THE NOW REVOLUTION

Read The NOW Revolution, the best-selling book on social business from Jay Baer and Amber Naslund.

Every customer is a reporter. Every employee is in marketing. And speed matter like never before. In The NOW Revolution, you'll learn:

- How to build a culture that empowers social
- How to activate your customers and employees
- How to listen and respond to real-time opportunities
- How to manage a social media crisis
- How to effectively measure social media, including ROI

Endorsed by Seth Godin, Chris Brogan, Ann Handley, John Jantsch and dozens of other social media and social business leaders.

Available at Amazon, Barnes & Noble, Apple and in all hard cover and digital formats. Also, in audio via Audible.

Click here to get the first chapter free.

brand communities July 22, 2010 182  |  Add Yours

6 Degrees of Influence – The Value of Customer-to-Customer Connections

Guest post by Yael Davidowitz-Neu, a Sales Strategy Analyst at Google responsible for analyzing consumer behavior, search trends and market dynamics.  She is deeply curious, loves all things marketing and blogs less frequently than she would like at Stickystimuli.com. While many businesses are excited about opportunities to reach their customers on the social web, few [...]

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personal branding June 17, 2010 231  |  Add Yours

Is Your Twitter Addiction Paying Off

Twitter can suck you in to a vortex of counter-productivity like one bite of that KFC Double Down sandwich. I love the Twitter culture and community, and I spend quite a bit of time using Twitter. It also continues to be a reliable conduit for new visitors here at Convince & Convert. Maybe you found [...]

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social media case studies May 27, 2010 192  |  Add Yours

The More Things Change, The More Things Change

Social media hates the status quo the way Kobe hates Shaq. The way Donovan McNabb hates T.O. The way Lindsey Lohan hates non-alcoholic beverages. Just when you think you have some modicum of a handle on this industry, new developments come along and shake up your head like a snow globe. The good news is [...]

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social media ROI March 25, 2010 315  |  Add Yours

A Social Media Scoreboard That Works

Clearly, there’s no shortage of data and possible social media success metrics. Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. At the most granular, day-to-day level, this necessitates visiting your various outposts and your social [...]

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Blogging and Content Creation February 17, 2010 955  |  Add Yours

The 39 Social Media Tools I’ll Use Today

Amazingly, it seems like there’s more social media tools than Jonas brothers, with the gap growing every day. I don’t feel the need to experiment with every new piece of software that emerges from its chrysalis, but I do feel a responsibility to you and my clients to have some idea of what’s out there [...]

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Social Media Marketing September 29, 2009 41  |  Add Yours

Are You Cherishing the Wrong Trophy?

I have been the champion of my fantasy football league two of the past four years, and while I’ve had a rough start to this season, I’m still the defending champion. And while I appreciate the winner’s check, having the trophy on my desk for a year is much, much sweeter. Trophies are important. They [...]

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Conferences and Events August 20, 2009 451  |  Add Yours

Social Media Strategy in 7 Steps

Are you ready to add some “Why” to your “How”? Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or social media metrics? Then this is the blog post for you. I presented today at Social Media AZ, a new conference for Arizonans interested in, and practicing social media. [...]

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