Social Media Strategy

The 3 Rock Solid Questions To Guide 2013 Social Media Success

3 Rock Solid Questions To Guide Your Social Media Success

There is an almost infinite variety of minor circumstances that can occupy your attention and create frustration for social media and content marketing professionals. The pace of change is breathtaking, and the feedback loop is instantaneous. This creates a culture of disproportionate attention to detail. So much has been written about the mechanics of social […]

Don’t Settle For Social Stats, Get Customer Insights


Lisa Joy Rosner, CMO of Netbase, joins the Social Pros Podcast this week to discuss using social chatter data and insight to understand more about your customers, and as a result, more about your business. Read on for some of the highlights or listen below for the full podcast. Listen Now Click the play button to […]

Social Media Measurement, Social Media Strategy, Social Media Tools, Facebook, Social Media Metrics

4 Ways to Thump Your Competition with Better Facebook Analysis

Knockout Conversation Mining eBook

Managing a Facebook page is a major part of many companies’ marketing and communication programs, but the data we use to measure the effectiveness of those efforts is sorely lacking. Facebook consistently changes what’s measured and how, adding complexity and incongruence to an already squirrely data scenario. For example, People Talking About This is the […]

Social Media Measurement, Social Media Tools, Facebook, Social Media Measurement, Social Media Metrics

How to Track Facebook Success Or Failure with Real-Time Stats

Right This Minute PageLever Now

There’s been lots of gnashing of teeth and wringing of hands and pounding of keyboards about Facebook’s Edgrerank lately. “How dare they!” pontificate the social pure bloods. “We put forth the effort to get fans to ‘like’ our page, and now we have to PAY Facebook to reach them? It’s an outrage!” It’s not. Facebook […]

Getting Social Media Strategy Right in Financial Services

Shannon Paul, Fifth Third Bank @shannonpaul

Shannon Paul, VP of Social Media Strategy at Fifth Third Bank joins the Social Pros Podcast this week to discuss her new role at the bank, what it’s like to start a brand new social media strategy at a bank, and how listening, sentiment, and share of voice play into overall success metrics in the banking […]

Social Media Success for Global Enterprise


Brian Stokoe of Caterpillar joins the Social Pros Podcast this week to tell us about how Caterpillar’s global social media strategy works, from metrics and collaboration to blogging and safety. Read on for some of the highlights or listen below for the full podcast.

Content Marketing

The 4 Types of Content Metrics That Matter

4 buckets of content metrics

Calling all content marketers! We would LOVE your ideas and insights on this new content production survey from our friends at Rundown. It should only take a few minutes, and you’ll get a copy of the report when it’s been analyzed in August. Thank you for your time and brilliance! In a post last week, […]

Content Marketing, Social Media Measurement, Blogging and Content Creation, Social Media ROI

Calculate Your Blogging ROI in 9 Steps

blogging roi

Blogging isn’t free. Creating and sustaining a good blog for yourself or your company is a highly labor-intensive proposition. The people (maybe you) working on the blog could be doing something else that helps the company make money, save money, or both. Thus, blogging presents a serious opportunity cost to the company. Smart organizations methodically […]

Digital Marketing

The Hitchhiker’s Guide to Tracking Website Engagement


Guest post by Petri Darby, APR, the director of brand marketing & digital strategy for the Make-A-Wish Foundation of America. In Douglas Adams’ “The Hitchhiker’s Guide to the Galaxy,” a computer known as Deep Thought spent seven and a half million years contemplating the great Question of Life, the Universe and Everything. Seventy-five thousand generations […]

Social Media Strategy

SunButter Succeeds in Social Media Step-by-Step


Guest post by Libby Hall, digital strategist at the Flint Group of agencies. Here’s an example of strategic social media in action for our client, SunButter. SunButter sunflower seed spread is like peanut butter, but totally peanut-free and made from sunflower seeds, so it’s perfect for people with peanut allergies. It’s also delicious, as fans […]

Convince and Convert, Social Media Measurement, Social Media ROI, The Now Revolution

The 5 Reasons Most Companies Aren’t Measuring Social Media

social media success metrics

We hate math. Our abhorrence for calculation enables us to mutually agree on statistically dubious metrics with nary a shrug or arched eyebrow. Consider Nielsen ratings, which are used to determine the popularity of all TV shows and, consequently, how the dozens of billions of dollars in TV advertising is apportioned. Nielsen ratings have a […]