t about just using their first name in an email. True relevance grows from a deep understanding [...]
Tagged as: social crm, social media case study, Social Media Marketing, social media strategy, Susan Baier, ThinkGeek
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Is Your Social Strategy Proactive or Reactive?
- February 23rd, 2010 | Written By: Jay Baer
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Is your social media program about asking, or answering?
Like Sonny divorcing Cher (or was it the other way around?) there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM.
Thus, one of the first questions I recommend you ask about your social program [...]
Tagged as: facebook, social crm, Social Media Marketing, social media strategy, twitter
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Turn the Tables on Social Media with NutshellMail
- February 19th, 2010 | Written By: Jay Baer
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Keeping tabs on your social media connections these days is like bar hopping, without the cocktails or pool tables with stained felt.
You run over to check your Twitter account. Then you dash to Facebook to see what’s going on there. Then Linkedin. Maybe your blog. All the while you’re feeling like you’re playing catch-up, [...]
Tagged as: email marketing, NutshellMail, Social Media Marketing, social media tools, social networking
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The 39 Social Media Tools I’ll Use Today
- February 17th, 2010 | Written By: Jay Baer
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Amazingly, it seems like there’s more social media tools than Jonas brothers, with the gap growing every day.
I don’t feel the need to experiment with every new piece of software that emerges from its chrysalis, but I do feel a responsibility to you and my clients to have some idea of what’s out there [...]
Tagged as: blogging, content creation, email marketing, facebook, mobile marketing, Social Media Marketing, social media metrics, social media tools, twitter
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The Chicken and the Egg Social Media Conundrum
- February 3rd, 2010 | Written By: Jay Baer
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There are many ways social media differs from traditional marketing. It’s approachable and human. It’s a two-way dialog, rather than unilateral declarations. It treats the customer as a teammate, rather than a target.
But there’s another big difference. In social media, the audience comes after the message, not before.
Remember that when you buy a print [...]
Tagged as: brian solis, content creation, facebook, social media, social media audience, Social Media Marketing, social reputation, twitter
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Attacking the Social Media Lynch Mob
- January 18th, 2010 | Written By: Jay Baer
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Can we put down the pitchforks?
For most of the past year, there’s been a barrage of blog posts bemoaning the social media gold rush, and the number of self-proclaimed experts that seem to propagate like pink eye in a kindergarten class.
In fact, there was much hand-wringing a couple weeks ago when Mashable breathlessly announced that [...]
Tagged as: social media, social media consultants, social media consulting, Social Media Marketing, social media snake oil, social media strategy, social media tools
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Trey Pennington – The Twitter 20 Interview About Social Media and Humanity
- January 12th, 2010 | Written By: Jay Baer
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Dr. Trey Pennington has a full plate. He has an active consulting practice, a forthcoming book called “Spitball Marketing”, a blog, an online radio show (the must-listen “Social Media Professor“), and a Facebook page. He’s also founded several Social Media Clubs world-wide, and is active in a bunch of local and South Carolina organizations. (He’s [...]
Tagged as: humanization, social media, Social Media Marketing, Social Media Professor, social media ROI, Spitball Marketing, storytelling, Trey Pennington, twinterview, twitter, Twitter 20, twitter interview, twitterview
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Don’t Lose Your Social Media Joy
- January 10th, 2010 | Written By: Jay Baer
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Watching the mini-mites play hockey at today’s tournament in Durango, Colorado, it struck me that these kids play for the pure joy of it. They don’t care who wins, who scores goals, who gets to be goalie. They care about having fun, and what the post-game snack might be.
And as social media matures, I [...]
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